Marketing Manager
Premier Dental Co., Plymouth Meeting, PA, United States
JOB TITLE:
Marketing Manager
Location:
Hybrid/remote or in office in Plymouth Meeting, PA
Reports To:
Vice President, Marketing
Position Overview The Downstream Marketing Manager is responsible for
go to market execution, commercial readiness, and demand driving activities
for assigned product portfolios within the medical device or dental market. Working closely with the VP of Marketing, this role serves as the critical bridge between upstream product strategy and sales execution—translating value propositions into compelling messaging, campaigns, and sales enablement tools that drive adoption, utilization, and revenue growth.
The ideal candidate is a
hands on commercial marketer
with experience supporting field sales teams, launching products in regulated markets, and engaging clinical, dealer, and distributor audiences (e.g., DDS, RDH, specialists, dealers).
Key Responsibilities
Own downstream launch execution for new products, indications, and line extensions
Translate upstream strategy into clear positioning, messaging, and channel plans
Lead cross functional launch readiness with Sales, Training, Regulatory, and Operations
Manage cross functional projects from initiation through regulatory, legal, and marketing approval, ensuring milestones, reviews, and final approvals are completed on time
Ensure launch materials, training, and tools are delivered on time and with high quality
Sales Enablement
Develop and maintain sales tools including presentations, brochures, demos, battle cards, objection handlers, and value calculators
Partner with Sales Leadership to identify gaps and opportunities in commercial readiness
Support national sales meetings, regional meetings, and distributor trainings
Ensure messaging consistency across direct sales, dealers, and distributors
Customer Facing Marketing Communications
Manage and define requirements regarding strategic direction for customer-facing content, including:
Product literature and digital assets
Case studies, testimonials, and clinical evidence summaries
Promotional campaigns and programs
Partner with MarCom team to develop and produce materials aligned with objectives
Tailor messaging to key audiences (DDS, RDH, specialists, dealers, distributors)
Ensure compliance with regulatory, legal, and brand standards
Campaign Management & Demand Generation
Plan and execute integrated marketing campaigns across digital, events, email, social, and traditional channels
Partner with digital marketing and events teams to drive lead generation and pipeline support
Support trade shows, congresses, and customer events with cohesive messaging and materials
Market Intelligence & Competitive Insights
Monitor competitive activity, pricing, positioning, and promotional strategies
Gather and synthesize voice of customer insights from sales, customers, and channel partners
Translate insights into actionable recommendations for messaging, campaigns, and portfolio strategy
Performance Tracking & Optimization
Define and track KPIs for campaigns, launches, and sales enablement effectiveness
Analyze performance metrics (engagement, adoption, revenue impact)
Continuously optimize programs based on data, feedback, and market response
Cross Functional Collaboration
Work closely with Upstream Marketing to ensure strategic alignment
Partner with Sales, Sales Training, Clinical Education, Regulatory, and Legal
Collaborate with Digital Marketing, Events, and Communications teams
Serve as a trusted commercial voice representing customer and sales needs
Required Qualifications
Bachelor’s degree in Marketing, Business, Life Sciences, or related field
5+ years of experience in downstream, commercial, or field focused marketing
Experience in medical device, dental, or regulated healthcare markets strongly preferred
Demonstrated success supporting sales teams and executing product launches
Strong project management and cross functional leadership skills
Ability to translate complex clinical or technical concepts into compelling value propositions
Preferred Qualifications
Experience working with dealer or distributor sales models
Familiarity with CRM and marketing automation platforms
Experience supporting digital campaigns and analytics
Prior experience launching capital equipment, consumables, or software enabled devices
Core Competencies
Commercial mindset with strong sales empathy
Strategic thinking paired with executional excellence
Data driven decision making
Clear, persuasive communication skills
Ability to thrive in fast paced, matrixed environments
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Marketing Manager
Location:
Hybrid/remote or in office in Plymouth Meeting, PA
Reports To:
Vice President, Marketing
Position Overview The Downstream Marketing Manager is responsible for
go to market execution, commercial readiness, and demand driving activities
for assigned product portfolios within the medical device or dental market. Working closely with the VP of Marketing, this role serves as the critical bridge between upstream product strategy and sales execution—translating value propositions into compelling messaging, campaigns, and sales enablement tools that drive adoption, utilization, and revenue growth.
The ideal candidate is a
hands on commercial marketer
with experience supporting field sales teams, launching products in regulated markets, and engaging clinical, dealer, and distributor audiences (e.g., DDS, RDH, specialists, dealers).
Key Responsibilities
Own downstream launch execution for new products, indications, and line extensions
Translate upstream strategy into clear positioning, messaging, and channel plans
Lead cross functional launch readiness with Sales, Training, Regulatory, and Operations
Manage cross functional projects from initiation through regulatory, legal, and marketing approval, ensuring milestones, reviews, and final approvals are completed on time
Ensure launch materials, training, and tools are delivered on time and with high quality
Sales Enablement
Develop and maintain sales tools including presentations, brochures, demos, battle cards, objection handlers, and value calculators
Partner with Sales Leadership to identify gaps and opportunities in commercial readiness
Support national sales meetings, regional meetings, and distributor trainings
Ensure messaging consistency across direct sales, dealers, and distributors
Customer Facing Marketing Communications
Manage and define requirements regarding strategic direction for customer-facing content, including:
Product literature and digital assets
Case studies, testimonials, and clinical evidence summaries
Promotional campaigns and programs
Partner with MarCom team to develop and produce materials aligned with objectives
Tailor messaging to key audiences (DDS, RDH, specialists, dealers, distributors)
Ensure compliance with regulatory, legal, and brand standards
Campaign Management & Demand Generation
Plan and execute integrated marketing campaigns across digital, events, email, social, and traditional channels
Partner with digital marketing and events teams to drive lead generation and pipeline support
Support trade shows, congresses, and customer events with cohesive messaging and materials
Market Intelligence & Competitive Insights
Monitor competitive activity, pricing, positioning, and promotional strategies
Gather and synthesize voice of customer insights from sales, customers, and channel partners
Translate insights into actionable recommendations for messaging, campaigns, and portfolio strategy
Performance Tracking & Optimization
Define and track KPIs for campaigns, launches, and sales enablement effectiveness
Analyze performance metrics (engagement, adoption, revenue impact)
Continuously optimize programs based on data, feedback, and market response
Cross Functional Collaboration
Work closely with Upstream Marketing to ensure strategic alignment
Partner with Sales, Sales Training, Clinical Education, Regulatory, and Legal
Collaborate with Digital Marketing, Events, and Communications teams
Serve as a trusted commercial voice representing customer and sales needs
Required Qualifications
Bachelor’s degree in Marketing, Business, Life Sciences, or related field
5+ years of experience in downstream, commercial, or field focused marketing
Experience in medical device, dental, or regulated healthcare markets strongly preferred
Demonstrated success supporting sales teams and executing product launches
Strong project management and cross functional leadership skills
Ability to translate complex clinical or technical concepts into compelling value propositions
Preferred Qualifications
Experience working with dealer or distributor sales models
Familiarity with CRM and marketing automation platforms
Experience supporting digital campaigns and analytics
Prior experience launching capital equipment, consumables, or software enabled devices
Core Competencies
Commercial mindset with strong sales empathy
Strategic thinking paired with executional excellence
Data driven decision making
Clear, persuasive communication skills
Ability to thrive in fast paced, matrixed environments
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