Graphic Designer

Our retail client in Buffalo, NY, is seeking a Graphic Designer/Content Creator to join their team! This is an onsite/full-time/direct-hire position Salary range based on experience: $50k-$65k Summary The Graphic Designer/Content Creator will support the creative execution of marketing and sales materials across our client's B2B wholesale business and growing DTC channels. Working closely with the marketing team, this role will assist in designing trade marketing assets, retailer kits, and evergreen materials such as catalogs and price books, while also creating engaging, low-fi video content for social platforms like TikTok and Reels (60% graphic design, 40% video design). This is a hands-on, execution-focused role ideal for someone who enjoys both designing polished materials and creating fast, authentic content. The ideal candidate is detail-oriented, eager to learn, and excited to contribute to brand consistency across channels while building skills in both graphic design and short-form video. Design & Creative Support Assist in the execution of day-to-day graphic design needs across B2B and DTC Design trade marketing materials for print and digital publications Help execute one-off design requests for retailers as needed Video & Content Creation Shoot low-fi, authentic content on iPhone (product, styling, behind-the-scenes, merchandising) Edit short-form video for TikTok, Instagram Reels, and similar platforms Execute against content needs provided by the marketing team (this role is not responsible for content strategy) Assist in repurposing content across social, email, and digital channels Support the creation and updates of evergreen materials such as catalogs and price books Support the design, updating, and uploading of creative assets for retailer kits and sales tools Assist with visual materials that support retail promotions, launches, and trade initiatives Ensure accuracy and consistency across retailer-facing materials Brand & Owned Channels Learn and apply brand standards across all creative projects and touchpoints Support creative needs for owned channels and paid media Assist with basic digital design needs for email, website, and e-commerce assets Work closely with the marketing team to implement creative feedback Help organize and maintain design files, templates, and asset libraries Support efficient creative workflows by meeting deadlines and communicating project status Qualifications Bachelor's degree in Graphic Design, Visual Communications, or a related field (or equivalent experience) 1-3 years of graphic design and/or content creation experience (including internships or freelance work) Strong foundation in design principles, typography, layout, and visual hierarchy Proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop) Experience editing short-form video (Reels, TikTok, Shorts) Comfortable shooting and editing content on a smartphone Ability to follow established brand guidelines and apply feedback effectively Strong attention to detail and organizational skills Ability to manage multiple projects and meet deadlines in a fast-paced environment Clear communication skills and a collaborative, team-oriented mindset Interest in branding, retail, or ecommerce; jewelry or fashion experience a plus, but not required Applicants must be authorized to work in the U.S. We are an equal-opportunity employer. We do not discriminate in hiring or employment against any individual based on race, color, gender, national origin, ancestry, religion, physical or mental disability, age, veteran status, sexual orientation, gender identity or expression, marital status, pregnancy, citizenship, or any other factor protected by anti-discrimination laws. #J-18808-Ljbffr