Social Media Manager

At Color Street and Innovative Cosmetic Concepts, we believe one brilliant idea can change everything. Our revolutionary, patented, real nail polish strips and ever-expanding line of premium beauty products empower beauty lovers around the globe and inspire our community of Independent Stylists to express themselves in full color. We are seeking an experienced Social Media Manager to join our dynamic team and play a pivotal role in scaling our social community while increasing engagement and impressions. You will spearhead Color Street’s strategy and execution across owned social platforms with a primary focus on video content creation. This role would sit in our Totowa, NJ location and go to our Manhattan office 1-2x per week for photo shoots. Responsibilities Social Media Management Work with the creative and marketing teams to develop and execute a comprehensive social media strategy across all platforms (Instagram, Facebook, TikTok, Twitter, Pinterest, etc.) Create, curate, and manage all published content (images, video, written, and audio) Plan and execute social media campaigns that align with marketing objectives and brand messaging Analyze and report on social media performance using tools such as Google Analytics, Hootsuite, or similar Manage community engagement: handle reactive escalations and proactive interactions Coordinate with internal creative teams by submitting project request forms for asset needs Collaborate with cross‑functional teams to craft messaging for social channels and posts when applicable Present cross‑functionally for approvals to ensure social content aligns with brand standards Track KPIs and report on industry activity through monthly reports Stay informed on the latest social media trends Content Creation Create thumb‑stopping, engaging, fun, and informative video content that grows our following by building brand awareness and sales Conceptualize, script, produce, and shoot short‑form video content for our social channels, primarily TikTok, Instagram Reels, Facebook, and YouTube Submit briefs and provide feedback to internal creative for short‑form video content; assist with filming, capturing, and editing Produce content including filming, modeling, and editing Support cross‑functional team content needs for organic social support Cover events and brand photoshoots by attending, capturing content, and editing footage Qualifications Bachelor’s degree or higher coupled with 2‑4 years of relevant experience in social media marketing In‑depth knowledge of social media platforms including Instagram, TikTok, YouTube, X, Pinterest, and Facebook Ability to work well in a fast‑paced environment with a flexible, positive, and solutions‑driven attitude Understanding of photo and photo editing resources such as Photoshop and Lightroom Demonstrated experience with video editing platforms such as CapCut, InShot, Canva, Adobe Premiere Pro, or other Basic understanding of design resources such as Canva Excellent writing, editing, and proofreading skills Strong organizational, detail‑orientation, and project management skills Ability to work independently and as part of a team Strong problem‑solving and troubleshooting skills Open to travel opportunities Existing social content portfolio or digital body of work required #J-18808-Ljbffr