Demand Generation Marketer
Worldwide Business Research (WBR), New York, NY, United States
Company: Worldwide Business Research (WBR)
Location: Hybrid – New York City, Graybar Building (3 days in office)
Type: Full-Time, Permanent
OTE: Up to $85,000
Title: Demand Generation Manager (2–4 Years Experience)
Why WBR?
Worldwide Business Research (WBR) is a New York-based global conference company producing annual large-scale executive-level live event experiences that help some of the best brands in the world improve their businesses. We are dedicated to building relationships in the markets we serve, one conversation at a time, and we invest heavily in developing our teams.
About The Role We are looking for a demand generation manager to support the conversion of engaged prospects into sales-ready opportunities across the marketing funnel. This role is focused on executing and optimizing bottom-funnel campaigns that drive meetings and pipeline.
We want a marketer who thinks about “controlling the conversation at scale,” is versatile with messaging & positioning, and is motivated by improving conversion and campaign performance. You should be comfortable working closely with sales and understand how timing, targeting, and messaging influence results.
This role will focus on bottom-of-funnel prospects, helping turn high-intent engagement into meetings across a portfolio of 40+ products.
Role Overview You will be responsible for executing bottom-funnel (“engaged/aware prospects”) marketing campaigns that generate high-quality meetings for the sales team.
You’ll work with brand and lifecycle marketing to ensure consistent messaging across audiences, while supporting sales with campaigns and automation that improve engagement and speed up the pipeline.
This Will Include:
Identifying messaging paths across products and audience segments
Testing and optimizing campaigns that drive meetings
Supporting handoff, targeting, and automation through the funnel
Targeting high-quality prospects via email and paid channels
Identifying gaps in the funnel and helping address them through campaign execution
Supporting campaigns that increase client value and rebookings
Building and maintaining campaigns that support active pipeline
Assisting in improving sales automation and outreach efficiency
Supporting reporting and campaign performance tracking
Requirements
2–4 years in demand generation, marketing operations, or lifecycle marketing
Bachelor’s degree in Marketing, Business, or a related field
Familiarity with marketing automation platforms (HubSpot a plus)
Strong organizational and execution skills
Interest in campaign performance, testing, and optimization
Comfortable collaborating with cross-functional teams, including sales
Curious, proactive, and detail-oriented
Plus
Experience supporting sales or late-stage marketing campaigns
Exposure to CRM workflows and campaign automation
Interest in B2B events, media, or sponsorship marketing
Privacy Statement When you apply to any vacancy with WBR, we will collect and process the personal data you provide for the purposes of processing your application. The data you provide will be used for recruitment purposes only and will be processed in accordance with the following policies. Please contact us if you require any further information. Our Privacy Policy can be found here: https://www.wbresearch.com/privacy
Non-Discrimination WBR is deeply committed to the principle of equal opportunity for all individuals. We do not discriminate in employment on the basis of race, color, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability and genetic information, age, membership in an employee organization, or other non-merit factor.
Featured benefits Medical insurance, Vision insurance, Dental insurance, 401(k), Paid maternity leave, Paid paternity leave, Commuter benefits
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About The Role We are looking for a demand generation manager to support the conversion of engaged prospects into sales-ready opportunities across the marketing funnel. This role is focused on executing and optimizing bottom-funnel campaigns that drive meetings and pipeline.
We want a marketer who thinks about “controlling the conversation at scale,” is versatile with messaging & positioning, and is motivated by improving conversion and campaign performance. You should be comfortable working closely with sales and understand how timing, targeting, and messaging influence results.
This role will focus on bottom-of-funnel prospects, helping turn high-intent engagement into meetings across a portfolio of 40+ products.
Role Overview You will be responsible for executing bottom-funnel (“engaged/aware prospects”) marketing campaigns that generate high-quality meetings for the sales team.
You’ll work with brand and lifecycle marketing to ensure consistent messaging across audiences, while supporting sales with campaigns and automation that improve engagement and speed up the pipeline.
This Will Include:
Identifying messaging paths across products and audience segments
Testing and optimizing campaigns that drive meetings
Supporting handoff, targeting, and automation through the funnel
Targeting high-quality prospects via email and paid channels
Identifying gaps in the funnel and helping address them through campaign execution
Supporting campaigns that increase client value and rebookings
Building and maintaining campaigns that support active pipeline
Assisting in improving sales automation and outreach efficiency
Supporting reporting and campaign performance tracking
Requirements
2–4 years in demand generation, marketing operations, or lifecycle marketing
Bachelor’s degree in Marketing, Business, or a related field
Familiarity with marketing automation platforms (HubSpot a plus)
Strong organizational and execution skills
Interest in campaign performance, testing, and optimization
Comfortable collaborating with cross-functional teams, including sales
Curious, proactive, and detail-oriented
Plus
Experience supporting sales or late-stage marketing campaigns
Exposure to CRM workflows and campaign automation
Interest in B2B events, media, or sponsorship marketing
Privacy Statement When you apply to any vacancy with WBR, we will collect and process the personal data you provide for the purposes of processing your application. The data you provide will be used for recruitment purposes only and will be processed in accordance with the following policies. Please contact us if you require any further information. Our Privacy Policy can be found here: https://www.wbresearch.com/privacy
Non-Discrimination WBR is deeply committed to the principle of equal opportunity for all individuals. We do not discriminate in employment on the basis of race, color, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability and genetic information, age, membership in an employee organization, or other non-merit factor.
Featured benefits Medical insurance, Vision insurance, Dental insurance, 401(k), Paid maternity leave, Paid paternity leave, Commuter benefits
#J-18808-Ljbffr