Senior Media Planner
Fallon, Minneapolis, MN, United States
Company Description
On the day Fallon opened its doors without a single client, it did so under the headline, “A new advertising agency for companies that would rather outsmart the competition than outspend them.” More than 40 years later, and this mantra is unwavering. We are a creatively‑led agency who pinned our public reputation on our commitment to smarts. Smart brands create something of value in the world. Smart brands add to peoples’ lives and to culture; they help build ideas in the world, and they leave something behind. See fallon.com for more information and examples of our work.
Overview The Senior Media Planner – Digital is a key player in the development and execution of media plans for a diverse portfolio of clients. The position places equal emphasis on creative solutions to media challenges and planning/executional rigor. As a full‑service agency, we prioritize diverse, unique experience, and above all creativity.
Responsibilities
Develop and execute creative media solutions based on client needs
Steward execution of plans, goals, and budgets
Understand client objectives, resources, and has a strong POV
Decisive and insightful in building a plan that ladders back to strategy
Fulfills role on team seamlessly, working and managing with urgency
Demonstrate initiative and ability to lead projects
Maintain effective communication, responding quickly and accurately
Strong ability to multi‑task and handle many projects at once
Consult industry research and resources to develop rich audience insights to inform plan recommendations
Set up social and digital campaigns in‑platform where applicable
Build audience recommendations using syndicated tools, such as MRI‑Simmons
Evaluate vendor proposals and work with internal buying teams to facilitate media buys
Stay current on industry trends and content
Conduct and present pre‑ and post‑buy media analyses
Communicate with clients to facilitate development and execution of plans
Manage the trafficking of assets
Mentor and develop junior team members, and support supervisor with day‑to‑day tasks
Qualifications
This position requires 3‑5 years of prior media planning experience (Media Planner or Senior Media Planner level).
Proficiency in Word/Excel/PowerPoint/Keynote
Strong written and verbal communication skills
In‑platform experience within programmatic platforms required (Trade Desk, CM360, AmazonDSP, etc.)
In‑platform experience within platforms is a plus (Meta, TikTok, Snap, etc.)
Proficiency in media‑related planning tools (e.g., Comscore, Nielsen, IMS, etc.)
Proficiency in digital media buying software (e.g., Mediaocean/Prisma), analytics (Google Analytics), and trafficking (Google Campaign Manager)
Ability to think creatively on your feet and problem‑solve
Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family‑forming assistance, tuition reimbursement, and flexible time off. Compensation Range: $60,800.00 – $84,000.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/05/2026. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
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Overview The Senior Media Planner – Digital is a key player in the development and execution of media plans for a diverse portfolio of clients. The position places equal emphasis on creative solutions to media challenges and planning/executional rigor. As a full‑service agency, we prioritize diverse, unique experience, and above all creativity.
Responsibilities
Develop and execute creative media solutions based on client needs
Steward execution of plans, goals, and budgets
Understand client objectives, resources, and has a strong POV
Decisive and insightful in building a plan that ladders back to strategy
Fulfills role on team seamlessly, working and managing with urgency
Demonstrate initiative and ability to lead projects
Maintain effective communication, responding quickly and accurately
Strong ability to multi‑task and handle many projects at once
Consult industry research and resources to develop rich audience insights to inform plan recommendations
Set up social and digital campaigns in‑platform where applicable
Build audience recommendations using syndicated tools, such as MRI‑Simmons
Evaluate vendor proposals and work with internal buying teams to facilitate media buys
Stay current on industry trends and content
Conduct and present pre‑ and post‑buy media analyses
Communicate with clients to facilitate development and execution of plans
Manage the trafficking of assets
Mentor and develop junior team members, and support supervisor with day‑to‑day tasks
Qualifications
This position requires 3‑5 years of prior media planning experience (Media Planner or Senior Media Planner level).
Proficiency in Word/Excel/PowerPoint/Keynote
Strong written and verbal communication skills
In‑platform experience within programmatic platforms required (Trade Desk, CM360, AmazonDSP, etc.)
In‑platform experience within platforms is a plus (Meta, TikTok, Snap, etc.)
Proficiency in media‑related planning tools (e.g., Comscore, Nielsen, IMS, etc.)
Proficiency in digital media buying software (e.g., Mediaocean/Prisma), analytics (Google Analytics), and trafficking (Google Campaign Manager)
Ability to think creatively on your feet and problem‑solve
Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family‑forming assistance, tuition reimbursement, and flexible time off. Compensation Range: $60,800.00 – $84,000.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/05/2026. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
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