Franchise Marketing Manager - Charleys
Charleys Philly Steaks, Columbus, OH, United States
What began as a local favorite near The Ohio State University's campus has grown into a world-class fast casual restaurant. Our mission is to deliver fresh, high-quality food while delivering overflowing care to our guests and team members. Through our non‑profit foundation, Charleys Kids, we partner with community organizations around the world to deliver education, mentorship, and food literacy education to underserved youth. We strive to serve our communities and strengthen our neighbors. Today, Charleys and our franchisee partners employ 10,000 people in 45 U.S. states and 15 countries around the world.
About the Job Franchise Marketing Manager Department:
Marketing
Reports to:
Marketing Director
FLSA Status:
Exempt
Location:
On‑Site | Columbus, Ohio
About Us GOSH Enterprises is a dynamic, rapidly growing company that oversees a family of brands:
Charleys:
A 850+ unit restaurant brand known worldwide for serving the #1 Philly Cheesesteak in the World
BIBIBOP Asian Grill:
An award‑winning, 80+ unit Korean‑inspired fast casual restaurant concept
Lenny's Grill & Subs:
A Memphis‑based 60+ unit chain serving high‑quality deli and hot subs
Charleys Kids Foundation:
A nonprofit partnering with organizations around the world to provide food, education, and mentorship to at‑risk children
Solar Planet:
A company providing solar field advisory and installation services
Position Summary This role is responsible for building strong, productive relationships with franchisees and equipping them with the tools, guidance, and communication needed to effectively execute Local Store Marketing (LSM), New Store Openings (NSO), in‑store signage, and local activations that drive traffic and sales. The Franchise Marketing Manager will act as the bridge between Corporate Marketing and franchise operators — translating national strategy into actionable local execution while ensuring brand consistency, marketing compliance, and measurable results.
What You’ll Own (Core Responsibilities) Franchisee Partnership & Communication
Serve as the primary marketing contact for franchisees, providing clear, proactive, and positive communication on all local marketing initiatives.
Lead regular franchise marketing calls, webinars, and regional check‑ins to educate and align operators on execution best practices.
Develop and distribute Local Store Marketing playbooks, toolkits, templates, and execution guides.
Partner with Operations to ensure alignment between field leadership and marketing initiatives.
Act as the voice of the franchisee internally — surfacing feedback and opportunities to improve support tools and processes.
Local Store Marketing (LSM) Leadership
Guide franchisees in developing and executing effective LSM strategies.
Provide coaching on local media investments, offer strategies, and market‑specific opportunities.
Monitor local marketing compliance and ensure alignment with brand standards.
Measure effectiveness of LSM initiatives and provide data‑informed recommendations for improvement.
New Store Openings (NSO)
Lead development and execution of New Store Opening marketing plans, including:
Partner with cross‑functional teams to ensure on‑time and fully integrated marketing launches.
Create scalable NSO checklists and timelines to support rapid system growth.
Track and report performance metrics for openings (traffic, redemptions, digital acquisition, etc.).
In‑Store Signage & Marketing Execution
Coordinate rollout of in‑store signage and point‑of‑purchase materials in partnership with Creative and Operations.
Ensure franchisees understand signage kits, installation timelines, and promotional transitions.
Develop execution checklists to drive consistency across 1,000+ locations.
Identify opportunities to improve merchandising effectiveness and AOV through in‑store marketing optimization.
Manage relationship with Print vendor related to QA and on‑time delivery of deliverables to stores.
Strategic Contribution
Support broader marketing initiatives by ensuring franchise execution readiness.
Collaborate with Creative Services, Digital Marketing, and Marketing Operations to improve marketing toolkits and communication cadence.
Identify opportunities to streamline processes and enhance franchisee marketing performance at scale.
What Good Looks Like You will be successful in this role if you are:
Act as a trusted franchise partner: Build strong relationships with franchisees through clear communication, collaboration, and practical marketing support.
Drive effective local marketing: Deliver simple, actionable local store marketing (LSM) strategies that increase traffic, strengthen community connections, and build customer loyalty.
Ensure consistent execution: Coordinate new store openings, signage, and marketing initiatives so they are delivered smoothly, consistently, and on schedule across locations.
Turn strategy into action: Translate corporate marketing strategies into clear tools, playbooks, and resources that franchisees can easily implement in their local markets.
What You Bring (Qualifications) Required
5+ years of marketing experience within a franchise, QSR, or multi‑unit retail environment.
Demonstrated experience supporting franchisees or field teams with Local Store Marketing and New Store Openings.
Strong communication and presentation skills; comfortable leading calls and influencing operators.
Highly organized with strong project management capabilities.
Ability to translate strategy into clear, actionable tools.
Benefits Offered
Generous paid time off
Health insurance
Dental insurance
Healthcare spending account (HAS)
Retirement benefits or accounts
Gym memberships or discounts
Employee discounts
GOSH is committed to providing reasonable accommodations to qualified individuals with disabilities in the application process and throughout employment, as required by applicable law. If you require assistance or accommodation, please inform us so we can ensure your needs are met. We are proud to be an Equal Opportunity Employer and do not discriminate based on race, color, religion, gender, sexual orientation, national origin, disability, veteran status, or any other protected characteristic under applicable law.
#J-18808-Ljbffr
About the Job Franchise Marketing Manager Department:
Marketing
Reports to:
Marketing Director
FLSA Status:
Exempt
Location:
On‑Site | Columbus, Ohio
About Us GOSH Enterprises is a dynamic, rapidly growing company that oversees a family of brands:
Charleys:
A 850+ unit restaurant brand known worldwide for serving the #1 Philly Cheesesteak in the World
BIBIBOP Asian Grill:
An award‑winning, 80+ unit Korean‑inspired fast casual restaurant concept
Lenny's Grill & Subs:
A Memphis‑based 60+ unit chain serving high‑quality deli and hot subs
Charleys Kids Foundation:
A nonprofit partnering with organizations around the world to provide food, education, and mentorship to at‑risk children
Solar Planet:
A company providing solar field advisory and installation services
Position Summary This role is responsible for building strong, productive relationships with franchisees and equipping them with the tools, guidance, and communication needed to effectively execute Local Store Marketing (LSM), New Store Openings (NSO), in‑store signage, and local activations that drive traffic and sales. The Franchise Marketing Manager will act as the bridge between Corporate Marketing and franchise operators — translating national strategy into actionable local execution while ensuring brand consistency, marketing compliance, and measurable results.
What You’ll Own (Core Responsibilities) Franchisee Partnership & Communication
Serve as the primary marketing contact for franchisees, providing clear, proactive, and positive communication on all local marketing initiatives.
Lead regular franchise marketing calls, webinars, and regional check‑ins to educate and align operators on execution best practices.
Develop and distribute Local Store Marketing playbooks, toolkits, templates, and execution guides.
Partner with Operations to ensure alignment between field leadership and marketing initiatives.
Act as the voice of the franchisee internally — surfacing feedback and opportunities to improve support tools and processes.
Local Store Marketing (LSM) Leadership
Guide franchisees in developing and executing effective LSM strategies.
Provide coaching on local media investments, offer strategies, and market‑specific opportunities.
Monitor local marketing compliance and ensure alignment with brand standards.
Measure effectiveness of LSM initiatives and provide data‑informed recommendations for improvement.
New Store Openings (NSO)
Lead development and execution of New Store Opening marketing plans, including:
Partner with cross‑functional teams to ensure on‑time and fully integrated marketing launches.
Create scalable NSO checklists and timelines to support rapid system growth.
Track and report performance metrics for openings (traffic, redemptions, digital acquisition, etc.).
In‑Store Signage & Marketing Execution
Coordinate rollout of in‑store signage and point‑of‑purchase materials in partnership with Creative and Operations.
Ensure franchisees understand signage kits, installation timelines, and promotional transitions.
Develop execution checklists to drive consistency across 1,000+ locations.
Identify opportunities to improve merchandising effectiveness and AOV through in‑store marketing optimization.
Manage relationship with Print vendor related to QA and on‑time delivery of deliverables to stores.
Strategic Contribution
Support broader marketing initiatives by ensuring franchise execution readiness.
Collaborate with Creative Services, Digital Marketing, and Marketing Operations to improve marketing toolkits and communication cadence.
Identify opportunities to streamline processes and enhance franchisee marketing performance at scale.
What Good Looks Like You will be successful in this role if you are:
Act as a trusted franchise partner: Build strong relationships with franchisees through clear communication, collaboration, and practical marketing support.
Drive effective local marketing: Deliver simple, actionable local store marketing (LSM) strategies that increase traffic, strengthen community connections, and build customer loyalty.
Ensure consistent execution: Coordinate new store openings, signage, and marketing initiatives so they are delivered smoothly, consistently, and on schedule across locations.
Turn strategy into action: Translate corporate marketing strategies into clear tools, playbooks, and resources that franchisees can easily implement in their local markets.
What You Bring (Qualifications) Required
5+ years of marketing experience within a franchise, QSR, or multi‑unit retail environment.
Demonstrated experience supporting franchisees or field teams with Local Store Marketing and New Store Openings.
Strong communication and presentation skills; comfortable leading calls and influencing operators.
Highly organized with strong project management capabilities.
Ability to translate strategy into clear, actionable tools.
Benefits Offered
Generous paid time off
Health insurance
Dental insurance
Healthcare spending account (HAS)
Retirement benefits or accounts
Gym memberships or discounts
Employee discounts
GOSH is committed to providing reasonable accommodations to qualified individuals with disabilities in the application process and throughout employment, as required by applicable law. If you require assistance or accommodation, please inform us so we can ensure your needs are met. We are proud to be an Equal Opportunity Employer and do not discriminate based on race, color, religion, gender, sexual orientation, national origin, disability, veteran status, or any other protected characteristic under applicable law.
#J-18808-Ljbffr