Tag Management & Digital Analytics Specialist (Web)
Soni Resources, Mountain View, CA, United States
Our client, a leading organization in the digital space, is looking for a skilled
Digital Web Analyst
to join their team on a contract basis. This individual will be key in leveraging web data to enhance user experience, improve marketing efforts, and support data-driven business decisions. If you're proficient in Google Analytics 4, Semrush, and Tableau, and have a passion for turning complex data into strategic insight, we want to hear from you.
Key Responsibilities Manage the setup, customization, and maintenance of GA4 across digital properties Implement and monitor tracking strategies, including goals, events, and conversions aligned with business priorities Translate user behavior and traffic data into actionable recommendations Evaluate digital marketing campaigns and customer journeys, tying web metrics to broader business outcomes Develop and deliver insightful dashboards and reports using Tableau and other tools Collaborate with UX/UI and marketing teams to optimize user flows and site performance Identify trends in user engagement and funnel performance to support growth strategies Stay current on analytics trends, GA4 updates, and best practices in digital measurement
Ideal Candidate Profile
5+ years of experience in digital analytics, with deep knowledge of Google Analytics 4, Google Tag Manager, and related tools Skilled in using Semrush for SEO and competitive analysis Proficient in creating compelling, interactive reports using Tableau and Excel Experience working with SQL and integrating analytics data with CRM platforms like Salesforce Bachelor's degree in a relevant field or equivalent professional experience
Compensation:
$25 - $30/Hour Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.
#SONITN
Digital Web Analyst
to join their team on a contract basis. This individual will be key in leveraging web data to enhance user experience, improve marketing efforts, and support data-driven business decisions. If you're proficient in Google Analytics 4, Semrush, and Tableau, and have a passion for turning complex data into strategic insight, we want to hear from you.
Key Responsibilities Manage the setup, customization, and maintenance of GA4 across digital properties Implement and monitor tracking strategies, including goals, events, and conversions aligned with business priorities Translate user behavior and traffic data into actionable recommendations Evaluate digital marketing campaigns and customer journeys, tying web metrics to broader business outcomes Develop and deliver insightful dashboards and reports using Tableau and other tools Collaborate with UX/UI and marketing teams to optimize user flows and site performance Identify trends in user engagement and funnel performance to support growth strategies Stay current on analytics trends, GA4 updates, and best practices in digital measurement
Ideal Candidate Profile
5+ years of experience in digital analytics, with deep knowledge of Google Analytics 4, Google Tag Manager, and related tools Skilled in using Semrush for SEO and competitive analysis Proficient in creating compelling, interactive reports using Tableau and Excel Experience working with SQL and integrating analytics data with CRM platforms like Salesforce Bachelor's degree in a relevant field or equivalent professional experience
Compensation:
$25 - $30/Hour Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.
#SONITN