Lead Communications Coordinator
ATA International, Little Rock, AR, United States
Position Title: Lead Communications Coordinator
Work Area: Marketing
Reports To: Marketing Director
Positions Directly Supervised: Entry Level Communications Coordinator
II. POSITION’S GOAL:
To lead the planning, development, and execution of ATA's communication and social media strategies across all digital platforms, ensuring brand consistency, campaign success, and strategic alignment with organizational goals. This role also supports the Marketing Director by managing communications projects, proofreading copy, collaborating with design, and directly supporting licensee engagement efforts. III. KEY FUNCTIONS AND RESPONSIBILITIES:
DAILY:
Monitor and respond to social media messages and comments Track social media performance metrics to improve strategy Writing and editing copy Review and approve social media posts and captions created by entry level coordinator Monitor social media trends and ATA brand mentions Provide communication direction and support to the entry level coordinator Support and respond to licensee communications and urgent campaign needs Monitor and organize Marketing dept email. WEEKLY:
Create, schedule and publish social media posts, emails, & texts Brainstorm campaign concepts and communication strategies with Marketing and Design team Lead internal campaign status check-ins and follow-ups Audit communications strategies for improvements to present in weekly team meeting Attend team check-in meetings to review project statuses and priorities Research new social media trends Source community content to promote and share Ensure alignment with overall branding and messaging in all published content MONTHLY:
Analyze social media, email, and website analytics to measure campaign effectiveness Provide performance reports and recommendations to Marketing Director Coordinate with lead designer for any graphic assets needed for campaigns Check-in with licensees on podcast or campaign collaboration efforts QUARTERLY:
Review and refine communications strategy for upcoming campaigns or event pushes Plan out BBTM strategy Assist with development of the ATA Quarterly Newsletter Oversee major initiative planning such as Founder's Month, referral campaigns, or national events Present quarterly recap and recommendations for communications performance ANNUALLY:
Participate in planning and execution of annual marketing campaigns Evaluate long-term goals and adapt strategies to improve outreach and engagement AS NEEDED:
Writes speeches Writes press releases and company-wide announcements Creates graphics on Canva Supports broader marketing efforts and initiatives Provides marketing support at all ATA events Project manage special campaigns from ideation to execution Travel to ATA events for digital communication coverage and other duties as assigned Collaborate on video scripts and storyboarding for major campaigns Proofread internal communications, high-visibility social content, and media pieces Provide input on marketing team hiring and contractor onboarding NOTE:
This list does not encompass all your tasks and is a guideline for best practices and minimum standards for your position. This may be updated at a future time. IV. BIGGEST CHALLENGES FOR THIS POSITION:
Managing multiple concurrent campaigns and communications priorities Ensuring clarity and consistency of tone across all platforms and departments Navigating evolving trends and ensuring ATA remains the leader in martial arts communications Pivoting strategy based on asset availability, approval process, registration numbers, and last-minute needs Balancing daily execution while developing strategic initiatives V. STRATEGIC INTERNAL RELATIONS:
Marketing Director
– Informs of upcoming projects, sets expectations, and offers guidance (Daily) Lead Graphic Designer
– Collaborate on communication graphics & copy, strategy planning and brainstorming (As Needed) Entry Level Communications Coordinator
– Informs of upcoming projects, relay’s deadlines, proofreads, and brainstorms (Daily) Wed Designer
– Collaborate on promotions, campaigns, and content updates. ATA HQ Staff
– Supports internal communication and design needs VI. STRATEGIC EXTERNAL RELATIONS:
Brand Ambassador Mentor
– Informs of upcoming promotions needed and provides details, answers questions (Weekly) Brand Ambassadors
– Informative (As Needed) Licensees
– Information on promotions and campaigns (As Needed) VII. SOFT SKILLS:
Company’s Requirement: Commitment to company core values Company’s Requirement: Solution seeking/Critical Thinking Company’s Requirement: Communication Company’s Requirement: Collaboration and Teamwork Company’s Requirement: Forward-thinking Company’s Requirement: Attention to Detail Company’s Requirement: Time Management Company’s Requirement: Customer Service and Emotional Intelligence Company’s Requirement: Initiative and Proactive Company’s Requirement: Accountability Position’s Requirement: Calm under pressure and deadline-driven Position’s Requirement: Independent problem-solving Position’s Requirement: Detail-oriented editor and proofreader Position’s Requirement: Strong leadership and delegation skills Position’s Requirement: Good listener and collaborative planner Position’s Requirement: Creative VIII. HARD SKILLS:
Social Media Management-Advanced Content Creation (Canva/Adobe Suite/CapCut)-Intermediate Analytics & Reporting-Intermediate Microsoft Office (Word, Excel, PowerPoint)-Advanced Project Management Tools (Trello)-Intermediate Social Scheduling Tools (e.g., eclincher)-Intermediate Strong writing and editing-Advanced Campaign strategy development and execution-Intermediate Email & SMS campaign platforms-Intermediate EDUCATION & AREAS OF EXPERTISE:
Formal Education: Bachelor's degree in Communications, Marketing, Journalism, related field, or 3–5 years experience in a communications, PR, or campaign management role Complementary Studies: Writing, digital marketing, or media relations, certifications in email marketing or SMS strategy, Social media marketing. Internal Tests: Drafting a sample marketing post and strategy. Provide analytic report.
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To lead the planning, development, and execution of ATA's communication and social media strategies across all digital platforms, ensuring brand consistency, campaign success, and strategic alignment with organizational goals. This role also supports the Marketing Director by managing communications projects, proofreading copy, collaborating with design, and directly supporting licensee engagement efforts. III. KEY FUNCTIONS AND RESPONSIBILITIES:
DAILY:
Monitor and respond to social media messages and comments Track social media performance metrics to improve strategy Writing and editing copy Review and approve social media posts and captions created by entry level coordinator Monitor social media trends and ATA brand mentions Provide communication direction and support to the entry level coordinator Support and respond to licensee communications and urgent campaign needs Monitor and organize Marketing dept email. WEEKLY:
Create, schedule and publish social media posts, emails, & texts Brainstorm campaign concepts and communication strategies with Marketing and Design team Lead internal campaign status check-ins and follow-ups Audit communications strategies for improvements to present in weekly team meeting Attend team check-in meetings to review project statuses and priorities Research new social media trends Source community content to promote and share Ensure alignment with overall branding and messaging in all published content MONTHLY:
Analyze social media, email, and website analytics to measure campaign effectiveness Provide performance reports and recommendations to Marketing Director Coordinate with lead designer for any graphic assets needed for campaigns Check-in with licensees on podcast or campaign collaboration efforts QUARTERLY:
Review and refine communications strategy for upcoming campaigns or event pushes Plan out BBTM strategy Assist with development of the ATA Quarterly Newsletter Oversee major initiative planning such as Founder's Month, referral campaigns, or national events Present quarterly recap and recommendations for communications performance ANNUALLY:
Participate in planning and execution of annual marketing campaigns Evaluate long-term goals and adapt strategies to improve outreach and engagement AS NEEDED:
Writes speeches Writes press releases and company-wide announcements Creates graphics on Canva Supports broader marketing efforts and initiatives Provides marketing support at all ATA events Project manage special campaigns from ideation to execution Travel to ATA events for digital communication coverage and other duties as assigned Collaborate on video scripts and storyboarding for major campaigns Proofread internal communications, high-visibility social content, and media pieces Provide input on marketing team hiring and contractor onboarding NOTE:
This list does not encompass all your tasks and is a guideline for best practices and minimum standards for your position. This may be updated at a future time. IV. BIGGEST CHALLENGES FOR THIS POSITION:
Managing multiple concurrent campaigns and communications priorities Ensuring clarity and consistency of tone across all platforms and departments Navigating evolving trends and ensuring ATA remains the leader in martial arts communications Pivoting strategy based on asset availability, approval process, registration numbers, and last-minute needs Balancing daily execution while developing strategic initiatives V. STRATEGIC INTERNAL RELATIONS:
Marketing Director
– Informs of upcoming projects, sets expectations, and offers guidance (Daily) Lead Graphic Designer
– Collaborate on communication graphics & copy, strategy planning and brainstorming (As Needed) Entry Level Communications Coordinator
– Informs of upcoming projects, relay’s deadlines, proofreads, and brainstorms (Daily) Wed Designer
– Collaborate on promotions, campaigns, and content updates. ATA HQ Staff
– Supports internal communication and design needs VI. STRATEGIC EXTERNAL RELATIONS:
Brand Ambassador Mentor
– Informs of upcoming promotions needed and provides details, answers questions (Weekly) Brand Ambassadors
– Informative (As Needed) Licensees
– Information on promotions and campaigns (As Needed) VII. SOFT SKILLS:
Company’s Requirement: Commitment to company core values Company’s Requirement: Solution seeking/Critical Thinking Company’s Requirement: Communication Company’s Requirement: Collaboration and Teamwork Company’s Requirement: Forward-thinking Company’s Requirement: Attention to Detail Company’s Requirement: Time Management Company’s Requirement: Customer Service and Emotional Intelligence Company’s Requirement: Initiative and Proactive Company’s Requirement: Accountability Position’s Requirement: Calm under pressure and deadline-driven Position’s Requirement: Independent problem-solving Position’s Requirement: Detail-oriented editor and proofreader Position’s Requirement: Strong leadership and delegation skills Position’s Requirement: Good listener and collaborative planner Position’s Requirement: Creative VIII. HARD SKILLS:
Social Media Management-Advanced Content Creation (Canva/Adobe Suite/CapCut)-Intermediate Analytics & Reporting-Intermediate Microsoft Office (Word, Excel, PowerPoint)-Advanced Project Management Tools (Trello)-Intermediate Social Scheduling Tools (e.g., eclincher)-Intermediate Strong writing and editing-Advanced Campaign strategy development and execution-Intermediate Email & SMS campaign platforms-Intermediate EDUCATION & AREAS OF EXPERTISE:
Formal Education: Bachelor's degree in Communications, Marketing, Journalism, related field, or 3–5 years experience in a communications, PR, or campaign management role Complementary Studies: Writing, digital marketing, or media relations, certifications in email marketing or SMS strategy, Social media marketing. Internal Tests: Drafting a sample marketing post and strategy. Provide analytic report.
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