
Social Media Coordinator
Amway, Lansing, MI, United States
Amway is the world’s #1 direct selling company and one of the largest family-owned businesses globally. Since 1959, we’ve been empowering people with innovative solutions and over 450 premium products in nutrition, beauty, and home care. Sold exclusively through our network of independent distributors and our webshop, our products help millions live healthier, more vibrant lives. With a presence in over 100 countries and $7.2 billion in revenue in 2025, Amway continues to lead the way.
Our top brands? Nutrilite ™ – the world’s #1 brand of vitamins and supplements, ARTISTRY ™ – high-performance skincare and beauty, and eSpring ™ – cutting-edge water filtration systems.
Purpose of the role The Social Media Coordinator supports the day‑to‑day management of our corporate and brand social channels, including Facebook, Instagram, YouTube, and LinkedIn. This role helps prepare and schedule content, assists with community management, and contributes to basic reporting, all while following ESAN’s social media strategy and working under the guidance of the Manager. We’re looking for someone early in their career who is passionate, creative, and proactive in social media content. The role includes supporting content creation and the daily coordination and execution of posts across our channels, engaging with our audiences, and helping to foster a vibrant online community.
Primary Responsibilities Support the creation, execution and posting of content for ESAN social channels, including copywriting, scheduling, posting, and reporting.
Write Social Media copies and adapt messages to each platform.
Maintain the editorial calendar and help organize incoming content
Coordinate and validate with internal teams (Marketing, Events, Industry Relations, HR) on content needs.
Work with social media agencies on operational tasks, reporting and asset delivery.
Monitor and act on comments and messages, responding to routine interactions and escalating issues to Manager when needed.
Conduct regular performance tracking and prepare analytics report
Help ensure content accuracy, consistency, and timely delivery.
Stay updated on Social Media platform trends and formats.
Support social amplification for corporate or reputation initiatives as assigned.
Required Knowledge, Skills, Abilities and/or Related Experience 1–2 years of experience in social media management or digital communication (internship or entry‑level roles acceptable).
Advance understanding of social media platforms (Facebook, Instagram, YouTube, LinkedIn) and their main formats.
Ability to create copies, briefing and support basic visual content need with support of external providers
Good organizational skills and attention to detail for scheduling, planning, and quality checks.
Comfortable coordinating with internal teams and external agencies on operational tasks.
Ability to monitor social media interactions and elevate issues when needed.
Basic knowledge of social media metrics and ability to prepare simple reports.
Willingness to learn, follow guidelines, and work in a fast‑paced environment with deadlines.
Interest in staying updated on new social media trends and tools.
What you can expect from us: Competitive salary & great bonus potential
Recognition system
Additional day off for your Birthday
66% discount on Amway products
Cafeteria system (electronic lunch tickets)
Seasonal fruits twice a week
Free yearly tax service
Company events
Extra days off on Dec 24 and Dec 31
Attractive office location in the heart of Milan
Amway is based in Ada, Michigan, U.S.A., with global headquarters still located on the same property where the company was founded. Family-owned and guided by enduring values, we continue to be shaped by our Founders Fundamentals. Since 1959, our heart has remained the same: helping people realize their potential. Today, that mission spans six continents and more than 100 countries and territories.
Amway complies with the General Data Protection Regulation (GDPR) – the protection of personal data and digital privacy. Each of our affiliate locations have their own visa work permit and hiring and immigration policies, which may impact the ability to consider applicants who need authorization to work in a particular country.
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