Events Strategy & Experience Manager
Laerdal Medical, Wappingers Falls, NY, United States
Events Strategy & Experience Manager
Laerdal Medical Benefits Include:
Generous PTO & Holidays
Comprehensive Medical, Dental, and Vision
HSA & FSA Account Options, with employer HSA contribution
401k with Employer Match & Profit Sharing
Tuition Reimbursement
Wellness Reimbursement Program
Professional Development Opportunities
Pet Insurance
Subsidized Cafeteria in NY based office
Position Overview: The Events Strategy & Experience Manager owns the strategic direction and gotomarket framework for all major North America (NA) tradeshows, conferences, and inperson events across segments. This role is responsible for ensuring that every event is intentionally designed and tightly aligned to business priorities, including product launches, segment strategies, and sales objectives. Acting as the strategic lead for events, this role defines the audience strategy, product focus, messaging, positioning, creative vision, and promotional approach for each experience. The Events Strategy & Experience Manager partners closely with Sales, Product Marketing, Field Marketing, and crossfunctional stakeholders to translate business goals into compelling, highimpact event experiences that drive pipeline, accelerate deals, and strengthen brand presence. With a balance of strategic rigor and experiential thinking, this role ensures events deliver measurable business outcomes while providing cohesive, differentiated, and memorable customer experiences. Responsibilities: Event Strategy & Business Alignment
Define the cohesive NA events and tradeshow strategy across all segments Align event participation to business goals, segment priorities, and product launch roadmaps Determine which events matter, why they matter, and what success looks like Establish strategic objectives, target outcomes, and success metrics for each major event Serve as the primary strategic owner and internal decisionmaker for event direction
Audience, Product & Experience Definition
Identify target audiences for each event (buyer roles, segments, verticals, use cases) Define which products, solutions, and experiences should be demonstrated at each event Set messaging frameworks, positioning, and value propositions by audience and event type Define the intended attendee journey and experience objectives for each event Creative Direction & Promotion Strategy
Provide strategic direction for event Laerdal themes, booth concepts, graphics, and visual storytelling for product solution & messaging consistency Define promotional strategy for events (pre-event, onsite, post-event) in partnership with marketing teamsevent, onsite, postevent) in partnership with marketing teams Ensure brand consistency and differentiated positioning across all NA events Approve event level messaging, creative concepts for product and theme solutions, and experiential directionlevel messaging, creative concepts, and experiential direction Cross Functional AlignmentFunctional Alignment
Partner with Segment Marketing, Product Marketing, Sales, and Partnerships to ensure alignment Translate product launches and GTM priorities into clear event strategies Align sales leadership on event goals, audience focus, and expected outcomes Act as the strategic bridge between Laerdal leadership and event execution Measurement & Optimization
Define KPIs for event success (pipeline contribution, audience engagement, launch impact) Review post-event performance, insights, and recommendationsevent performance, insights, and recommendations Continuously refine event strategy based on performance, feedback, and business priorities
Requirements: Ideal candidate must reside in Eastern or Central Time-zone Bachelor's Degree in Marketing, Business, or related field; MBA preferred 10+ years of experience in B2B marketing, GTM strategy, or event marketing leadership Approximately 40% travel expectation, visits to Wappinger Falls, NY Office as scheduled Proven experience aligning events to business strategy, product launches, and revenue goals Strong understanding of sales cycles and in person engagement strategy person engagement strategy Experience working in a matrixed organization across multiple segments or business units Comfortable influencing without owning executional resources directly Collaboration with International team members may require flexible work hours Salary Range: $100,000-$125,000, eligible for 9% annual bonus
Please note that this range does not include any other compensation or benefits that an individual may be eligible for. The salary offered depends on a variety of factors, which may include, but not limited to; the qualifications of the individual applicant for the position, location, level of education attained, and/or professional certifications, years of relevant experience, special skills, etc. Laerdal Medical Corporation is committed to provide equal employment opportunities to all applicants and employees without regard to race, color, citizenship status, religion, sex, sexual orientation, gender identity, martial status, age, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.
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Position Overview: The Events Strategy & Experience Manager owns the strategic direction and gotomarket framework for all major North America (NA) tradeshows, conferences, and inperson events across segments. This role is responsible for ensuring that every event is intentionally designed and tightly aligned to business priorities, including product launches, segment strategies, and sales objectives. Acting as the strategic lead for events, this role defines the audience strategy, product focus, messaging, positioning, creative vision, and promotional approach for each experience. The Events Strategy & Experience Manager partners closely with Sales, Product Marketing, Field Marketing, and crossfunctional stakeholders to translate business goals into compelling, highimpact event experiences that drive pipeline, accelerate deals, and strengthen brand presence. With a balance of strategic rigor and experiential thinking, this role ensures events deliver measurable business outcomes while providing cohesive, differentiated, and memorable customer experiences. Responsibilities: Event Strategy & Business Alignment
Define the cohesive NA events and tradeshow strategy across all segments Align event participation to business goals, segment priorities, and product launch roadmaps Determine which events matter, why they matter, and what success looks like Establish strategic objectives, target outcomes, and success metrics for each major event Serve as the primary strategic owner and internal decisionmaker for event direction
Audience, Product & Experience Definition
Identify target audiences for each event (buyer roles, segments, verticals, use cases) Define which products, solutions, and experiences should be demonstrated at each event Set messaging frameworks, positioning, and value propositions by audience and event type Define the intended attendee journey and experience objectives for each event Creative Direction & Promotion Strategy
Provide strategic direction for event Laerdal themes, booth concepts, graphics, and visual storytelling for product solution & messaging consistency Define promotional strategy for events (pre-event, onsite, post-event) in partnership with marketing teamsevent, onsite, postevent) in partnership with marketing teams Ensure brand consistency and differentiated positioning across all NA events Approve event level messaging, creative concepts for product and theme solutions, and experiential directionlevel messaging, creative concepts, and experiential direction Cross Functional AlignmentFunctional Alignment
Partner with Segment Marketing, Product Marketing, Sales, and Partnerships to ensure alignment Translate product launches and GTM priorities into clear event strategies Align sales leadership on event goals, audience focus, and expected outcomes Act as the strategic bridge between Laerdal leadership and event execution Measurement & Optimization
Define KPIs for event success (pipeline contribution, audience engagement, launch impact) Review post-event performance, insights, and recommendationsevent performance, insights, and recommendations Continuously refine event strategy based on performance, feedback, and business priorities
Requirements: Ideal candidate must reside in Eastern or Central Time-zone Bachelor's Degree in Marketing, Business, or related field; MBA preferred 10+ years of experience in B2B marketing, GTM strategy, or event marketing leadership Approximately 40% travel expectation, visits to Wappinger Falls, NY Office as scheduled Proven experience aligning events to business strategy, product launches, and revenue goals Strong understanding of sales cycles and in person engagement strategy person engagement strategy Experience working in a matrixed organization across multiple segments or business units Comfortable influencing without owning executional resources directly Collaboration with International team members may require flexible work hours Salary Range: $100,000-$125,000, eligible for 9% annual bonus
Please note that this range does not include any other compensation or benefits that an individual may be eligible for. The salary offered depends on a variety of factors, which may include, but not limited to; the qualifications of the individual applicant for the position, location, level of education attained, and/or professional certifications, years of relevant experience, special skills, etc. Laerdal Medical Corporation is committed to provide equal employment opportunities to all applicants and employees without regard to race, color, citizenship status, religion, sex, sexual orientation, gender identity, martial status, age, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.
Apply Now
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