Technical Copywriter
AFL, Duncan, SC, United States
AFL manufactures industry-leading fiber optic cable, connectivity and accessories and provides engineering and installation services for some of the largest telecom customers in the world. Our company was founded in 1984 with a single fiber optic cable and today, we manufacture thousands of products, generate an excess of $1.5B in revenue, and employ approximately 7,000 associates worldwide. At AFL, we recognize that our employees are our greatest asset. We hire and train each individual, investing in them to ensure success in their careers. With a commitment to professional development and growth, let us connect you to your next career opportunity.
What We Offer
A hybrid in office schedule for qualifying employees
Flexible time off policy
401K Company match (up to 4% - dollar for dollar)
Professional development, training, and tuition reimbursement programs
Excellent medical, dental, vision, and life insurance policy options
Opportunities for career advancement with an industry leading company!
Responsibilities Content Strategy and Creation
Develop energy thought leadership and content roadmap aligned with AFL's market strategy
Plan and conduct structured interviews to distill technical insights into authoritative narratives
Research and write white papers on grid modernization, resilience, renewable integration, and emerging energy demands
Create solution content connecting thought leadership to AFL's grid solutions and real-world applications
Develop product content showcasing AFL's complete solutions portfolio (OPGW, connectivity hardware, accessories) in the context of grid systems, thought leadership, and customer challenges
Produce derivative content (summaries, blog posts, social posts, articles) to extend reach and engagement
Translate complex standards, regulatory updates, and technical data into clear narratives
Ensure content aligns with AFL's brand voice guidelines
Strategic Collaboration
Contribute to the energy marketing strategy, value propositions, customer segmentation, and persona development with the Solution Marketing Manager (Energy)
Work with the Solution Marketing Manager (Energy) to execute content strategy and thought leadership initiatives
Partner with Market Development, Product Management, Engineering, Sales, and Solution Marketing teams to lead and create thought leadership content
Work with Product Management and Engineering to ensure technical accuracy of content
Collaborate with Marketing Services to incorporate visuals, diagrams, and infographics
Present work and incorporate feedback from stakeholders
Monitor industry trends and propose new content opportunities to the Solution Marketing Manager
Performance and Optimization
Analyze content performance (downloads, engagement, lead generation, citations)
Apply SEO and GEO best practices to maximize discoverability
Track quarterly Objectives and Key Results (OKRs) and participate in Solution Marketing team reviews
Monitor industry trends and identify new content opportunities
Manage content lifecycles, including editorial calendars, approvals, updates, and retirement of outdated assets
Required Qualifications and Experience
Bachelor's degree in Marketing, Communications, Copywriting, Journalism, or related field
3–5 years of content production experience in agency or in-house marketing teams
3-5 years working in the Energy/Utility sector and/or optical networks with familiarity of grid infrastructure
Demonstrated portfolio of long-form technical content (white papers, case studies, reports)
Proven ability to distil complex concepts into impactful narratives
Experience collaborating with engineers, sales, customers, and technical leaders
Experience writing executive-level, customer-facing, or PR-ready content for external publication
Technical Competencies
Expertise in long-form technical content creation (white papers, case studies, technical briefs)
Understanding of content hierarchy and how to cascade thought leadership into solution and product narratives
Strong research, analysis, and synthesis capabilities
Understanding of solution marketing for end-to-end systems and ability to write for different audiences (executive, technical, procurement)
Knowledge of SEO, analytics, and content amplification
High-level editing and exceptional attention to detail
Proficiency in Microsoft Office/Office 365
Ability to use AI tools for content ideation, content amplification, and research
Awareness of data privacy and compliance requirements
Behavioral Competencies
Clear communicator: Translates complex technical concepts into persuasive, audience-focused narratives
Analytical researcher: Synthesizes industry data, standards, and trends into authoritative content
Detail-oriented: Ensures technical accuracy while maintaining creative storytelling
Self-motivated: Takes ownership of projects and drives results
Collaborative: Builds strong relationships across Product Management, Engineering, Sales, and Marketing teams
Adaptable: Prioritizes effectively and stays resilient in a dynamic, fast-paced environment
Well organized: Strong prioritization and time management
Who You Will Work With Interfaces – Internal
Solution Marketing Manager (Energy) (reporting line)
Director of Solution Marketing
Solution Marketing Department
Marketing Shared Services
Market Development Manager (Energy)
Product Line Managers
Solutions Engineers, Design Engineers, Application Engineers, Field Engineers
Energy Sales Team
Interfaces – External
Utilities, grid operators, EPCs, and industry partners
Sales Agents
Trade publications and industry organizations
Why This Role Matters Your Content Will
Position AFL as a thought leader in the rapidly evolving energy sector through authoritative white papers and industry insights
Create a clear content hierarchy that connects industry thought leadership to specific AFL solutions and products
Enable sales teams with credible, technically-sound collateral at every level, from high-level industry trends to detailed product specifications
Educate the market on critical infrastructure challenges and how AFL's grid solutions address them
Build consistent narratives that cascade from thought leadership through solution content to product messaging
Influence industry conversations at the highest levels
Drive measurable business outcomes through lead generation and customer engagement
Success Metrics Your Impact Will Be Measured By
On-time delivery of final draft content
Downloads, leads, and citations from published white papers
Customer satisfaction scores on content relevance and usefulness
Industry mentions in trade press and at events
Working Conditions
Hybrid, three days office, two days remote
10% travel, domestic, and international
#J-18808-Ljbffr
What We Offer
A hybrid in office schedule for qualifying employees
Flexible time off policy
401K Company match (up to 4% - dollar for dollar)
Professional development, training, and tuition reimbursement programs
Excellent medical, dental, vision, and life insurance policy options
Opportunities for career advancement with an industry leading company!
Responsibilities Content Strategy and Creation
Develop energy thought leadership and content roadmap aligned with AFL's market strategy
Plan and conduct structured interviews to distill technical insights into authoritative narratives
Research and write white papers on grid modernization, resilience, renewable integration, and emerging energy demands
Create solution content connecting thought leadership to AFL's grid solutions and real-world applications
Develop product content showcasing AFL's complete solutions portfolio (OPGW, connectivity hardware, accessories) in the context of grid systems, thought leadership, and customer challenges
Produce derivative content (summaries, blog posts, social posts, articles) to extend reach and engagement
Translate complex standards, regulatory updates, and technical data into clear narratives
Ensure content aligns with AFL's brand voice guidelines
Strategic Collaboration
Contribute to the energy marketing strategy, value propositions, customer segmentation, and persona development with the Solution Marketing Manager (Energy)
Work with the Solution Marketing Manager (Energy) to execute content strategy and thought leadership initiatives
Partner with Market Development, Product Management, Engineering, Sales, and Solution Marketing teams to lead and create thought leadership content
Work with Product Management and Engineering to ensure technical accuracy of content
Collaborate with Marketing Services to incorporate visuals, diagrams, and infographics
Present work and incorporate feedback from stakeholders
Monitor industry trends and propose new content opportunities to the Solution Marketing Manager
Performance and Optimization
Analyze content performance (downloads, engagement, lead generation, citations)
Apply SEO and GEO best practices to maximize discoverability
Track quarterly Objectives and Key Results (OKRs) and participate in Solution Marketing team reviews
Monitor industry trends and identify new content opportunities
Manage content lifecycles, including editorial calendars, approvals, updates, and retirement of outdated assets
Required Qualifications and Experience
Bachelor's degree in Marketing, Communications, Copywriting, Journalism, or related field
3–5 years of content production experience in agency or in-house marketing teams
3-5 years working in the Energy/Utility sector and/or optical networks with familiarity of grid infrastructure
Demonstrated portfolio of long-form technical content (white papers, case studies, reports)
Proven ability to distil complex concepts into impactful narratives
Experience collaborating with engineers, sales, customers, and technical leaders
Experience writing executive-level, customer-facing, or PR-ready content for external publication
Technical Competencies
Expertise in long-form technical content creation (white papers, case studies, technical briefs)
Understanding of content hierarchy and how to cascade thought leadership into solution and product narratives
Strong research, analysis, and synthesis capabilities
Understanding of solution marketing for end-to-end systems and ability to write for different audiences (executive, technical, procurement)
Knowledge of SEO, analytics, and content amplification
High-level editing and exceptional attention to detail
Proficiency in Microsoft Office/Office 365
Ability to use AI tools for content ideation, content amplification, and research
Awareness of data privacy and compliance requirements
Behavioral Competencies
Clear communicator: Translates complex technical concepts into persuasive, audience-focused narratives
Analytical researcher: Synthesizes industry data, standards, and trends into authoritative content
Detail-oriented: Ensures technical accuracy while maintaining creative storytelling
Self-motivated: Takes ownership of projects and drives results
Collaborative: Builds strong relationships across Product Management, Engineering, Sales, and Marketing teams
Adaptable: Prioritizes effectively and stays resilient in a dynamic, fast-paced environment
Well organized: Strong prioritization and time management
Who You Will Work With Interfaces – Internal
Solution Marketing Manager (Energy) (reporting line)
Director of Solution Marketing
Solution Marketing Department
Marketing Shared Services
Market Development Manager (Energy)
Product Line Managers
Solutions Engineers, Design Engineers, Application Engineers, Field Engineers
Energy Sales Team
Interfaces – External
Utilities, grid operators, EPCs, and industry partners
Sales Agents
Trade publications and industry organizations
Why This Role Matters Your Content Will
Position AFL as a thought leader in the rapidly evolving energy sector through authoritative white papers and industry insights
Create a clear content hierarchy that connects industry thought leadership to specific AFL solutions and products
Enable sales teams with credible, technically-sound collateral at every level, from high-level industry trends to detailed product specifications
Educate the market on critical infrastructure challenges and how AFL's grid solutions address them
Build consistent narratives that cascade from thought leadership through solution content to product messaging
Influence industry conversations at the highest levels
Drive measurable business outcomes through lead generation and customer engagement
Success Metrics Your Impact Will Be Measured By
On-time delivery of final draft content
Downloads, leads, and citations from published white papers
Customer satisfaction scores on content relevance and usefulness
Industry mentions in trade press and at events
Working Conditions
Hybrid, three days office, two days remote
10% travel, domestic, and international
#J-18808-Ljbffr