SupportFinity™ is hiring: Director, North America Influencer Marketing - Fenty i

Kendo Brands, Inc. | Posted Feb 27 Full-time ABOUT KENDO Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora. Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for: “Can Do” Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone’s voice is heard. We listen with humility and act with courage. Storytelling: We tell authentic stories like no, one else. It’s our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands. Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength. Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have. The salary range for this position is $164,000 - $205,000 per year. Offered salary is dependent upon experience and San Francisco location. Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions. The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab. SUMMARY The Director, North America (NA) Influencer Marketing will develop, oversee and integrate Fenty’s influencer programs across the Fenty Beauty brands - Fenty Beauty, Fenty Skin, Fenty Hair and Fenty Fragrance - taking a full funnel approach with influencers to drive brand equity, connection, and conversion with our consumers. The director will build meaningful and lasting relationships across affiliates, influencers, beauty editors, and VIP talent. You will lead innovation in our approach to influencers, working closely with our global communication and local marketing teams to ensure influencer plans are integrated with the North America strategy- an experienced, enthusiastic and results focused leader that has confidence to define, build, and present strategies and solutions to C-suite executives, with a deep understanding of our client, social platforms, and algorithms with a deep understanding of how to partner with influencers + creators to strategically build brands across diverse demographics and generate user advocacy on a global scale. RESPONSIBILITIES Drive the strategy and execution of NA Influencer Strategy across paid and earned to increase brand ranking, share of voice, and sales. Define and lead Fenty Beauty’s NA influencer marketing plan, communicate strategy and localized playbooks Partner closely with cross functional stakeholders to ensure influencers are integrated into our 360 marketing plans being highly collaborative while build relationships and trust Partner with NA General Manager to understand NA investment strategy/priorities Partner with Brand Management and education team to understand product messaging, leveraging insight to inform influencer/comms strategy Partner with retail marketing teams to understand key launch, promotion and selling periods Work closely with NA ecommerce team to develop and execute best in class social commerce plans Partner closely with Global Communications team to gain updates surrounding Global comms strategy & ideate relevant ways to execute in NA region Execute influencer and product seeding campaigns in accordance with agreed upon strategy Work with global comms on primary and secondary KPI's for all campaigns/executions Deploy learnings to internal (NA leadership, product marketing, education, eComm, retailer account management leads, trade marketing, etc.) and external (global partners) stakeholders Leverage learnings to influence go forward strategic plans across all pillars of influencer marketing Strategically identify talent and influencers for campaigns that improve ROI and achieve campaign KPIs Manage department budgets and ensure all department spend is aligned with team forecasts Manage and negotiate celebrity/ambassador contract negotiations and execution Measure effectiveness by understanding, applying, and championing analytic tools to evaluate against set KPIs, ensuring our content strategies are successful and resonate with our audience. Lead with a ‘test and learn’ approach to new tools and formats across the social platforms. Share takeaways, backed by data, across the business Build and maintain strong relationships with agencies and networks; identify trends and new opportunities looking ahead to marketplace news and changes Coach and train the team on influencer selection, negotiations, delinquency, and engagement Drive creative ideas for influencers amongst the team – engaging with the team to execute creative and innovative ideas of how we work with Influencers REQUIREMENTS 10+ years’ experience in Marketing, PR, or Sales with a minimum of 4 years working directly in Influencer Marketing Passionate about the beauty industry, building relationships and connecting with people Demonstrable influencer marketing experience and relationships with agency or talent Have a strong understanding of pop culture and upcoming/ongoing trends, able to keep teams informed about industry changes Critical thinking & problem-solving; able to define a vision and set up the right structures and processes to execute success Highly collaborative and team-orientated persona with demonstrable relationship management skills – able to inspire and champion influencer marketing programs internally Proactive with a start-up mind-set and able to excel in a fast-paced environment Analytical approach and strong eye for business – comfortable interpreting and working with performance data Experience leading and managing a team Strong understanding of contract negotiations and global governance strategies Excellent written/verbal communications and negotiation skills A deep understanding of the social media and influencer landscape through competitive research and industry expertise Excellent time management and crisis management skills Knowledgeable of trending in culture and beauty landscape Innovative with a keen creative eye Benefits Medical insurance Vision insurance Dental insurance 401(k) Paid maternity leave Paid paternity leave Commuter benefits #J-18808-Ljbffr In Summary: The Director, North America (NA) Influencer Marketing will develop, oversee and integrate and integrate Fenty’s influencer programs across the Fenty Beauty brands . The salary range for this position is $164,000 - $205,000 per year . En Español: Kendo Brands, Inc. se ha convertido en el centro de creatividad y desarrollo de productos de belleza para los canales globales Sephora y minoristas selectivos fuera de Sephore. A través del desarrollo original, las colaboraciones y adquisiciones la estabilidad de marcas Kendo siempre será creativa, inspiradora e innovadora. Una relación dinámica de velocidad, experiencia y conocimiento del mercado, el equipo Kendo continúa redefiniendo la industria de la belleza a través de grandes productos, gran historial, asociaciones al por menor y directas con los consumidores. Esto demuestra todo lo que hacemos y escuchamos: Podemos trabajar juntos: podemos construir un motor de inspiración e innovación. El cambio es constante, y la agilidad es nuestra fortaleza. La excelencia del producto: ponemos a los consumidores en primer lugar: elevamos constantemente el listón para crear productos de la más alta calidad que todos tienen que tener. El rango salarial para este puesto es de $164,000 - $205,000 por año. Los salarios ofrecidos dependen de la experiencia y la ubicación de San Francisco. Las ofertas Total Rewards también incluyen un bono anual y un paquete completo de beneficios incluyendo: seguro médico, dental y visión, programa flexible tiempo libre pagado, licencia parental, descuento / concesiones de empleados, plan de jubilación con contribuciones de influencers, viernes de verano, oportunidad de trabajar desde cualquier parte durante dos semanas durante el año calendario y la semana de bienestar / cierre de puestos aplicables. El director construirá relaciones significativas y duraderas entre afiliados, influencers, editores de belleza y talentos VIP. Dirigirá la innovación en nuestro enfoque a los influenciadores, trabajando estrechamente con nuestros equipos de comunicación global y marketing local para garantizar que los planes de influencia se integren con la estrategia de América del Norte - un líder experimentado, entusiasta y centrado en resultados que tenga confianza en definir, construir y presentar estrategias y soluciones a los ejecutivos de C-suite, con una profunda comprensión de nuestros clientes, plataformas sociales y algoritmos con un profundo entendimiento de cómo mejorar con los influyentes + creadores para construir estratégicamente marcas a través de diversas demografías y generar apoyo al usuario a escala mundial. RESPONSIBILITIES Aprender las mejores perspectivas sobre la implementación y ejecución de la Estrategia de Marketing Influencer por parte de las partes interesadas para aumentar el posicionamiento de marca, cerrar cuentas y obtener conocimientos básicos. Lidera con un enfoque de test and learn a las nuevas herramientas y formatos en todas las plataformas sociales. Share takeaways, respaldado por datos, en todo el negocio Construir y mantener relaciones sólidas con agencias y redes; identificar tendencias y nuevas oportunidades mirando hacia adelante a las noticias del mercado y los cambios Entrenar y capacitar al equipo sobre la selección de influencers, negociaciones, delincuencia y compromiso Conducir ideas creativas para influenciadores entre el equipo involucrarse con el equipo para ejecutar ideas criativas e innovadoras de cómo trabajamos con Influencers REQUIREMENTS 10+ años experiencia en marketing, relaciones públicas o ventas con un mínimo de 4 años trabajando directamente en Marketing Influencer Pasión acerca de la industria de la belleza, construcción de relaciones y conexión con personas Demonstrable experiencia de influencer marketing y relaciones con la agencia o talento Tener una fuerte comprensión de la cultura pop y las próximas/concurrentes tendencias exitosas, capaz de mantener a los equipos informados acerca de los cambios críticos de pensamiento rápido & gestión de problemas Protección Petiendo conocimientos expertos y habilidades profesionales establecidos para gestionar y ejecutir sistemas de seguros y procesos médicos Con un entorno de comunicación de alta calidad e integrando un buen entendimiento de negocios / Desarrollado