Volunteer Paid Ads & Growth Marketing Specialist (Google, Meta, TikTok)

The LoopRoots Foundation is a nonprofit, tax‑exempt organization dedicated to supporting justice‑impacted families through transportation, therapy, and technology‑driven programs. Our mission is to remove the physical, financial, and emotional barriers that prevent families from maintaining meaningful connections with incarcerated loved ones, accessing mental health care, or navigating reentry. Founded in 2025, the LoopRoots Foundation operates nationally, with an initial focus on underserved communities in Maryland, Arizona, Pennsylvania, New Mexico, California, and Virginia. Our key initiatives include: LoopConnect – a ride credit sponsorship platform that provides free or subsidized rides to prison visitation facilities, allowing families to stay in contact during incarceration. LoopTalk – a HIPAA‑compliant virtual therapy program offering trauma‑informed mental health care to justice‑impacted individuals and caregivers, including children. LoopTroop Rideshare Partnership – we collaborate with the LoopTroop Rideshare platform to ensure families have access to safe, reliable, and culturally competent transportation services. The LoopRoots Foundation is committed to using community‑based, technology‑enabled tools to restore dignity, promote healing, and reduce generational harm. All of our programs are offered without discrimination to build a truly supportive ecosystem for families across the U.S. Organization LoopRoots Foundation Location Remote (U.S.) Commitment Volunteer role (20–25 hours per week), flexible schedule, potential to transition into a paid role as campaigns scale About LoopRoots Foundation LoopRoots Foundation is a nonprofit organization supporting justice‑impacted individuals and their families through transportation, housing, mental health services, legal support, and workforce development. Our programs include LoopHome, LoopTalk, LoopConnect, LoopLegal, and LoopHousing. Role Overview We are seeking a Volunteer Paid Ads & Growth Marketing Specialist to plan, launch, and manage digital advertising campaigns across platforms such as Google Ads, Facebook/Instagram (Meta), and TikTok. This role will focus on increasing awareness, driving traffic, and growing our waitlists and user base across programs. Key Responsibilities Set up and manage campaigns on Google Ads, Meta (Facebook/Instagram), and TikTok. Develop targeting strategies for different audiences (families, reentry support, community partners, etc.). Create and test ad campaigns to drive traffic and signups. Monitor performance and optimize campaigns based on results. Track key metrics (click‑through rate, conversions, cost per lead, etc.). Collaborate with the team on messaging, landing pages, and campaigns. Recommend improvements based on performance data. Preferred Qualifications Experience running paid ads (Google Ads, Meta Ads, TikTok Ads). Understanding of audience targeting and campaign optimization. Familiarity with analytics and performance tracking. Experience with nonprofit or social impact campaigns (a plus). Strong problem‑solving and analytical skills. What We’re Looking For Results‑driven mindset. Ability to test, learn, and optimize quickly. Comfortable working across multiple platforms. Strong attention to performance and data. What You’ll Gain Hands‑on experience managing multi‑channel ad campaigns. Opportunity to build and scale campaigns for a growing nonprofit. Direct collaboration with leadership and creative teams. Potential transition into a paid role as campaigns grow. How to Apply Please submit your resume along with a brief summary of your experience running ad campaigns or examples of campaigns you’ve worked on. Please confirm your availability for 20–25 hours per week in your application. #J-18808-Ljbffr