Marketing & Events Specialist
Sonatype Inc, Baltimore, MD, United States
Sonatype is the software supply chain security company. We provide the world’s best end-to-end software supply chain security solution, combining the only proactive protection against malicious open source, the only enterprise grade SBOM management and the leading open source dependency management platform. This empowers enterprises to create and maintain secure, quality, and innovative software at scale.
As founders of Nexus Repository and stewards of Maven Central, the world’s largest repository of Java open‑source software, we are software pioneers and our open source expertise is unmatched. We empower innovation with an unparalleled commitment to build faster, safer software and harness AI and data intelligence to mitigate risk, maximize efficiencies, and drive powerful software development.
More than 2,000 organizations, including 70% of the Fortune 100 and 15 million software developers, rely on Sonatype to optimize their software supply chains.
Sonatype is looking for a highly organized, creative, and detail‑oriented
Marketing & Events Specialist
to support the execution of high‑impact marketing programs and world‑class events. This role is ideal for someone who thrives in a fast‑paced environment and enjoys bringing campaigns and experiences to life, while also understanding how to measure success and optimize performance.
You’ll play a critical role in delivering memorable brand experiences, driving pipeline through events, and supporting cross‑channel marketing campaigns.
What You’ll Do: Event Execution & Management
Plan and execute Sonatype’s presence at regional events
Coordinate logistics including booth setup, vendors, shipping, swag, and on‑site execution
Support creative event experiences (games, activations, demos)
Manage timelines, budgets, and project plans for events
Partner with sales to ensure strong pre‑event outreach and post‑event follow‑up
Support post‑event follow‑up coordination to maximize pipeline conversion
Event Performance & Metrics
Track key event metrics such as:
Leads captured and meetings booked onsite
Conversion of leads to opportunities and pipeline
Assist in building post‑event recap reports with insights and recommendations
Work with marketing ops to ensure accurate lead tracking and campaign attribution in Salesforce
Identify opportunities to improve engagement, conversion rates, and overall event impact
Social Media & Event Promotion
Support pre‑event promotion through social media
Execute live event coverage (e.g., posting from the floor, highlighting booth activity, sharing key moments)
Draft and schedule posts across platforms such as LinkedIn and X (Twitter)
Capture and coordinate event content (photos, short videos, highlights) for real‑time and post‑event use
Track basic social performance metrics (engagement, impressions) tied to event campaigns
Operational Excellence
Maintain event documentation, run‑of‑show plans, and checklists
Manage vendor relationships and contracts
Ensure brand consistency across all marketing and event touchpoints
Track inventory and manage marketing assets and swag
What You Bring:
2+ years of experience in marketing, events, or field marketing
Experience supporting trade shows, conferences, or corporate events
Strong project management and organizational skillsAbility to manage multiple projects simultaneously with attention to detail
Excellent communication and collaboration skills
Willingness to travel (~20–30%)
Nice to Have:
Experience in B2B tech or cybersecurity
Familiarity with tools like Salesforce, HubSpot, or marketing automation platforms
Experience working closely with sales teams on event‑driven pipeline
Creative mindset with an eye for experiential marketing
Things that we are proud of
2025 AI Compliance Solution of the Year - AI Breakthrough Awards
2025 DEVIES Award to our SBOM Manager new product for its innovation and impact in developer technology
2024 Industry Leader in Forrester‑Wave for Software Composition Analysis (2024 Q4 report)
2023 Fast Company Best Places for Innovators
2023 Gartner's Magic Quadrant
2023 Software Report's Top 100 Software Companies
2023 BuiltIn Best Places to Work
2022 Frost & Sullivan Technology Innovation Leader Award
2022 PeerSpot Silver Peer Award in Software Composition Analysis
2022 Tech Ascension Best DevOps Security Solution Award
2022 NVCT Cyber Company of the Year
Company Wellness Week - We shut down company operations for a week to enable all employees to pursue personal growth and enjoy a much‑needed and deserved rest.
Paid Volunteer Time Off (VTO)
At Sonatype, we value diversity and inclusivity. We offer perks such as parental leave, diversity and inclusion working groups, and flexible working practices to allow our employees to show up as their whole selves. We are an equal‑opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you have a disability or special need that requires accommodation, please do not hesitate to let us know.
#J-18808-Ljbffr
As founders of Nexus Repository and stewards of Maven Central, the world’s largest repository of Java open‑source software, we are software pioneers and our open source expertise is unmatched. We empower innovation with an unparalleled commitment to build faster, safer software and harness AI and data intelligence to mitigate risk, maximize efficiencies, and drive powerful software development.
More than 2,000 organizations, including 70% of the Fortune 100 and 15 million software developers, rely on Sonatype to optimize their software supply chains.
Sonatype is looking for a highly organized, creative, and detail‑oriented
Marketing & Events Specialist
to support the execution of high‑impact marketing programs and world‑class events. This role is ideal for someone who thrives in a fast‑paced environment and enjoys bringing campaigns and experiences to life, while also understanding how to measure success and optimize performance.
You’ll play a critical role in delivering memorable brand experiences, driving pipeline through events, and supporting cross‑channel marketing campaigns.
What You’ll Do: Event Execution & Management
Plan and execute Sonatype’s presence at regional events
Coordinate logistics including booth setup, vendors, shipping, swag, and on‑site execution
Support creative event experiences (games, activations, demos)
Manage timelines, budgets, and project plans for events
Partner with sales to ensure strong pre‑event outreach and post‑event follow‑up
Support post‑event follow‑up coordination to maximize pipeline conversion
Event Performance & Metrics
Track key event metrics such as:
Leads captured and meetings booked onsite
Conversion of leads to opportunities and pipeline
Assist in building post‑event recap reports with insights and recommendations
Work with marketing ops to ensure accurate lead tracking and campaign attribution in Salesforce
Identify opportunities to improve engagement, conversion rates, and overall event impact
Social Media & Event Promotion
Support pre‑event promotion through social media
Execute live event coverage (e.g., posting from the floor, highlighting booth activity, sharing key moments)
Draft and schedule posts across platforms such as LinkedIn and X (Twitter)
Capture and coordinate event content (photos, short videos, highlights) for real‑time and post‑event use
Track basic social performance metrics (engagement, impressions) tied to event campaigns
Operational Excellence
Maintain event documentation, run‑of‑show plans, and checklists
Manage vendor relationships and contracts
Ensure brand consistency across all marketing and event touchpoints
Track inventory and manage marketing assets and swag
What You Bring:
2+ years of experience in marketing, events, or field marketing
Experience supporting trade shows, conferences, or corporate events
Strong project management and organizational skillsAbility to manage multiple projects simultaneously with attention to detail
Excellent communication and collaboration skills
Willingness to travel (~20–30%)
Nice to Have:
Experience in B2B tech or cybersecurity
Familiarity with tools like Salesforce, HubSpot, or marketing automation platforms
Experience working closely with sales teams on event‑driven pipeline
Creative mindset with an eye for experiential marketing
Things that we are proud of
2025 AI Compliance Solution of the Year - AI Breakthrough Awards
2025 DEVIES Award to our SBOM Manager new product for its innovation and impact in developer technology
2024 Industry Leader in Forrester‑Wave for Software Composition Analysis (2024 Q4 report)
2023 Fast Company Best Places for Innovators
2023 Gartner's Magic Quadrant
2023 Software Report's Top 100 Software Companies
2023 BuiltIn Best Places to Work
2022 Frost & Sullivan Technology Innovation Leader Award
2022 PeerSpot Silver Peer Award in Software Composition Analysis
2022 Tech Ascension Best DevOps Security Solution Award
2022 NVCT Cyber Company of the Year
Company Wellness Week - We shut down company operations for a week to enable all employees to pursue personal growth and enjoy a much‑needed and deserved rest.
Paid Volunteer Time Off (VTO)
At Sonatype, we value diversity and inclusivity. We offer perks such as parental leave, diversity and inclusion working groups, and flexible working practices to allow our employees to show up as their whole selves. We are an equal‑opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you have a disability or special need that requires accommodation, please do not hesitate to let us know.
#J-18808-Ljbffr