Brand Strategy & Programs Lead — Executive Impact
Crocs, Westwood, MA, United States
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Sr. Manager, Brand Program Management, HEYDUDE
Requisition ID: 12702 Job Location(s): Westwood, MA, US, 02090
Time in Office: Onsite At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better. Overview
What You'll Do
Shape and Drive Brand Strategy Partner with senior leadership to define, prioritize, and structure enterprise-level strategic initiatives that advance HEYDUDE’s long-term brand and business objectives. Translate high-level strategic direction into clear roadmaps, milestones, and success metrics, ensuring alignment across functions. Serve as a central integrator across strategy, planning, and execution—connecting the “why” to the “what” and the “how.” Own the portfolio management process for key brand initiatives, including prioritization, sequencing, risk assessment, and trade-off decisions. Proactively surface risks, dependencies, and decision points to leadership, enabling faster, better-informed choices. Focus organizational effort on a “critical few” initiatives, ensuring resources are aligned to the highest-impact work. Enable Executive Decision-Making Lead HEYDUDE Brand Quarterly Business Reviews (QBRs), including framing the narrative, developing executive-ready scorecards, and ensuring insights ladder back to strategy and brand goals. Prepare executive-level materials for senior leadership and the Board, including strategic narratives, dashboards, and progress updates. In partnership with the VP, MPIM and Brand President, manage agendas and content for Board meetings, ensuring clarity, rigor, and strategic relevance. Operate as a Strategic Leader Across the Organization Facilitate leadership forums, offsites, and operating rhythms that drive alignment, accountability, and follow-through. Act as a trusted cross-functional connector, removing barriers and accelerating progress across teams. Identify opportunities to improve how the organization plans, tracks, and executes strategy—and help implement best practices. What You'll Bring to the Table
Education: Bachelor’s Degree in Business, Management, or related field; MBA preferred 9+ years of experience in strategy, business operations, internal consulting, program leadership, or general management—experience in consumer, retail, or footwear is a plus, but not required. Strong ability to structure ambiguous problems, synthesize complex inputs, and drive toward clear recommendations and decisions. Proven track record of working with senior leaders, influencing without authority, and operating effectively in high-visibility environments. Exceptional written and verbal communication skills, with the ability to craft clear, compelling executive narratives. Experience leading cross-functional initiatives from concept through execution, with a strong bias toward outcomes. Comfort balancing strategic thinking with hands-on execution and follow-through. High degree of judgment, discretion, and comfort handling confidential information. Ability to thrive in ambiguity, anticipate issues before they arise, and bring structure where none exists. A mindset of continuous improvement, transparency, and shared accountability#LI-Onsite #LI-MS1 The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.We accept applications on an ongoing basis. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law. Title:Sr. Manager, Brand Program Management, HEYDUDE Salary or Pay Range: $140,000 - $150,000 Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities. At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona. This position is eligible to participate in a company incentive program. This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits. The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
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Requisition ID: 12702 Job Location(s): Westwood, MA, US, 02090
Time in Office: Onsite At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better. Overview
What You'll Do
Shape and Drive Brand Strategy Partner with senior leadership to define, prioritize, and structure enterprise-level strategic initiatives that advance HEYDUDE’s long-term brand and business objectives. Translate high-level strategic direction into clear roadmaps, milestones, and success metrics, ensuring alignment across functions. Serve as a central integrator across strategy, planning, and execution—connecting the “why” to the “what” and the “how.” Own the portfolio management process for key brand initiatives, including prioritization, sequencing, risk assessment, and trade-off decisions. Proactively surface risks, dependencies, and decision points to leadership, enabling faster, better-informed choices. Focus organizational effort on a “critical few” initiatives, ensuring resources are aligned to the highest-impact work. Enable Executive Decision-Making Lead HEYDUDE Brand Quarterly Business Reviews (QBRs), including framing the narrative, developing executive-ready scorecards, and ensuring insights ladder back to strategy and brand goals. Prepare executive-level materials for senior leadership and the Board, including strategic narratives, dashboards, and progress updates. In partnership with the VP, MPIM and Brand President, manage agendas and content for Board meetings, ensuring clarity, rigor, and strategic relevance. Operate as a Strategic Leader Across the Organization Facilitate leadership forums, offsites, and operating rhythms that drive alignment, accountability, and follow-through. Act as a trusted cross-functional connector, removing barriers and accelerating progress across teams. Identify opportunities to improve how the organization plans, tracks, and executes strategy—and help implement best practices. What You'll Bring to the Table
Education: Bachelor’s Degree in Business, Management, or related field; MBA preferred 9+ years of experience in strategy, business operations, internal consulting, program leadership, or general management—experience in consumer, retail, or footwear is a plus, but not required. Strong ability to structure ambiguous problems, synthesize complex inputs, and drive toward clear recommendations and decisions. Proven track record of working with senior leaders, influencing without authority, and operating effectively in high-visibility environments. Exceptional written and verbal communication skills, with the ability to craft clear, compelling executive narratives. Experience leading cross-functional initiatives from concept through execution, with a strong bias toward outcomes. Comfort balancing strategic thinking with hands-on execution and follow-through. High degree of judgment, discretion, and comfort handling confidential information. Ability to thrive in ambiguity, anticipate issues before they arise, and bring structure where none exists. A mindset of continuous improvement, transparency, and shared accountability#LI-Onsite #LI-MS1 The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.We accept applications on an ongoing basis. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law. Title:Sr. Manager, Brand Program Management, HEYDUDE Salary or Pay Range: $140,000 - $150,000 Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities. At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona. This position is eligible to participate in a company incentive program. This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits. The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
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