Retention Strategist
Common Thread Collective Global Accelerator Program, Floral Park, NY, United States
Retention Strategist
Our mission is to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price" We are seeking a driven and results-oriented Retention Strategist to join our team. The Retention Strategist at Common Thread Collective (CTC) plays a critical leadership role in guiding our clients toward sustainable and scalable growth. This position is all about owning ensuring revenue is delivered predictably for the business through retention marketing efforts using data-backed insights to build forecasts, shape strategic direction, and ensure consistent performance delivery. At CTC, your expertise is invaluable, covering the elements of CTC's strategic forecasting methods and the foundational principles of retention marketing. Your role isn't limited to email strategyyou're a key partner to our clients on Customer Retention. You proactively communicate the rationale behind our approach and connect the dots between forecasts and the emails/sms/direct mail etc that are sent out. That level of clarity builds confidence and deepens trust, ensuring our clients feel supported and understood every step of the way. You stand as a zealous advocate and representative of CTC's unique approach to retention and its accompanying tools. As a Retention Strategist, you lead with precision and vision, ensuring that every initiative meets the highest standards of execution and effectiveness. You thrive on challenges, take ownership of outcomes, and are committed to building, optimizing, and scaling high-performance marketing strategies. We embrace the mantra, "Everyday in Everyplay, Count on Me," meaning we take full responsibility, drive excellence, and always deliver results. This place isn't for everyone, but it might be for you if Our core values are the heart and soul of this incredible Company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business. To give ourselves our best shot at accomplishing Our mission, we organize all of our decisions??from recruiting, to hiring, to raises, to promotions, to how we spend our time and money??in the direction of three committed values. We recognize these values aren't for everyone. They're challenging. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant. Minimum Experience Requirement
At least 2 years of hands-on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization. A minimum of 2 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements. What Success Looks Like
You will merge the Retention, Growth and elements of finance to build a forecasted strategy to help the business achieve its goal. Achieve certification and confidence in our ideology by the end of training, enabling precise execution of the Prophit system to ensure top-quality results for clients. Consistently deliver high-accuracy performance of retention, far beyond the email/sms platform, referring to the Prophit system's Growth Map and Statlas. Lead and collaborate with your team to optimize productivity and maintain high-performance standards. Apply best practices in email and sms marketing to drive outstanding results, ensuring no one could achieve better outcomes in your role. Maintain client satisfaction levels above benchmark rates, aligning on forecasts to exceed client expectations. Adhere to rigorous quality standards in client feedback, forecasting, email production and execution. Meet all deadlines and retention requirements requirements, ensuring timely and on Target Performance. Contribute valuable ideas to team discussions and company-wide content, supporting growth and innovation. Management
Your supervisor would be Josh Tay, The Director of Retention. As a Retention Strategist, you'll report directly to Josh a leader known for challenging the norms of retention marketing and alignment with real business growth. Josh is known by his team, and all he's worked with before, as someone who will make you level up in your thinking. Every team member has walked away being a better retention strategist after working with Josh, that's his promise to you, no matter if you've worked with him for 1 month, 1 year or 5 years Working under Josh's guidance will push you to your limits in the best possible way. He models the value of "do whatever it takes to be the absolute best", and learning from him means you'll level up in knowledge, perspective and precision. Josh is committed to personally ensuring you reach your full potential as a Retention Strategist, supporting your journey every step of the way. Job Scope
Oversee the profitable growth of retention channels, including but not limited to email, sms, direct mail, popups and push notifications. Where required, you may work within subscription, membership, loyalty programs and more. Write briefs and ensure the rest of the team is able to execute on it Complete reports with a high degree of accuracy, checking against multiple data points Analyse metrics and KPIs to measure the effectiveness of retention efforts, providing insights and recommendations for improvements, with Statlas and the Growth Map as your guide. Collaborate with design, content and any other relevant teams to create compelling and engaging email content, ensuring brand consistency and messaging alignment. Ensure the timely delivery of relevant deliverables (emails, sms etc), which includes effective internal project management and management of clients and their teams. Stay updated with industry trends, new features, and best practices in retention marketing to continuously optimize performance. This is a client-facing role. So you must be able to consult clients and solve business problems, far beyond the email platform. Prioritize the development of relational equity with your team and clients to foster lasting relationships for the continued growth of CTC and our client businesses. What's In It For Me?
Salary Range First 30 days $1.5K (Part-time transition phase)
Give notice at your current job (if applicable) Participate in daily training for the first 15 days Shadow and support ongoing accounts during the next 15 days while preparing to take on your own clients
Days 3160 $3K (Full-time start)
Transition to full-time Begin managing your first 3 client accounts independently
Days 6190 $45K + performance bonuses
Continue growing your portfolio Earn bonuses based on hitting revenue targets Negotiate your term contract annually
This will depend on the amount of clients and the quality of work. Growth, Transparency, and Fairness in Career Development Progress is Clearly Defined
Depends primarily on your experience with the system & quality of execution against it. Following a well-defined path for the first 12 months and how exactly you can grow to be promoted to the next level.
Fairness and transparency are prioritized
Access a weekly performance dashboard to see exactly where you stand compared to team members on both objective and subjective metrics.
Pay transparency is upheld for all team members
With consistent contract terms and a clear roadmap for increasing earnings, ensuring everyone understands the path to greater compensation. We will also talk monthly about how you can progress
My Commitment to You:
You will work harder, learn more than ever before, and get recognized by the world for your expertise. You will gain a diverse skill set while actively contributing to the continuous development of new tools and improvements within our system. In doing so you will have an incredible opportunity for rapid career progression. We will continue to provide you mentorship through every step of your development in the role and promotion from it
Our mission is to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price" We are seeking a driven and results-oriented Retention Strategist to join our team. The Retention Strategist at Common Thread Collective (CTC) plays a critical leadership role in guiding our clients toward sustainable and scalable growth. This position is all about owning ensuring revenue is delivered predictably for the business through retention marketing efforts using data-backed insights to build forecasts, shape strategic direction, and ensure consistent performance delivery. At CTC, your expertise is invaluable, covering the elements of CTC's strategic forecasting methods and the foundational principles of retention marketing. Your role isn't limited to email strategyyou're a key partner to our clients on Customer Retention. You proactively communicate the rationale behind our approach and connect the dots between forecasts and the emails/sms/direct mail etc that are sent out. That level of clarity builds confidence and deepens trust, ensuring our clients feel supported and understood every step of the way. You stand as a zealous advocate and representative of CTC's unique approach to retention and its accompanying tools. As a Retention Strategist, you lead with precision and vision, ensuring that every initiative meets the highest standards of execution and effectiveness. You thrive on challenges, take ownership of outcomes, and are committed to building, optimizing, and scaling high-performance marketing strategies. We embrace the mantra, "Everyday in Everyplay, Count on Me," meaning we take full responsibility, drive excellence, and always deliver results. This place isn't for everyone, but it might be for you if Our core values are the heart and soul of this incredible Company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business. To give ourselves our best shot at accomplishing Our mission, we organize all of our decisions??from recruiting, to hiring, to raises, to promotions, to how we spend our time and money??in the direction of three committed values. We recognize these values aren't for everyone. They're challenging. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant. Minimum Experience Requirement
At least 2 years of hands-on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization. A minimum of 2 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements. What Success Looks Like
You will merge the Retention, Growth and elements of finance to build a forecasted strategy to help the business achieve its goal. Achieve certification and confidence in our ideology by the end of training, enabling precise execution of the Prophit system to ensure top-quality results for clients. Consistently deliver high-accuracy performance of retention, far beyond the email/sms platform, referring to the Prophit system's Growth Map and Statlas. Lead and collaborate with your team to optimize productivity and maintain high-performance standards. Apply best practices in email and sms marketing to drive outstanding results, ensuring no one could achieve better outcomes in your role. Maintain client satisfaction levels above benchmark rates, aligning on forecasts to exceed client expectations. Adhere to rigorous quality standards in client feedback, forecasting, email production and execution. Meet all deadlines and retention requirements requirements, ensuring timely and on Target Performance. Contribute valuable ideas to team discussions and company-wide content, supporting growth and innovation. Management
Your supervisor would be Josh Tay, The Director of Retention. As a Retention Strategist, you'll report directly to Josh a leader known for challenging the norms of retention marketing and alignment with real business growth. Josh is known by his team, and all he's worked with before, as someone who will make you level up in your thinking. Every team member has walked away being a better retention strategist after working with Josh, that's his promise to you, no matter if you've worked with him for 1 month, 1 year or 5 years Working under Josh's guidance will push you to your limits in the best possible way. He models the value of "do whatever it takes to be the absolute best", and learning from him means you'll level up in knowledge, perspective and precision. Josh is committed to personally ensuring you reach your full potential as a Retention Strategist, supporting your journey every step of the way. Job Scope
Oversee the profitable growth of retention channels, including but not limited to email, sms, direct mail, popups and push notifications. Where required, you may work within subscription, membership, loyalty programs and more. Write briefs and ensure the rest of the team is able to execute on it Complete reports with a high degree of accuracy, checking against multiple data points Analyse metrics and KPIs to measure the effectiveness of retention efforts, providing insights and recommendations for improvements, with Statlas and the Growth Map as your guide. Collaborate with design, content and any other relevant teams to create compelling and engaging email content, ensuring brand consistency and messaging alignment. Ensure the timely delivery of relevant deliverables (emails, sms etc), which includes effective internal project management and management of clients and their teams. Stay updated with industry trends, new features, and best practices in retention marketing to continuously optimize performance. This is a client-facing role. So you must be able to consult clients and solve business problems, far beyond the email platform. Prioritize the development of relational equity with your team and clients to foster lasting relationships for the continued growth of CTC and our client businesses. What's In It For Me?
Salary Range First 30 days $1.5K (Part-time transition phase)
Give notice at your current job (if applicable) Participate in daily training for the first 15 days Shadow and support ongoing accounts during the next 15 days while preparing to take on your own clients
Days 3160 $3K (Full-time start)
Transition to full-time Begin managing your first 3 client accounts independently
Days 6190 $45K + performance bonuses
Continue growing your portfolio Earn bonuses based on hitting revenue targets Negotiate your term contract annually
This will depend on the amount of clients and the quality of work. Growth, Transparency, and Fairness in Career Development Progress is Clearly Defined
Depends primarily on your experience with the system & quality of execution against it. Following a well-defined path for the first 12 months and how exactly you can grow to be promoted to the next level.
Fairness and transparency are prioritized
Access a weekly performance dashboard to see exactly where you stand compared to team members on both objective and subjective metrics.
Pay transparency is upheld for all team members
With consistent contract terms and a clear roadmap for increasing earnings, ensuring everyone understands the path to greater compensation. We will also talk monthly about how you can progress
My Commitment to You:
You will work harder, learn more than ever before, and get recognized by the world for your expertise. You will gain a diverse skill set while actively contributing to the continuous development of new tools and improvements within our system. In doing so you will have an incredible opportunity for rapid career progression. We will continue to provide you mentorship through every step of your development in the role and promotion from it