Social Media Manager

At Color Street and Innovative Cosmetic Concepts, we believe one brilliant idea can change everything. Our revolutionary, patented, real nail polish strips and ever-expanding line of premium beauty products empower beauty lovers around the globe and inspire our community of Independent Stylists to express themselves in full color.

We are seeking an experienced Social Media Manager to join our dynamic team and play a pivotal role in scaling our social community while increasing engagement and impressions. You will spearhead Color Street’s strategy and execution across owned social platforms with a primary focus on video content creation. This role would sit in our Totowa, NJ location and go to our Manhattan office 1-2x per week for photo shoots.

Responsibilities

Social Media Management

Work with the creative and marketing teams to develop and execute a comprehensive social media strategy across all platforms (Instagram, Facebook, TikTok, Twitter, Pinterest, etc.)

Create, curate, and manage all published content (images, video, written, and audio)

Plan and execute social media campaigns that align with marketing objectives and brand messaging

Analyze and report on social media performance using tools such as Google Analytics, Hootsuite, or similar

Manage community engagement: handle reactive escalations and proactive interactions

Coordinate with internal creative teams by submitting project request forms for asset needs

Collaborate with cross‑functional teams to craft messaging for social channels and posts when applicable

Present cross‑functionally for approvals to ensure social content aligns with brand standards

Track KPIs and report on industry activity through monthly reports

Stay informed on the latest social media trends

Content Creation

Create thumb‑stopping, engaging, fun, and informative video content that grows our following by building brand awareness and sales

Conceptualize, script, produce, and shoot short‑form video content for our social channels, primarily TikTok, Instagram Reels, Facebook, and YouTube

Submit briefs and provide feedback to internal creative for short‑form video content; assist with filming, capturing, and editing

Produce content including filming, modeling, and editing

Support cross‑functional team content needs for organic social support

Cover events and brand photoshoots by attending, capturing content, and editing footage

Qualifications

Bachelor’s degree or higher coupled with 2‑4 years of relevant experience in social media marketing

In‑depth knowledge of social media platforms including Instagram, TikTok, YouTube, X, Pinterest, and Facebook

Ability to work well in a fast‑paced environment with a flexible, positive, and solutions‑driven attitude

Understanding of photo and photo editing resources such as Photoshop and Lightroom

Demonstrated experience with video editing platforms such as CapCut, InShot, Canva, Adobe Premiere Pro, or other

Basic understanding of design resources such as Canva

Excellent writing, editing, and proofreading skills

Strong organizational, detail‑orientation, and project management skills

Ability to work independently and as part of a team

Strong problem‑solving and troubleshooting skills

Open to travel opportunities

Existing social content portfolio or digital body of work required

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