Account Based Marketing Coordinator

For over 25 years, Global Relay has set the standard in enterprise information archiving with industry-leading cloud archiving, surveillance, eDiscovery, and analytics solutions. We securely capture and preserve the communications data of the world’s most highly regulated firms, giving them greater visibility and control over their information and ensuring compliance with stringent regulations. Though we offer competitive compensation and benefits and all the other perks one would expect from an established company, we are not your typical technology company. Global Relay is a career‑building company. A place for big ideas. New challenges. Groundbreaking innovation. It’s a place where you can genuinely make an impact – and be recognized for it. We believe great businesses thrive on diversity, inclusion, and the contributions of all employees. To that end, we recruit candidates from different backgrounds and foster a work environment that encourages employees to collaborate and learn from each other, completely free of barriers. Your role: We are seeking a detail-oriented and proactive Account-Based Marketing (ABM) Coordinator to join our Digital Marketing & Demand Generation team. In this role, you will support the development and execution of targeted ABM strategies designed to engage key accounts and drive pipeline growth. You will collaborate closely with Sales, Marketing, and Creative teams to deliver personalized campaigns, analyze performance data, and help optimize marketing initiatives across multiple channels. Your responsibilities: Campaign Execution & Coordination Support the planning and execution of ABM campaigns across digital channels Coordinate with internal teams (Digital, Content, Design, Brand, Product Marketing) to develop targeted assets and messaging Assist in the delivery of personalized marketing programs for key accounts Data Analysis & Insights Monitor and analyze campaign performance, providing actionable insights and recommendations Track engagement metrics and contribute to ongoing optimization efforts Build reports and presentations to communicate results to stakeholders Research & Strategy Support Conduct account and industry research to inform ABM strategies Help identify target accounts and key decision‑makers Support the development of 1:1, 1: few, and 1: many ABM initiatives Partner with Sales teams to align marketing efforts with account strategies Coordinate meetings, prepare materials, and capture notes from discovery sessions Support ongoing communication and feedback loops between Sales and Marketing Content & Quality Assurance Assist in proofreading and quality‑checking marketing materials Ensure all deliverables align with brand guidelines and campaign objectives Utilize marketing technologies such as CRM, analytics, and ABM platforms to support campaigns Continuously build knowledge of ABM best practices and emerging tools About you: Bachelor’s degree in business analytics, marketing, or other quantitative discipline Strong analytical skills with attention to detail Excellent written and verbal communication skills Highly organized with the ability to manage multiple priorities Collaborative mindset with a proactive, team-oriented approach Ability to translate complex data into clear, actionable insights Proficiency in Microsoft Office, particularly Excel and PowerPoint Experience or familiarity with tools such as Salesforce, Demandbase, ZoomInfo, WordPress, Wrike, or similar platforms (preferred) Exposure to B2B marketing, demand generation, or account-based marketing strategies (preferred) What you'll gain: Hands‑on experience in a high-impact, growth-focused marketing function Exposure to cross-functional collaboration with Sales and Marketing leaders Opportunities for professional development and skill-building in ABM and digital marketing Classification & Compliance Review: Primary duties are administrative and operational, focused on scheduling, coordination, communication, logistics, and execution—not on setting company policy or exercising independent authority over business decisions While the role requires judgment and prioritization, it does not meet the Administrative Exemption standard, as it does not involve independent decision-making on matters of significance that affect business operations at a policy or strategic level The role does not supervise employees, manage a department, or have authority over hiring, firing, or disciplinary decisions Deliverables support executive effectiveness but do not constitute exempt-level strategic or discretionary authority Compensation: Global Relay advertises the pay range for this role in compliance with applicable pay transparency laws. Individual pay rates are determined by evaluating factors such as expertise, skills, education, and professional background. The range below reflects the expected annual base salary, which is only one element of our comprehensive total rewards package designed to reflect our company pay philosophy, culture and values. We aim to foster an inspiring work environment and support employees' work-life rhythms. We provide a comprehensive health benefits program, including extended health coverage and short-term / long-term disability insurance. Employees receive annual allotted vacation days, which increase based on tenure. Other benefits include paid sick days, maternity/parental leave enhanced program, commuter benefits, corporate bonuses, and a 401(k)-retirement plan with company contribution matching. Base salary range $55,000 - $70,000 USD What you can expect: At Global Relay, there’s no ceiling to what you can achieve. It’s the land of opportunity for the energetic, the intelligent, the driven. You’ll receive the mentoring, coaching, and support you need to reach your career goals. You’ll be part of a culture that breeds creativity and rewards perseverance and hard work. And you’ll be working alongside smart, talented individuals from diverse backgrounds, with complementary knowledge and skills. Global Relay is an equal-opportunity employer committed to diversity, equity, and inclusion. We seek to ensure reasonable adjustments, accommodations, and personal time are tailored to meet the unique needs of every individual. To learn more about our business, culture, and community involvement, visit www.globalrelay.com. GDPR Notice Upon submission of your application, the personal data contained in your application will be collected by Global Relay Communications Inc. (“Global Relay” or “Controller”), whose headquarters are located at 220 Cambie Street, 2 nd Floor, Vancouver, BC, Canada, V6B 2M9. Global Relay can be contacted at (604) 484-6630. Global Relay’s data protection officer is Laurence Lafond, who can be contacted at privacy@globalrelay.net . Your personal data will be processed for the purposes of managing Global Relay’s recruitment related activities. This includes organizing and conducting interviews, assessing your suitability for the role, organizing and conducting tests (as applicable) and evaluating the results of such tests, and other processing activities that Global Relay deems necessary in the recruitment and hiring process. This processing is permitted under Article 6(1)(f) of Regulation (EU) 2016/679 (GDPR) and Article 6(1)(f) of UK General Data Protection Regulation for the purpose of Global Relay’s legitimate interests, which include growing the business and recruiting and hiring personnel best suited for roles at Global Relay. Further information on our legitimate interests may be available upon request. If you are applying for a role in the UK and Global Relay processes personal data relating to criminal offences or convictions under Article 10 of GDPR and UK GDPR, Global Relay will do so on the condition of “consent” as permitted under Section 29 of Schedule 1 of the Data Protection Act, 2018 (c.12). Global Relay may utilize automated decision and profiling tools, such as Predictive Index, to assist in determining whether a candidate is suitable for a particular role. Failure by an applicant to provide personal data required by Global Relay for the recruitment and hiring process may result in the applicant being removed from consideration for the role. Global Relay is headquartered in Canada. Accordingly, upon submission, your personal data will be transferred to Canada, which is considered by the European Commission to provide adequate protection for the collection of personal data from EU data subjects. Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf, and may be shared with other third party service providers to the extent necessary for the assessment of candidates, to conduct tests for applicants or perform other due diligence necessary in the recruitment process (including, for example, credit checks or criminal offence checks). Where personal data is transferred to counties that are not considered to provide adequate protection by the European Commission (e.g. the United States), the transfer of your personal data to third parties in those countries will be transferred under additional safeguards permitted under GDPR, such as Standard Contractual Clauses. If you are rejected from a role your personal data will be retained by Global Relay, by default, for 365 days from the completion of your submission for a particular role. Under the GDPR, you have the right to data portability, to request access to your personal data, to request that your personal data be rectified or erased, to request that processing of your personal data be restricted, and the right to object to processing. You also have the right lodge a complaint with an EU supervisory authority. To the extent that you have questions or concerns about your personal data, please reach out to privacy@globalrelay.net . #J-18808-Ljbffr