Director of Commericalization
Nulixir Inc., Austin, TX, United States
Own market expansion and revenue execution at the fastest‑growing company in food & beverage.
Nulixir is scaling fast. We’re looking for a
hands‑on Director of Commercialization
who will build, run, and personally execute the go‑to‑market motions that open new verticals, land flagship accounts, and turn pilots into commercial wins. You’ll be our tip of the spear—testing, learning, shipping, and delivering results weekly.
About Nulixir Nulixir is a VC+PE‑backed B2B nano‑biotechnology company building
smart nanocarriers (Nusomes)
that optimize functional ingredients in Food & Beverage (e.g., nootropics, energy, vitamins, probiotics, proteins). We’re redefining how functionality is delivered in “intelligent food.” Founded in 2019, our team blends CPG veterans, cancer researchers, US attorneys, and nutritionists; our board includes senior executive leaders from Pepsi, Danone, McKinsey & Company, Paine Schwartz Partners, and more.
Why this role matters Category expansion:
You’ll lead the launches that establish Nulixir’s platform across new use‑cases and channels. Revenue engine:
From first meeting to first shipment, you will
own the motion —pipeline creation, pilot design, commercial conversion, and expansion. Operator’s seat:
This is not “set strategy and delegate.” You will
write the copy, build the pages, run the outreach, brief creative, join the calls, and close the loop .
What you’ll do (very hands‑on) Build & run the growth machine Translate company targets into
quarterly GTM plans
with clear ICPs, offers, and routes to market. Stand up and maintain
clean CRM/analytics
(definitions, dashboards, weekly growth review). Design
structured pilot programs
that de‑risk adoption and set up scalable commercialization. Create pipeline Source and prioritize target accounts; craft
multi‑threaded outbound
(email, LinkedIn, events). Spin up
landing pages and one‑pagers ; draft case studies and technical sell sheets with Product/Science. Launch focused
campaigns
(webinars, sampling, trade shows) and measure CAC/payback. Convert & expand Lead discovery, solution mapping, and
pilot scoping
with prospects; align technical, regulatory/claims, and supply timelines. Run
weekly deal rooms ; remove blockers; manage mutual action plans to signature and
first PO . Drive
expansion revenue : multi‑SKU rollouts, new geographies, and cross‑sell into additional functions. Instrument & improve Own funnel metrics and
KPI cadence : pipeline coverage, cycle time, win rate, pilot→commercial conversion, average deal size, gross margin, retention/expansion. A/B test messaging, pricing/packaging, and channel mix; codify what works into repeatable playbooks. Partner with Ops for
on‑time launch
and with Customer Success for adoption and reorder velocity.
What you bring 7–10+ years
in B2B growth, GTM, or revenue leadership (ingredient/CPG, food tech, biotech, or platform B2B a plus). Track record of
personally
creating pipeline and closing complex, multi‑stakeholder deals. Fluency in
GTM tooling
(CRM, marketing automation, analytics) and building dashboards that leaders trust. Exceptional
storytelling —from technical value props to board‑level updates; crisp, numbers‑first communication. Experimenter’s mindset: you
ship weekly , learn fast, and scale winners. Comfort working cross‑functionally with Science, Regulatory, and Ops. Willingness to
travel as needed
for key accounts, pilots, and industry events.
Location This is an
on‑site
role at our
Austin, TX
headquarters (Austin Metropolitan Area).
Compensation Competitive base + performance bonus + equity
Why join Nulixir Frontier impact:
Bring patented platform tech ( 70+ patents ) to market and redefine functional ingredients. Direct line to outcomes:
Your work shows up in revenue, logos, and category leadership. Career acceleration:
Build the growth engine from high‑growth to scale. Collaborative builders:
Work with CPG veterans, scientists, and operators who value action and clarity.
Our values (how we work) Sleeves Up
— Own the outcome. Iterate fast. Drive impact. 100% Transparency
— Clear, candid feedback at every level. Be Defiantly Great
— We do what others think is impossible. Unconditional Empathy
— Respect people; solve real customer problems. Be the Solution
— Take ownership. Collaborate. Build together.
How to apply Apply with your resume or LinkedIn profile. If available, include:
campaign assets (emails, landing pages), dashboards, case studies, or playbooks
you’ve built— we love seeing your craft.
hands‑on Director of Commercialization
who will build, run, and personally execute the go‑to‑market motions that open new verticals, land flagship accounts, and turn pilots into commercial wins. You’ll be our tip of the spear—testing, learning, shipping, and delivering results weekly.
About Nulixir Nulixir is a VC+PE‑backed B2B nano‑biotechnology company building
smart nanocarriers (Nusomes)
that optimize functional ingredients in Food & Beverage (e.g., nootropics, energy, vitamins, probiotics, proteins). We’re redefining how functionality is delivered in “intelligent food.” Founded in 2019, our team blends CPG veterans, cancer researchers, US attorneys, and nutritionists; our board includes senior executive leaders from Pepsi, Danone, McKinsey & Company, Paine Schwartz Partners, and more.
Why this role matters Category expansion:
You’ll lead the launches that establish Nulixir’s platform across new use‑cases and channels. Revenue engine:
From first meeting to first shipment, you will
own the motion —pipeline creation, pilot design, commercial conversion, and expansion. Operator’s seat:
This is not “set strategy and delegate.” You will
write the copy, build the pages, run the outreach, brief creative, join the calls, and close the loop .
What you’ll do (very hands‑on) Build & run the growth machine Translate company targets into
quarterly GTM plans
with clear ICPs, offers, and routes to market. Stand up and maintain
clean CRM/analytics
(definitions, dashboards, weekly growth review). Design
structured pilot programs
that de‑risk adoption and set up scalable commercialization. Create pipeline Source and prioritize target accounts; craft
multi‑threaded outbound
(email, LinkedIn, events). Spin up
landing pages and one‑pagers ; draft case studies and technical sell sheets with Product/Science. Launch focused
campaigns
(webinars, sampling, trade shows) and measure CAC/payback. Convert & expand Lead discovery, solution mapping, and
pilot scoping
with prospects; align technical, regulatory/claims, and supply timelines. Run
weekly deal rooms ; remove blockers; manage mutual action plans to signature and
first PO . Drive
expansion revenue : multi‑SKU rollouts, new geographies, and cross‑sell into additional functions. Instrument & improve Own funnel metrics and
KPI cadence : pipeline coverage, cycle time, win rate, pilot→commercial conversion, average deal size, gross margin, retention/expansion. A/B test messaging, pricing/packaging, and channel mix; codify what works into repeatable playbooks. Partner with Ops for
on‑time launch
and with Customer Success for adoption and reorder velocity.
What you bring 7–10+ years
in B2B growth, GTM, or revenue leadership (ingredient/CPG, food tech, biotech, or platform B2B a plus). Track record of
personally
creating pipeline and closing complex, multi‑stakeholder deals. Fluency in
GTM tooling
(CRM, marketing automation, analytics) and building dashboards that leaders trust. Exceptional
storytelling —from technical value props to board‑level updates; crisp, numbers‑first communication. Experimenter’s mindset: you
ship weekly , learn fast, and scale winners. Comfort working cross‑functionally with Science, Regulatory, and Ops. Willingness to
travel as needed
for key accounts, pilots, and industry events.
Location This is an
on‑site
role at our
Austin, TX
headquarters (Austin Metropolitan Area).
Compensation Competitive base + performance bonus + equity
Why join Nulixir Frontier impact:
Bring patented platform tech ( 70+ patents ) to market and redefine functional ingredients. Direct line to outcomes:
Your work shows up in revenue, logos, and category leadership. Career acceleration:
Build the growth engine from high‑growth to scale. Collaborative builders:
Work with CPG veterans, scientists, and operators who value action and clarity.
Our values (how we work) Sleeves Up
— Own the outcome. Iterate fast. Drive impact. 100% Transparency
— Clear, candid feedback at every level. Be Defiantly Great
— We do what others think is impossible. Unconditional Empathy
— Respect people; solve real customer problems. Be the Solution
— Take ownership. Collaborate. Build together.
How to apply Apply with your resume or LinkedIn profile. If available, include:
campaign assets (emails, landing pages), dashboards, case studies, or playbooks
you’ve built— we love seeing your craft.