Digital Marketing Manager
Barnhart Energy Company, Fairhope, AL, United States
Position Summary
The Digital Marketing Manager is responsible for leading the strategy, development, and execution of Barnhart’s digital marketing initiatives in support of sales performance and business objectives. This role ensures all digital platforms are aligned to generate qualified opportunities, enhance customer engagement, and strengthen Barnhart’s market position. The Digital Marketing Manager partners closely with marketing leadership, sales, and external partners to deliver measurable results through disciplined execution and continuous improvement.
Key Responsibilities
Digital Strategy & Planning
Develop, maintain, and execute a comprehensive digital marketing strategy aligned with business objectives
Translate business priorities into effective channel strategies across website, social media, paid media, and search
Ensure digital initiatives support lead generation and sales enablement goals
Identify opportunities to improve performance, efficiency, and scalability across digital platforms
Website Strategy & Management
Own the performance, effectiveness, and day‑to‑day management of the company website
Partner with the Director of Marketing and internal stakeholders on website strategy, structure, messaging, and conversion pathways
Ensure website updates align with overall marketing strategy and brand standards
Optimize user experience and conversion performance within established frameworks
Coordinate with internal teams and external vendors on development and ongoing updates
Maintain website security, performance, and technical integrity
Paid Media (Google & Paid Social)
Develop and manage PPC, display, and paid social strategies in alignment with business objectives
Oversee campaign structure, targeting, and budgets
Optimize campaigns to improve performance, efficiency, and return on investment
Social Media Management
Oversee Barnhart’s social media presence across platforms
Ensure consistent messaging and brand positioning
Manage content calendars and publishing cadence
Evaluate performance and adjust strategy and execution as needed
Team Leadership & Execution
Lead, develop, and support digital marketing team members
Delegate execution while maintaining quality and alignment with strategy
Establish priorities, workflows, and execution standards
Provide coaching, feedback, and performance guidance
Vendor & Partner Coordination
Manage relationships with external digital marketing vendors and partners
Leverage external capabilities to support scalability and specialized expertise
Ensure vendor output aligns with Barnhart’s strategy, brand standards, and performance expectations
Analytics & Performance
Track, analyze, and report digital marketing performance metrics
Use data and insights to inform strategy and decision‑making
Provide clear performance insights to marketing and sales leadership
Required Qualifications
5+ years of digital marketing experience (B2B experience preferred)
Strong working knowledge of PPC, paid social, SEO, and website strategy
Experience leading or managing team members or contributors
Proven ability to translate business objectives into scalable digital strategies
Strong analytical, problem‑solving, and communication skills
Core Competencies
Strategic Thinking
Execution Discipline
Leadership
Communication
Continuous Improvement
Success in This Role
Digital initiatives consistently generate qualified sales opportunities
Website and campaigns clearly communicate Barnhart’s value proposition
Digital marketing team operates efficiently with clear priorities and accountability
Vendors effectively extend capacity and expertise
Digital strategy is proactive, data‑driven, and aligned with business goals
PURPOSE – Barnhart is built on a strong foundation of serving others. The fruit of our labor is used to grow the company, care for our employees, and serve those in our communities and around the world.
MINDS OVER MATTER – Barnhart has built a nationwide reputation for solving problems. We specialize in the lifting, heavy‑rigging, and heavy transport of major components used in American industry.
NETWORK – Barnhart has built teams that form one of our industry’s strongest networks of talent and resources with over 60 branch locations across the U.S. working together to serve our customers. This growing network offers our team members constant opportunity for career growth and professional development.
CULTURE – Barnhart has a strong team culture – the “One TEAM.” We are looking for smart, hard‑working people who strive for excellence in their work and appreciate collaboration. Join a team that values Safety, Servant Leadership, Quality Service, Innovation, Continuous Improvement, Fairness, and Profit with a Purpose.
EOE/AA Minority/Female/Disability/Veteran
#J-18808-Ljbffr
Key Responsibilities
Digital Strategy & Planning
Develop, maintain, and execute a comprehensive digital marketing strategy aligned with business objectives
Translate business priorities into effective channel strategies across website, social media, paid media, and search
Ensure digital initiatives support lead generation and sales enablement goals
Identify opportunities to improve performance, efficiency, and scalability across digital platforms
Website Strategy & Management
Own the performance, effectiveness, and day‑to‑day management of the company website
Partner with the Director of Marketing and internal stakeholders on website strategy, structure, messaging, and conversion pathways
Ensure website updates align with overall marketing strategy and brand standards
Optimize user experience and conversion performance within established frameworks
Coordinate with internal teams and external vendors on development and ongoing updates
Maintain website security, performance, and technical integrity
Paid Media (Google & Paid Social)
Develop and manage PPC, display, and paid social strategies in alignment with business objectives
Oversee campaign structure, targeting, and budgets
Optimize campaigns to improve performance, efficiency, and return on investment
Social Media Management
Oversee Barnhart’s social media presence across platforms
Ensure consistent messaging and brand positioning
Manage content calendars and publishing cadence
Evaluate performance and adjust strategy and execution as needed
Team Leadership & Execution
Lead, develop, and support digital marketing team members
Delegate execution while maintaining quality and alignment with strategy
Establish priorities, workflows, and execution standards
Provide coaching, feedback, and performance guidance
Vendor & Partner Coordination
Manage relationships with external digital marketing vendors and partners
Leverage external capabilities to support scalability and specialized expertise
Ensure vendor output aligns with Barnhart’s strategy, brand standards, and performance expectations
Analytics & Performance
Track, analyze, and report digital marketing performance metrics
Use data and insights to inform strategy and decision‑making
Provide clear performance insights to marketing and sales leadership
Required Qualifications
5+ years of digital marketing experience (B2B experience preferred)
Strong working knowledge of PPC, paid social, SEO, and website strategy
Experience leading or managing team members or contributors
Proven ability to translate business objectives into scalable digital strategies
Strong analytical, problem‑solving, and communication skills
Core Competencies
Strategic Thinking
Execution Discipline
Leadership
Communication
Continuous Improvement
Success in This Role
Digital initiatives consistently generate qualified sales opportunities
Website and campaigns clearly communicate Barnhart’s value proposition
Digital marketing team operates efficiently with clear priorities and accountability
Vendors effectively extend capacity and expertise
Digital strategy is proactive, data‑driven, and aligned with business goals
PURPOSE – Barnhart is built on a strong foundation of serving others. The fruit of our labor is used to grow the company, care for our employees, and serve those in our communities and around the world.
MINDS OVER MATTER – Barnhart has built a nationwide reputation for solving problems. We specialize in the lifting, heavy‑rigging, and heavy transport of major components used in American industry.
NETWORK – Barnhart has built teams that form one of our industry’s strongest networks of talent and resources with over 60 branch locations across the U.S. working together to serve our customers. This growing network offers our team members constant opportunity for career growth and professional development.
CULTURE – Barnhart has a strong team culture – the “One TEAM.” We are looking for smart, hard‑working people who strive for excellence in their work and appreciate collaboration. Join a team that values Safety, Servant Leadership, Quality Service, Innovation, Continuous Improvement, Fairness, and Profit with a Purpose.
EOE/AA Minority/Female/Disability/Veteran
#J-18808-Ljbffr