Logo
job logo

UX/UI Product Designer

Paradise Media Recruitment, Poland, NY, United States


Paradise Media

is a fast-growing performance marketing company behind some of the most successful affiliate and iGaming brands in the world. We run a global network of high-authority sites across casino, sports, and entertainment built on data, experimentation, and top-tier SEO.

We’re a private company with strong capital reserves and no outside investors, making us a stable, independent, and fast-moving place to grow your career. You’ll work directly with the CEO and leadership team, have a real voice in strategy, and see your ideas go live fast.

We’re scaling quickly to become one of the largest privately-owned companies in iGaming. A team where smart, driven people can have a massive impact and build something enduring.

About the role We’re looking for an AI-oriented

Product Designer

to join our product team and help optimize user experience, engagement, and conversion across a portfolio of high-traffic, SEO-driven websites.

This is

not a purely visual or marketing design role

. You’ll work closely with Product Managers, SEO, CRO, Content, and Engineering to design scalable UX systems, conversion-focused components, and AI-powered design workflows. You’ll also own the

graphics and visual generation processes

for the products you support, ensuring we can scale visual production efficiently using AI and automation.

You should be comfortable designing for

real production environments

, especially WordPress/Gutenberg, and thinking in terms of

patterns, systems, and reuse

, not one-off designs.

This role can be based in Malta (hybrid) or remote within other European countries.

Product UX & UI Design

Partner closely with Product Managers to design UX solutions that directly support engagement, CRO, and SEO goals.

Design and iterate on UI components, patterns, and layouts for:

Top lists & comparison tables

CTAs, navigation elements, and templates

Ensure designs are usable, accessible, and consistent across platforms and brands.

Translate product and CRO hypotheses into clear, testable design solutions.

Support CRO and experimentation initiatives by designing:

A/B test variants

Layout and CTA alternatives

Engagement-focused UX improvements

Work with Product, SEO, and BI teams to interpret user behavior data and inform design decisions.

Iterate designs based on experiment results and performance insights.

AI-Driven Design & Scaling

Use AI tools (e.g. Figma AI, Figma Make, Midjourney, DALL·E, Runway, internal tools) to:

Rapidly prototype UI and layout concepts

Generate visual assets and illustrations

Scale design output without sacrificing quality

Own and evolve AI-assisted design workflows, including prompt libraries, templates, and repeatable generation processes.

Actively explore new AI tools and techniques to improve speed, consistency, and scalability of design work.

Graphics & Visual Asset Ownership

Own the graphics and visual output for the products and sites you support.

Design and manage:

Illustrations, icons, feature visuals, and UI graphics

Generated images used in content and product modules

Build and maintain automated or semi-automated workflows for handling graphics requests from publishing and content teams.

Ensure all visuals align with brand guidelines, SEO requirements, and performance constraints (e.g. CWV, file sizes).

Design with a Gutenberg-first mindset, ensuring components work as:

Reusable blocks

Patterns

Layout templates

Collaborate with Product and Engineering to ensure designs are:

Technically feasible

Scalable across multiple sites

Easy for editorial teams to use

Contribute to documentation and usage guidelines for design patterns and components.

Requirements:

Proven experience (2–4+ years) as a UX/UI Designer working on product-led websites or platforms, ideally in SEO-competitive verticals (iGaming, Finance, Crypto, Media, Marketplaces)

UX problem solving

Conversion-focused design

Scalable UI systems and patterns

Experience designing for real production constraints, not just conceptual work.

AI & Technical Design Skills

Hands-on experience using AI tools for design and asset generation.

Comfortable designing and iterating quickly using AI-assisted workflows.

Strong working knowledge of:

Figma (components, variants, auto-layout)

Design systems and pattern libraries

Experience designing for WordPress / Gutenberg or similar block-based CMS environments is a strong plus.

Basic understanding of front-end constraints (HTML, CSS, responsive behavior).

Understanding of CRO principles and how design impacts:

Engagement

Conversion

SEO signals

Ability to design for experimentation and iterate based on performance data.

Soft Skills

Product-minded and outcome-focused.

Highly collaborative and comfortable working cross-functionally.

Organized and able to manage multiple design streams across different products.

Proactive, curious, and motivated to improve systems—not just individual screens.

Compensation:

Highly competitive salary package.

Work Environment & Ownership:

Real responsibility and minimal bureaucracy ensure true ownership.

#J-18808-Ljbffr