Marketing Coordinator

Overview Position Summary Implements and manages the organization's marketing communications activities and participates in the marketing planning process. Supports the marketing of existing and new products and ensures the technical accuracy of all Sales publications, both in print and electronic media. Essential Functions Manages the company's marketing activities for all product lines. Supports sales efforts and coordinates trade show activities. Designs advertising and marketing materials for print and electronic media using Adobe Creative Suite. Duties And Responsibilities Sales Literature and Electronic Media: Develops sales literature, creates product flyers and PowerPoint presentations Writes and distributes press releases Maintains product photo library Coordinates advertising placement in trade, print and online publications Works with website developers to ensure website content is current Selects print vendors and manages the advertising budget Design and distribute relevant e-blasts Trade Show Activities: Plans trade show participation and schedule with Sales Design, maintain, pack and ship exhibition booths Attend trade shows as required Other Activities: Supports the organization's ISO activities by ensuring that sales literature and promotional materials match current product specifications and testing criteria Provide management with monthly YTD tradeshow and advertising budget data Maintain and update the company's social media sites Direct sales and marketing synergy by organizing Sales initiatives meetings Research and monitor competitive marketing communication efforts Organize, write and direct company videos Provide management with monthly market data Develops and publishes the company newsletter Document and track sales leads forwarded to Sales Logs samples sent to customers and provides follow-up reminders to Sales personnel Search Engine Optimization, utilizing Google Analytics activities Manage contact databases using ACT! Execute further tasks as requested by Manager Knowledge And Skills Ability to project manage, prioritize work and handle multiple tasks simultaneously Knowledge of e-mail marketing programs, including Mail Chimp or Constant Contact, and social media maintenance using Buffer for Facebook, Twitter and LinkedIn Knowledge of Adobe Creative Suite Knowledge of Microsoft Office applications (Word, Excel, Outlook, PowerPoint) Skilled in grammar, spelling, punctuation and proofreading Ability to read and interpret Google Analytics reports Ability to work effectively with internal and external constituencies Educational Requirements/Work Experience Associates degree in Advertising, Marketing, Communications or a related field required. Bachelor's degree in Advertising, Marketing, Communications or a related field preferred. Entry level, two years of related experience preferred. EQUIPMENT Equipment utilized includes: Calculator, Computer (Microsoft Windows XP: Word, Excel), Printer, Copier, Telephone and Fax. This Job Description is intended to describe the general content of, and requirements for, the performance of this position. It is not to be construed as an exhaustive statement of duties, responsibilities or requirements. #J-18808-Ljbffr