Product Marketing Manager
Abacus Business Computer, New York, NY, United States
Abacus Business Computer (abcPOS) is a New York City-based point-of-sale(POS) systems company that provides one-stop solutions from POS systems to merchant services to growth marketing. With over 30 years in the industry, abcPOS serves more than 6,000 customers and has 40,000 devices installed. The company's customer base ranges from restaurants to retailers, e-commerce to franchise to international groups.
Job Overview
We’re seeking a Product Marketing Manager to drive abcPOS growth in English and Chinese markets. You’ll lead go-to-market strategies, manage product launches, and create B2B marketing campaigns with measurable impact.
Key Responsibilities
Plan and execute go-to-market strategies for new products.
Align marketing efforts across product, sales, and marketing teams.
Conduct market and competitor research.
Develop sales materials (presentations, case studies, product sheets).
Manage and optimize paid campaigns (Google, LinkedIn, Baidu).
Analyze performance data to enhance results.
Manage bilingual social media and content channels.
Qualifications
Bachelor’s in Marketing, Communications, or related field (Master’s a plus).
Bilingual fluency in English and Chinese preferred but not required.
2+ years of product marketing experience.
Strong grasp of strategy, segmentation, and positioning.
Proficiency with Google Analytics, HubSpot, Salesforce, or similar tools.
Bonus: SaaS, POS, or payment solutions experience.
What We Offer
A fast-paced, innovative environment where your ideas matter.
Hands-on experience leading marketing campaigns and go-to-market strategies in international markets.
A collaborative team culture that encourages creativity and autonomy.
Competitive pay with a base salary and annual performance bonus.
Career growth opportunities with mentorship and leadership exposure.
Access to professional development resources, including certifications, conferences, and training.
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Job Overview
We’re seeking a Product Marketing Manager to drive abcPOS growth in English and Chinese markets. You’ll lead go-to-market strategies, manage product launches, and create B2B marketing campaigns with measurable impact.
Key Responsibilities
Plan and execute go-to-market strategies for new products.
Align marketing efforts across product, sales, and marketing teams.
Conduct market and competitor research.
Develop sales materials (presentations, case studies, product sheets).
Manage and optimize paid campaigns (Google, LinkedIn, Baidu).
Analyze performance data to enhance results.
Manage bilingual social media and content channels.
Qualifications
Bachelor’s in Marketing, Communications, or related field (Master’s a plus).
Bilingual fluency in English and Chinese preferred but not required.
2+ years of product marketing experience.
Strong grasp of strategy, segmentation, and positioning.
Proficiency with Google Analytics, HubSpot, Salesforce, or similar tools.
Bonus: SaaS, POS, or payment solutions experience.
What We Offer
A fast-paced, innovative environment where your ideas matter.
Hands-on experience leading marketing campaigns and go-to-market strategies in international markets.
A collaborative team culture that encourages creativity and autonomy.
Competitive pay with a base salary and annual performance bonus.
Career growth opportunities with mentorship and leadership exposure.
Access to professional development resources, including certifications, conferences, and training.
#J-18808-Ljbffr