Senior Paid Acquisition Marketer
SchoolTalent, Staten Island, NY, United States
Every year, thousands of parents face the same stressful search: their child is struggling, exams are approaching, and they don’t know where to turn. At SchoolTalent, the company behind Bijles Aan Huis (Netherlands) and Lernigo (Germany), we solve that problem. We connect students aged 8–18 with quality tutors for personalised 1:1 online lessons. To date, we’ve helped over 15,000 students regain confidence, reduce stress, and achieve more.
We’re scaling towards €8M in revenue this year, on a path toward €30M and €4M EBITDA by 2029. The Netherlands is our proven, profitable market. Germany has just broken through, expected to grow 231% this year, representing 40% of revenue in 2026. You’d be joining exactly when a stable, cash‑generating home market meets a major international growth opportunity.
This is not a cog‑in‑the‑machine role. You’ll be responsible for a significant acquisition budget, report directly to the CEO, and be the primary voice on acquisition performance, presenting results together with the CEO to the Board. Strategic decisions on budget allocation, channel mix, and new channel bets are shaped by you.
We’re building something with staying power. Our data‑driven matching and tutor quality systems are creating a moat that sets us apart from competitors, growing with every lesson delivered. We believe the best results come from combining smart technology with genuine personal care: automation where it helps, human quality and judgment where it matters. You’ll help build the growth engine that makes that possible.
What Success Looks Like?
First 90 Days, Own the Engine
Full ownership of Google Search, Marktplaats, and Retargeting campaigns in NL and DE, managing daily performance within CAC targets Acquisition reporting framework developed, optimised, and fully in place, structured updates with clear insights communicated to the leadership team Current channel setup audited: top 3 efficiency gaps identified and being closed Clear hypothesis and test plan for a second scalable paid channel, including target audience definition and messaging angles By 6 Months, Prove a Second Channel
Google Search, Marktplaats, and Retargeting consistently optimised and scaling within targets across both markets At least one additional paid channel tested and validated (or ruled out): e.g. Meta, YouTube, display, affiliates CPA and CAC tracking within blended targets; CAC/CLTV improving as a quality control ratio Germany acquisition strategy adapted: different messaging, funnel approach, and efficiency expectations vs. NL SEO ownership inherited; clear plan in place and executing (with external SEO specialist support where needed) By 12 Months, Scale What Works
Registration targets on track: 19,288 total (+53% YoY) across NL and DE Google Search dependency meaningfully reduced through a validated second channel Germany’s CAC/CLTV ratio improved meaningfully from starting point NL CAC declining, supported by improved organic and referral‑driven acquisition Quarterly acquisition results and 2027 budget recommendations presented together with the CEO to the Board What This Role Is, and What It’s Not?
This Role Is:
A high‑ownership, high‑impact individual contributor role with direct CEO line and Board visibility Responsible for paid and owned/organic acquisition execution and student registration growth in NL & DE Accountable for Registrations, CPA, CAC, and unit economics (CAC/CLTV, CAC/Sales) as quality controls Hands‑on by design: you develop and run campaigns and experiments every day Budget owner: significant acquisition budget with ability to deploy freelance support where needed, no direct reports Presenting acquisition results together with the CEO to the Board This Role Is Not:
A people manager (no direct reports; strong individual ownership and budget responsibility with ability to engage freelance support) A strategy‑only role, hands‑on campaign and experiment execution daily Responsible for landing pages or CRO (owned within Product/Growth) Responsible for retention or lifecycle marketing (Retention/CRM Specialist owns this) Responsible for CLTV (owned by Product) or referral mechanics (owned by Retention/CRM), though acquisition data directly informs both. What You’ll Do:
Own and optimise student registration campaigns in NL & DE within CAC targets, managing proven paid channels daily Manage Google Search, Meta, Marktplaats, and Retargeting; monitor performance daily; steer proactively on data and targets Use AI‑powered tools (automated bidding, generative ad copy, audience signals) to improve efficiency; maintain judgment on when to override automation Adapt strategies per market: scale proven levers in NL; solve for product‑market fit and full‑funnel performance in DE Develop and run structured acquisition experiments: clear hypotheses, audience definitions, messaging angles, measurement, and kill/scale decisions 2. New: Find the Next Growth Channel
Reduce Google Search dependency by identifying and validating a second scalable paid channel within 4–6 months Explore and test new acquisition channels (Meta, YouTube/LinkedIn, display, partners/affiliates, influencers) with clear ROI hypotheses Own SEO strategy, execute directly or via external specialist; inherit full SEO ownership from departing freelance generalist after Q2 Continuously monitor market developments, competitor activity, and new tooling to bring fresh hypotheses 3. Reporting & Budget Management:
Own acquisition budget management and allocation, provide weekly/monthly/quarterly updates to CEO and CFO Deliver clear, insight‑driven reporting to the leadership team on a structured cadence Present quarterly acquisition results together with the CEO to the Board Work in a data‑and target‑driven, experimental way: kill, scale, or optimise based on evidence Advise and stay aligned with the Retention/CRM Specialist on audience handoffs (acquisition > retention) and messaging consistency Align with Product/Growth on funnel optimisation, A/B test learnings, and organic/SEO overlap Align with Operations/Sales on conversion insights, sales performance signals, and customer messaging Draw on Support team insights for customer feedback, messaging tests, and churn signals relevant to acquisition Contribute to tutor supply growth where acquisition insights are applicable, this is a meaningful secondary priority, as supply‑side health directly affects registration conversion and retention What We’re Looking For:
Must‑Haves:
6–7+ years hands‑on experience in paid acquisition / performance marketing with proven results driving registrations or leads Deep expertise in Google Search; working knowledge of Meta, Marktplaats, and Retargeting, NL and/or DE market experience preferred Experience managing campaigns across multiple geographies, understanding how to adapt strategy, messaging, and channels per market Strong grasp of unit economics (e.g. CAC, CAC/CLTV, CAC/Sales) and how they connect to business outcomes Data‑driven and hands‑on: develops and runs structured experiments, optimises daily, pulls own data, reports on results Comfortable with AI‑powered tools (Performance Max, Smart Bidding, generative creative); clear view on when to automate vs. override Resourceful and self‑sufficient: comfortable using AI tools and freelance support to create output and get things done, you don’t wait for a full team, you find a way Strong team player with proactive communication style, keeps stakeholders aligned without being asked Strong communicator who can co‑present to the Board with the CEO and operate autonomously in a dual‑market environment Strong strategic mindset combined with hands‑on execution power, comfortable thinking about where to go next and doing the work Strong cultural fit: we look for people who are passionate about what they do, work hard and hold themselves to a high standard, care about quality in every detail, take full ownership without needing to be asked, and find a way forward even when the path isn’t clear Nice‑to‑Haves:
Experience in education, marketplace, or consumer subscription businesses Experience scaling paid acquisition in a high‑growth, resource‑constrained environment Compensation & Engagement Model:
This role starts as a freelance engagement for speed and fit. Based on results and mutual preference, evaluated for permanent conversion from Q4 2026. Freelance: €90–€115/hour | Starting at 3 days/week, scalable to 4 days. About SchoolTalent
Every student deserves the chance to reach their full potential, but stress, confusion, and lack of personalised support get in the way. SchoolTalent exists to change that. We operate tutoring marketplaces in the Netherlands (Bijles Aan Huis) and Germany (Lernigo), matching students aged 8–18 with quality tutors for 1:1 online lessons that are smarter, smoother, and faster to arrange than anything else on the market. We raised €5M in funding and are now fully self‑sufficient, growing on our own cash flow. We’re a team of 25, moving fast and making decisions with data. We’re leveraging AI and data‑driven tutor quality systems to create smarter, more personalised learning experiences, building a foundation that sets us apart from competitors. Learn more at schooltalent.org Interested? Send your CV and a brief note on why this role excites you to talent@bijlesaanhuis.nl .
#J-18808-Ljbffr
First 90 Days, Own the Engine
Full ownership of Google Search, Marktplaats, and Retargeting campaigns in NL and DE, managing daily performance within CAC targets Acquisition reporting framework developed, optimised, and fully in place, structured updates with clear insights communicated to the leadership team Current channel setup audited: top 3 efficiency gaps identified and being closed Clear hypothesis and test plan for a second scalable paid channel, including target audience definition and messaging angles By 6 Months, Prove a Second Channel
Google Search, Marktplaats, and Retargeting consistently optimised and scaling within targets across both markets At least one additional paid channel tested and validated (or ruled out): e.g. Meta, YouTube, display, affiliates CPA and CAC tracking within blended targets; CAC/CLTV improving as a quality control ratio Germany acquisition strategy adapted: different messaging, funnel approach, and efficiency expectations vs. NL SEO ownership inherited; clear plan in place and executing (with external SEO specialist support where needed) By 12 Months, Scale What Works
Registration targets on track: 19,288 total (+53% YoY) across NL and DE Google Search dependency meaningfully reduced through a validated second channel Germany’s CAC/CLTV ratio improved meaningfully from starting point NL CAC declining, supported by improved organic and referral‑driven acquisition Quarterly acquisition results and 2027 budget recommendations presented together with the CEO to the Board What This Role Is, and What It’s Not?
This Role Is:
A high‑ownership, high‑impact individual contributor role with direct CEO line and Board visibility Responsible for paid and owned/organic acquisition execution and student registration growth in NL & DE Accountable for Registrations, CPA, CAC, and unit economics (CAC/CLTV, CAC/Sales) as quality controls Hands‑on by design: you develop and run campaigns and experiments every day Budget owner: significant acquisition budget with ability to deploy freelance support where needed, no direct reports Presenting acquisition results together with the CEO to the Board This Role Is Not:
A people manager (no direct reports; strong individual ownership and budget responsibility with ability to engage freelance support) A strategy‑only role, hands‑on campaign and experiment execution daily Responsible for landing pages or CRO (owned within Product/Growth) Responsible for retention or lifecycle marketing (Retention/CRM Specialist owns this) Responsible for CLTV (owned by Product) or referral mechanics (owned by Retention/CRM), though acquisition data directly informs both. What You’ll Do:
Own and optimise student registration campaigns in NL & DE within CAC targets, managing proven paid channels daily Manage Google Search, Meta, Marktplaats, and Retargeting; monitor performance daily; steer proactively on data and targets Use AI‑powered tools (automated bidding, generative ad copy, audience signals) to improve efficiency; maintain judgment on when to override automation Adapt strategies per market: scale proven levers in NL; solve for product‑market fit and full‑funnel performance in DE Develop and run structured acquisition experiments: clear hypotheses, audience definitions, messaging angles, measurement, and kill/scale decisions 2. New: Find the Next Growth Channel
Reduce Google Search dependency by identifying and validating a second scalable paid channel within 4–6 months Explore and test new acquisition channels (Meta, YouTube/LinkedIn, display, partners/affiliates, influencers) with clear ROI hypotheses Own SEO strategy, execute directly or via external specialist; inherit full SEO ownership from departing freelance generalist after Q2 Continuously monitor market developments, competitor activity, and new tooling to bring fresh hypotheses 3. Reporting & Budget Management:
Own acquisition budget management and allocation, provide weekly/monthly/quarterly updates to CEO and CFO Deliver clear, insight‑driven reporting to the leadership team on a structured cadence Present quarterly acquisition results together with the CEO to the Board Work in a data‑and target‑driven, experimental way: kill, scale, or optimise based on evidence Advise and stay aligned with the Retention/CRM Specialist on audience handoffs (acquisition > retention) and messaging consistency Align with Product/Growth on funnel optimisation, A/B test learnings, and organic/SEO overlap Align with Operations/Sales on conversion insights, sales performance signals, and customer messaging Draw on Support team insights for customer feedback, messaging tests, and churn signals relevant to acquisition Contribute to tutor supply growth where acquisition insights are applicable, this is a meaningful secondary priority, as supply‑side health directly affects registration conversion and retention What We’re Looking For:
Must‑Haves:
6–7+ years hands‑on experience in paid acquisition / performance marketing with proven results driving registrations or leads Deep expertise in Google Search; working knowledge of Meta, Marktplaats, and Retargeting, NL and/or DE market experience preferred Experience managing campaigns across multiple geographies, understanding how to adapt strategy, messaging, and channels per market Strong grasp of unit economics (e.g. CAC, CAC/CLTV, CAC/Sales) and how they connect to business outcomes Data‑driven and hands‑on: develops and runs structured experiments, optimises daily, pulls own data, reports on results Comfortable with AI‑powered tools (Performance Max, Smart Bidding, generative creative); clear view on when to automate vs. override Resourceful and self‑sufficient: comfortable using AI tools and freelance support to create output and get things done, you don’t wait for a full team, you find a way Strong team player with proactive communication style, keeps stakeholders aligned without being asked Strong communicator who can co‑present to the Board with the CEO and operate autonomously in a dual‑market environment Strong strategic mindset combined with hands‑on execution power, comfortable thinking about where to go next and doing the work Strong cultural fit: we look for people who are passionate about what they do, work hard and hold themselves to a high standard, care about quality in every detail, take full ownership without needing to be asked, and find a way forward even when the path isn’t clear Nice‑to‑Haves:
Experience in education, marketplace, or consumer subscription businesses Experience scaling paid acquisition in a high‑growth, resource‑constrained environment Compensation & Engagement Model:
This role starts as a freelance engagement for speed and fit. Based on results and mutual preference, evaluated for permanent conversion from Q4 2026. Freelance: €90–€115/hour | Starting at 3 days/week, scalable to 4 days. About SchoolTalent
Every student deserves the chance to reach their full potential, but stress, confusion, and lack of personalised support get in the way. SchoolTalent exists to change that. We operate tutoring marketplaces in the Netherlands (Bijles Aan Huis) and Germany (Lernigo), matching students aged 8–18 with quality tutors for 1:1 online lessons that are smarter, smoother, and faster to arrange than anything else on the market. We raised €5M in funding and are now fully self‑sufficient, growing on our own cash flow. We’re a team of 25, moving fast and making decisions with data. We’re leveraging AI and data‑driven tutor quality systems to create smarter, more personalised learning experiences, building a foundation that sets us apart from competitors. Learn more at schooltalent.org Interested? Send your CV and a brief note on why this role excites you to talent@bijlesaanhuis.nl .
#J-18808-Ljbffr