Social Media Manager
Iconic Candy, Holmdel, NJ, United States
Location: Holmdel, NJ (In-Office, 5 Days/Week)
At Iconic Candy, we’re on a mission to bring back the most beloved candy brands of the past — and make them go viral all over again.
But this role is about more than just candy.
We are building the voice of nostalgia on social media — tapping into the moments, memories, and emotions that take people back to simpler times. Whether it’s the feeling of opening your favorite childhood candy, the culture of the 90s and early 2000s, or shared generational memories — we want to create content that makes people feel something.
We’re looking for a Social Media Manager who understands that viral content isn’t just about trends — it’s about emotion, relatability, and timing.
This role will work closely with our Head of Creative, Graphic Designer, and Content Creator to build and execute a cohesive, high-impact social strategy across all platforms.
What You’ll Do Own Our Social Strategy
Develop and execute a comprehensive social media strategy across TikTok, Instagram, YouTube Shorts, Facebook, and emerging platforms
Ensure a consistent brand voice centered around nostalgia, emotion, and cultural moments
Build campaigns that connect products to meaningful memories and shared experiences
Lead the Voice of Nostalgia
Create content that taps into childhood memories, cultural throwbacks, and emotional triggers
Identify moments that spark “I remember this” / “this takes me back” reactions
Position Iconic Candy as the go-to social presence for nostalgic content — not just candy
Trend & Viral Content Leadership
Stay ahead of trends, sounds, formats, and platform shifts
Quickly identify opportunities to merge trends + nostalgia + product—while possessing the editorial judgment to know which trends perfectly align with our brand and which ones to pass on.
Turn everyday ideas into highly shareable, emotionally engaging content
Content Planning & Execution
Collaborate daily with the Head of Creative, Graphic Designer, and Content Creator
Build and manage a structured content calendar using Sprout Social
Identify and partner with creators who align with nostalgic storytelling and viral content
Build campaigns that amplify reach and authenticity
Create moments that feel organic, not forced
Performance & Analytics
Track KPIs across all platforms and optimize based on performance
Use insights to refine content strategy and double down on what works
Continuously test new formats, hooks, and storytelling approaches
Community Building
Engage with followers in a way that builds connection and conversation
Turn comments and interactions into content opportunities
Build a passionate community around shared memories and experiences
Leverage active social listening to monitor cultural conversations, track brand sentiment, and uncover untapped nostalgic moments our audience is already talking about.
What We’re Looking For
3–5+ years managing social media for a brand (CPG a plus)
Deep understanding of TikTok, Instagram, and short-form content
Proven ability to create or contribute to viral content
Strong instinct for what triggers emotional engagement and nostalgia
Experience working with influencers and managing partnerships
Strong analytical mindset with experience tracking performance
Highly organized and comfortable using tools like Sprout Social
Creative, fast-moving, and culturally plugged in
What Makes This Role Different
You’re not just running social — you’re helping build a cultural voice
Opportunity to define what “nostalgia” looks like for a new generation
Work on brands that naturally spark emotional connection and sharing
Be part of a fast-growing, highly creative, in-house team
Real ability to create content that reaches millions
Competitive salary (based on experience)
Performance-based bonus opportunities
Work with a fast-growing, family-run company with national retail presence
Creative, energetic, and collaborative work environment
How to Apply Please submit:
Links to accounts you’ve managed
Examples of content or campaigns
(Optional but encouraged) 2–3 nostalgic content ideas you’d create for Iconic Candy
If you know how to turn memories into moments — and moments into viral content — we want to meet you.
#J-18808-Ljbffr
At Iconic Candy, we’re on a mission to bring back the most beloved candy brands of the past — and make them go viral all over again.
But this role is about more than just candy.
We are building the voice of nostalgia on social media — tapping into the moments, memories, and emotions that take people back to simpler times. Whether it’s the feeling of opening your favorite childhood candy, the culture of the 90s and early 2000s, or shared generational memories — we want to create content that makes people feel something.
We’re looking for a Social Media Manager who understands that viral content isn’t just about trends — it’s about emotion, relatability, and timing.
This role will work closely with our Head of Creative, Graphic Designer, and Content Creator to build and execute a cohesive, high-impact social strategy across all platforms.
What You’ll Do Own Our Social Strategy
Develop and execute a comprehensive social media strategy across TikTok, Instagram, YouTube Shorts, Facebook, and emerging platforms
Ensure a consistent brand voice centered around nostalgia, emotion, and cultural moments
Build campaigns that connect products to meaningful memories and shared experiences
Lead the Voice of Nostalgia
Create content that taps into childhood memories, cultural throwbacks, and emotional triggers
Identify moments that spark “I remember this” / “this takes me back” reactions
Position Iconic Candy as the go-to social presence for nostalgic content — not just candy
Trend & Viral Content Leadership
Stay ahead of trends, sounds, formats, and platform shifts
Quickly identify opportunities to merge trends + nostalgia + product—while possessing the editorial judgment to know which trends perfectly align with our brand and which ones to pass on.
Turn everyday ideas into highly shareable, emotionally engaging content
Content Planning & Execution
Collaborate daily with the Head of Creative, Graphic Designer, and Content Creator
Build and manage a structured content calendar using Sprout Social
Identify and partner with creators who align with nostalgic storytelling and viral content
Build campaigns that amplify reach and authenticity
Create moments that feel organic, not forced
Performance & Analytics
Track KPIs across all platforms and optimize based on performance
Use insights to refine content strategy and double down on what works
Continuously test new formats, hooks, and storytelling approaches
Community Building
Engage with followers in a way that builds connection and conversation
Turn comments and interactions into content opportunities
Build a passionate community around shared memories and experiences
Leverage active social listening to monitor cultural conversations, track brand sentiment, and uncover untapped nostalgic moments our audience is already talking about.
What We’re Looking For
3–5+ years managing social media for a brand (CPG a plus)
Deep understanding of TikTok, Instagram, and short-form content
Proven ability to create or contribute to viral content
Strong instinct for what triggers emotional engagement and nostalgia
Experience working with influencers and managing partnerships
Strong analytical mindset with experience tracking performance
Highly organized and comfortable using tools like Sprout Social
Creative, fast-moving, and culturally plugged in
What Makes This Role Different
You’re not just running social — you’re helping build a cultural voice
Opportunity to define what “nostalgia” looks like for a new generation
Work on brands that naturally spark emotional connection and sharing
Be part of a fast-growing, highly creative, in-house team
Real ability to create content that reaches millions
Competitive salary (based on experience)
Performance-based bonus opportunities
Work with a fast-growing, family-run company with national retail presence
Creative, energetic, and collaborative work environment
How to Apply Please submit:
Links to accounts you’ve managed
Examples of content or campaigns
(Optional but encouraged) 2–3 nostalgic content ideas you’d create for Iconic Candy
If you know how to turn memories into moments — and moments into viral content — we want to meet you.
#J-18808-Ljbffr