Strategy Collective is hiring: SEO Analyst in Houston

Job OverviewStrategy Collective is seeking a results-oriented and technically proficient SEO Analyst to lead organic growth initiatives for our multi-location consumer healthcare clients. This role is vital to our mission of transitioning healthcare marketing from a support function into a high-performance growth driver.The role is two-fold: first, you will act as the technical specialist responsible for the execution and quality assurance of local SEO and Generative Engine Optimization (GEO) strategies. Second, you will serve as a strategic experimenter, developing repeatable SEO programs and A/B testing roadmaps to ensure our clients maintain a competitive advantage in a rapidly evolving search landscape.The ideal candidate is passionate about the intersection of Organic Search and AI. You are a collaborative professional capable of interfacing with agency leadership and client C-suites while working cross-functionally with development, content, and analytics teams to deliver measurable conversion results.Key ResponsibilitiesSEO & GEO Strategy ImplementationManage Global/National SEO/GEO: Lead the implementation and quality assurance of SEO and Generative Engine Optimization processes to boost organic traffic and search visibility.Local Ecosystem Management: Maintain a deep understanding of client brand needs regarding Google Business Profiles (GBP), citations (Yext, Bright Local), and reputation management.On-Site & Content Optimization: Execute technical on-site SEO audits and quality-check geo-specific content strategies before deployment to ensure alignment with best practices.Link Building: Identify and execute local and GMB-specific link-building opportunities to improve domain authority and regional rankings.Experimentation & InnovationDevelop Repeatable Programs: Package global SEO and GEO services into scalable, repeatable programs that drive client growth.Drive SEO Roadmaps: Create and execute SEO/GEO experimentation roadmaps, including A/B testing, to identify and document high-impact strategies.Monitor Search Evolution: Proactively monitor Google algorithm updates and AI search trends to provide strategic recommendations that mitigate negative impacts and capitalize on new opportunities.Client Engagement & Performance AnalyticsData-Led Optimizations: Create performance report templates and translate SEO insights into actionable optimizations for client accounts.Stakeholder Communication: Serve as the Subject Matter Expert (SME) for SEO/GEO, presenting strategy, goals, and progress during client meetings and executive pitches.Competitive Analysis: Perform competitor audits and analyze SEO techniques used by rival organizations to inform client strategy.Cross-Functional Collaboration: Partner with social media, paid media, and web development teams to ensure organic search best practices are integrated across all digital touchpoints.What You Bring to the TableTechnical & SEO ExpertiseSearch Fundamentals: Strong background in technical on-site SEO, content strategy, and keyword research.Local SEO Mastery: Proven experience in managing Google Business Profiles and building citations via platforms like Yext or Bright Local.GEO Knowledge: Familiarity with the future of Organic Search, specifically Generative Engine Optimization and AI-driven search trends.Project Management: Ability to handle multiple complex projects simultaneously in a fast-paced, deadline-driven environment while delivering on time and within budget.Strategic & Communication SkillsAnalytical Mindset: Ability to transform raw SEO data into a clear narrative that demonstrates ROI to stakeholders.Collaborative Spirit: Experience working with cross-functional teams, including developers and account strategists, to resolve technical SEO errors.Professionalism: Adept at communicating performance status and pitching new concepts to C-level leadership and private-equity stakeholders.Why Join Us?At Strategy Collective, we build scalable marketing systems to help our private-equity-backed multi-location healthcare clients grow. As an SEO Analyst, you will play a pivotal role in shaping how organic search drives success in a rapidly evolving industry.Perks & Benefits:Competitive salaryUnlimited PTO (because we value work-life balance)Fully remote work environmentPaid parental leaveProfessional development budget for continued learning and certificationsCompany-supported medical insurance and 401k matching (for US-based employees)About Strategy CollectiveStrategy Collective is a marketing consultancy founded by professionals with 15+ years of experience leading marketing agency operations. We focus on helping private-equity-backed, multi-location healthcare organizations transition their marketing departments from a support function to a growth driver. We build scalable, repeatable marketing systems to support rapid growth and help our clients become standout organizations in their industries.
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