Marketing Product Specialist
AGCO, Duluth, GA, United States
Marketing Product Specialist
Location: Duluth, GA, US
Brand: Massey Ferguson
Workplace Type: Remote
Straightforward and Dependable – Massey Ferguson provides the best value for farmers worldwide, leveraging deep knowledge of land, machinery, and equipment. For 175 years, Massey Ferguson has earned farmers’ loyalty through innovation and partnership.
Senior Marketing Product Specialist is responsible for supporting profitable growth of Massey Ferguson North America’s tractor machinery business. The role focuses on leading corporate training, communicating product information and sales processes directly to field sales and dealer personnel, and producing both online and print training collateral (videos, photos, Product Information Guides, Product Marketing Bulletins, Competitive Comparisons, and Price Pages). Additional duties may include supporting corporate events, dealer events, product launches, shows, and field events.
Your Impact
Support marketing team goals through training, VIP events, new product introductions, and field activities.
Collaborate with marketing and field product specialists to design, develop, and deliver training programs.
Create, maintain, and manage a library of training materials.
Become a subject‑matter expert for assigned products by demonstrating high agronomic, economic, and product knowledge.
Manage internal loan and demo inventory and budget for Massey Ferguson tractors.
Conduct product benchmarking and communicate test results to field and dealer personnel.
Lead projects to develop innovative training aids that drive results.
Your Experience and Qualifications
Bachelor’s degree in agriculture, engineering, marketing, or business.
3–5+ years of experience in sales, marketing, or product development in the capital goods industry.
Proficiency with Microsoft Word, PowerPoint, Excel, PDF Expert, and other Office applications.
High mechanical proficiency.
Comfort speaking to and facilitating live audiences (intermediate level).
Proven record of initiative and accountability to achieve time, budget, and quality goals.
Benefits
Health care and wellness plans
Dental and vision plans
Flexible and virtual work options (where available)
401(k) savings plan with company match
Employee stock purchase plan (eligible employees may purchase AGCO stock at a discount)
Paid holidays and paid time off
Health savings and flexible spending plans
Reimbursement for continuing education
Life insurance and other supplemental insurance plans
Your Workplace You will work with your AGCO colleagues remotely from Duluth, GA. We value inclusion and recognize the innovation that a diverse workforce brings to our farmers. Through our recruitment efforts, we are committed to building a team that includes a variety of experiences, backgrounds, cultures, and perspectives.
Join Us Apply now to help bring agriculture into the future.
Nearest Major Market Atlanta
Job Segment Agricultural, Agronomy, Field Sales, Product Development, Product Marketing, Agriculture, Marketing, Research, Sales
About AGCO AGCO is a global leader in design, manufacture, and distribution of agricultural machinery and precision technology. AGCO delivers value to farmers and OEM customers through its differentiated brand portfolio, including leading brands like Fendt®, Massey Ferguson®, PTx, and Valtra®. AGCO’s full line of equipment, smart farming solutions, and services helps farmers sustainably feed our world.
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Brand: Massey Ferguson
Workplace Type: Remote
Straightforward and Dependable – Massey Ferguson provides the best value for farmers worldwide, leveraging deep knowledge of land, machinery, and equipment. For 175 years, Massey Ferguson has earned farmers’ loyalty through innovation and partnership.
Senior Marketing Product Specialist is responsible for supporting profitable growth of Massey Ferguson North America’s tractor machinery business. The role focuses on leading corporate training, communicating product information and sales processes directly to field sales and dealer personnel, and producing both online and print training collateral (videos, photos, Product Information Guides, Product Marketing Bulletins, Competitive Comparisons, and Price Pages). Additional duties may include supporting corporate events, dealer events, product launches, shows, and field events.
Your Impact
Support marketing team goals through training, VIP events, new product introductions, and field activities.
Collaborate with marketing and field product specialists to design, develop, and deliver training programs.
Create, maintain, and manage a library of training materials.
Become a subject‑matter expert for assigned products by demonstrating high agronomic, economic, and product knowledge.
Manage internal loan and demo inventory and budget for Massey Ferguson tractors.
Conduct product benchmarking and communicate test results to field and dealer personnel.
Lead projects to develop innovative training aids that drive results.
Your Experience and Qualifications
Bachelor’s degree in agriculture, engineering, marketing, or business.
3–5+ years of experience in sales, marketing, or product development in the capital goods industry.
Proficiency with Microsoft Word, PowerPoint, Excel, PDF Expert, and other Office applications.
High mechanical proficiency.
Comfort speaking to and facilitating live audiences (intermediate level).
Proven record of initiative and accountability to achieve time, budget, and quality goals.
Benefits
Health care and wellness plans
Dental and vision plans
Flexible and virtual work options (where available)
401(k) savings plan with company match
Employee stock purchase plan (eligible employees may purchase AGCO stock at a discount)
Paid holidays and paid time off
Health savings and flexible spending plans
Reimbursement for continuing education
Life insurance and other supplemental insurance plans
Your Workplace You will work with your AGCO colleagues remotely from Duluth, GA. We value inclusion and recognize the innovation that a diverse workforce brings to our farmers. Through our recruitment efforts, we are committed to building a team that includes a variety of experiences, backgrounds, cultures, and perspectives.
Join Us Apply now to help bring agriculture into the future.
Nearest Major Market Atlanta
Job Segment Agricultural, Agronomy, Field Sales, Product Development, Product Marketing, Agriculture, Marketing, Research, Sales
About AGCO AGCO is a global leader in design, manufacture, and distribution of agricultural machinery and precision technology. AGCO delivers value to farmers and OEM customers through its differentiated brand portfolio, including leading brands like Fendt®, Massey Ferguson®, PTx, and Valtra®. AGCO’s full line of equipment, smart farming solutions, and services helps farmers sustainably feed our world.
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