Digitial Marketing Internship
Merchants Insurance Group, Buffalo, NY, United States
Buffalo, NY
Digital Marketing Internship Merchants Insurance Group, a leading Property and Casualty Insurer in the Northeast, is looking for a highly motivated Digital Marketing Intern interested in learning and applying their skills in a corporate capacity. You will be working directly with colleagues and will gain hands‑on experience in content strategy, social media, SEO, and analytics.
Merchants Insurance Group, rated A- (Excellent) with a stable outlook by the A.M. Best Company, is proud to be one of Buffalo Business First’s Best Places to Work in Western New York (2023‑2026), a Fast Track company (2019‑2025), and a Top Private Company (2019‑2025). Merchants was also granted the Ward’s 50® designation as a top‑performing property‑casualty insurance company for four consecutive years (2021‑2024) and has been granted the Ivans Spark Award for innovation (2024‑2025). In October 2024, Newsweek and Statista included Merchants Insurance Group on their first‑ever America’s Most Reliable Companies list, highlighting organizations that other companies can feel confident doing business with in 2025. Of 1,500 B2B companies evaluated, Merchants was one of only 300 companies to make the list.
Hybrid Work Schedule Merchants offers a Hybrid work schedule. The hybrid schedule requires two full days per week in the office, with the option to work the remaining days at home or in the office. This exciting benefit offers colleagues a flexible work schedule with the ability to remain connected with their Merchants team and colleagues.
Projects May Include
This internship will support Merchants Insurance Group’s digital marketing strategy and provide an opportunity to gain hands‑on experience in content strategy, social media, SEO, and analytics. Key activities include:
Supporting the development and coordination of digital content across web, blog, email, and social media channels
Researching, creating, curating, scheduling, and publishing relevant social media content, as well as engaging with other relevant profiles and content
Aligning social media strategy with the marketing department’s overall objectives, working closely with the Sr. Content Marketing Specialist to plan and create content calendars
Collaborate with internal subject matter experts as needed to translate complex topics into engaging marketing content to support company objectives
Conduct competitive research and monitor industry trends to inform content strategy. Monitor and identify emerging social media trends and best practices to determine how these can be integrated into Merchants’ digital strategy
Track and analyze digital and social performance metrics; share insights of successes and areas with improvement potential
One overarching project combining some or all of the above, spanning the entirety of the internship period, and concluding with a presentation to the Marketing Team and any other key stakeholders at the end of the summer
Qualifications & Skills
Current student or spring 2026 graduate of an undergraduate or graduate program in Communication(s), Marketing, Media Studies, Journalism, Business, or similar area of study with a minimum G.P.A. of 3.0.
Full‑time paid internship at $20.00 hourly starting June 2026 through August 2026 based on school schedule. A minimum of two months is required.
Strong written and verbal communication skills
Interest in content marketing, SEO, and digital strategy
Experience with graphic design platforms such as Canva or Adobe Express
Experience with Adobe Creative Cloud platforms such as Photoshop and Illustrator are a plus but not required
Familiarity with creating content for Facebook, LinkedIn, Instagram, and X
Experience with or willingness to learn WordPress, Hootsuite, and Google Analytics
Creative mindset with an understanding of targeting content
Ability to manage multiple projects and meet deadlines
Skilled in Microsoft Word, Excel and PowerPoint
Strong organizational skills and attention to detail
Feels excitement about telling brand stories
Can work both independently and as a team
Merchants Insurance Group Benefits
Welcoming and positive work environment
Flexible work arrangements
Hybrid work schedule. The hybrid work schedule will require two full days per week in the office, with the option to work the remaining days per month at home or in the office
Merchants Insurance Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. Merchants Insurance Group supports a safe workplace through pre‑employment background screenings.
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Digital Marketing Internship Merchants Insurance Group, a leading Property and Casualty Insurer in the Northeast, is looking for a highly motivated Digital Marketing Intern interested in learning and applying their skills in a corporate capacity. You will be working directly with colleagues and will gain hands‑on experience in content strategy, social media, SEO, and analytics.
Merchants Insurance Group, rated A- (Excellent) with a stable outlook by the A.M. Best Company, is proud to be one of Buffalo Business First’s Best Places to Work in Western New York (2023‑2026), a Fast Track company (2019‑2025), and a Top Private Company (2019‑2025). Merchants was also granted the Ward’s 50® designation as a top‑performing property‑casualty insurance company for four consecutive years (2021‑2024) and has been granted the Ivans Spark Award for innovation (2024‑2025). In October 2024, Newsweek and Statista included Merchants Insurance Group on their first‑ever America’s Most Reliable Companies list, highlighting organizations that other companies can feel confident doing business with in 2025. Of 1,500 B2B companies evaluated, Merchants was one of only 300 companies to make the list.
Hybrid Work Schedule Merchants offers a Hybrid work schedule. The hybrid schedule requires two full days per week in the office, with the option to work the remaining days at home or in the office. This exciting benefit offers colleagues a flexible work schedule with the ability to remain connected with their Merchants team and colleagues.
Projects May Include
This internship will support Merchants Insurance Group’s digital marketing strategy and provide an opportunity to gain hands‑on experience in content strategy, social media, SEO, and analytics. Key activities include:
Supporting the development and coordination of digital content across web, blog, email, and social media channels
Researching, creating, curating, scheduling, and publishing relevant social media content, as well as engaging with other relevant profiles and content
Aligning social media strategy with the marketing department’s overall objectives, working closely with the Sr. Content Marketing Specialist to plan and create content calendars
Collaborate with internal subject matter experts as needed to translate complex topics into engaging marketing content to support company objectives
Conduct competitive research and monitor industry trends to inform content strategy. Monitor and identify emerging social media trends and best practices to determine how these can be integrated into Merchants’ digital strategy
Track and analyze digital and social performance metrics; share insights of successes and areas with improvement potential
One overarching project combining some or all of the above, spanning the entirety of the internship period, and concluding with a presentation to the Marketing Team and any other key stakeholders at the end of the summer
Qualifications & Skills
Current student or spring 2026 graduate of an undergraduate or graduate program in Communication(s), Marketing, Media Studies, Journalism, Business, or similar area of study with a minimum G.P.A. of 3.0.
Full‑time paid internship at $20.00 hourly starting June 2026 through August 2026 based on school schedule. A minimum of two months is required.
Strong written and verbal communication skills
Interest in content marketing, SEO, and digital strategy
Experience with graphic design platforms such as Canva or Adobe Express
Experience with Adobe Creative Cloud platforms such as Photoshop and Illustrator are a plus but not required
Familiarity with creating content for Facebook, LinkedIn, Instagram, and X
Experience with or willingness to learn WordPress, Hootsuite, and Google Analytics
Creative mindset with an understanding of targeting content
Ability to manage multiple projects and meet deadlines
Skilled in Microsoft Word, Excel and PowerPoint
Strong organizational skills and attention to detail
Feels excitement about telling brand stories
Can work both independently and as a team
Merchants Insurance Group Benefits
Welcoming and positive work environment
Flexible work arrangements
Hybrid work schedule. The hybrid work schedule will require two full days per week in the office, with the option to work the remaining days per month at home or in the office
Merchants Insurance Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. Merchants Insurance Group supports a safe workplace through pre‑employment background screenings.
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