Product Marketing Consultant
Sun Life, Portland, ME, United States
Sun Life U.S. is one of the largest providers of employee and government benefits, helping approximately 50 million Americans access the care and coverage they need. Through employers, industry partners and government programs, Sun Life U.S. offers a portfolio of benefits and services, including dental, vision, disability, absence management, life, supplemental health, medical stop-loss insurance, and healthcare navigation. We have more than 6,400 employees and associates in our partner dental practices and operate nationwide.
Visit our website to discover how Sun Life is making life brighter for our customers, partners and communities.
Job Description Sun Life embraces a hybrid work model that balances in-office collaboration with the flexibility of virtual work. Internal candidates are not required to relocate near an office.
The opportunity Go beyond execution-bring creativity to collateral and campaign content, contribute original ideas, and shape how we communicate with clients. Develop sought-after skills in marketing automation and project management while growing from operational excellence to strategic influence across marketing operations.
The Sun Life Health and Risk Solutions business is experiencing dynamic growth across Risk Products and Health Capabilities-and our Product Marketing team is at the heart of this expansion. As we scale our marketing efforts to support new products, campaigns, and client experiences, we need someone who can bring our marketing strategy to life.
This role is the operational backbone that enables our marketing team to deliver compelling, compliant, and high-impact content across multiple channels. You will ensure our marketing machine runs smoothly—from campaign launches to content governance—while working at the intersection of marketing, product, creative, compliance, and distribution teams. You'll leverage AI tools and marketing technologies to accelerate content creation, streamline workflows and improve marketing effectiveness.
How you will contribute Multi-Channel Campaign Management
Deliver integrated digital campaigns across email, web, and paid/owned channels1ead copy, template builds, deployment, and workflow configuration.
Run engagement programs including social content calendars/scheduling and end-to-end webinar execution (logistics, speaker enablement, and post-event nurture).
Ensure brand-ready distribution with tracking, asset management, and consistency across campaign and thought-leadership touchpoints.
Content Enablement & Governance
Orchestrate content workflows from intake through approvals and publishing for broker, client, and member audiences.
Own content libraries, keep assets current, searchable, accessible, and compliant through version control and archival practices.
Lead governance and reviews in partnership with Creative, Compliance, Marketing leadership, and Product including monthly expiration audits.
Marketing Analytics & Performance Optimization
Turn performance data into action, track campaign, content, and platform metrics to surface insights and optimization opportunities.
Maintain operational rigor in Wrike, manage workflows, dashboards, and project structures for visibility, prioritization, and on-time delivery.
Provide reporting and trend analysis that supports continuous improvement and planning across marketing operations.
What you will bring with you
Ability to work with a diverse range of people
Bachelor's degree in Business, Marketing, Communications, or related field preferred
1-3 years of experience in marketing, communications, digital operations, or a related role
Experience in insurance, health services, or regulated industries preferred
Familiarity with project management tools (Wrike preferred), marketing automation platforms (e.g., Marketo), and content management systems preferred
Strong organizational skills with ability to manage multiple operational projects simultaneously
High attention to detail and quality standards
Effective communication and collaboration skills
Data analysis and interpretation - ability to translate metrics into actionable insights
Digital content development - writing and editing for email, web, and marketing materials
Ability to adapt to shifting priorities and evolving marketing needs
Experience or strong interest in marketing platforms, campaign execution, and operational workflows
Self-starter mindset, eager to learn and contribute across marketing operations
Salary $65,900-$98,900
At our company, we are committed to pay transparency and equity. The salary range for this role is competitive nationwide, and we strive to ensure that compensation is fair and equitable. Your actual base salary will be determined based on your unique skills, qualifications, experience, education, and geographic location. In addition to your base salary, this position is eligible for a discretionary annual incentive award based on your individual performance as well as the overall performance of the business. We are dedicated to creating a work environment where everyone is rewarded for their contributions.
Life is brighter when you work at Sun Life At Sun Life, we prioritize your well-being with comprehensive benefits, including generous vacation and sick time, market-leading paid family, parental and adoption leave, medical coverage, company paid life and AD&D insurance, disability programs and a partially paid sabbatical program. Plan for your future with our 401(k) employer match, stock purchase options and an employer-funded retirement account. Enjoy a flexible, inclusive and collaborative work environment that supports career growth. We're proud to be recognized in our communities as a top employer. Proudly Great Place to Work Certified in Canada and the U.S., we've also been recognized as a "Top 10" employer by the Boston Globe's "Top Places to Work" for two years in a row. Visit our website to learn more about our benefits and recognition within our communities.
We will make reasonable accommodation to the known physical or mental limitation of otherwise-qualified individuals with disabilities or special disabled veterans, unless the accommodation would impose an undue hardship on the operation of our business. Please email thebrightside@sunlife.com to request an accommodation.
For applicants residing in California, please read our employee California Privacy Policy and Notice.
We do not require or administer lie detector tests as a condition of employment or continued employment.
Sun Life will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including applicable fair chance ordinances.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Job Category Marketing
Posting End Date 12/04/2026
#J-18808-Ljbffr
Visit our website to discover how Sun Life is making life brighter for our customers, partners and communities.
Job Description Sun Life embraces a hybrid work model that balances in-office collaboration with the flexibility of virtual work. Internal candidates are not required to relocate near an office.
The opportunity Go beyond execution-bring creativity to collateral and campaign content, contribute original ideas, and shape how we communicate with clients. Develop sought-after skills in marketing automation and project management while growing from operational excellence to strategic influence across marketing operations.
The Sun Life Health and Risk Solutions business is experiencing dynamic growth across Risk Products and Health Capabilities-and our Product Marketing team is at the heart of this expansion. As we scale our marketing efforts to support new products, campaigns, and client experiences, we need someone who can bring our marketing strategy to life.
This role is the operational backbone that enables our marketing team to deliver compelling, compliant, and high-impact content across multiple channels. You will ensure our marketing machine runs smoothly—from campaign launches to content governance—while working at the intersection of marketing, product, creative, compliance, and distribution teams. You'll leverage AI tools and marketing technologies to accelerate content creation, streamline workflows and improve marketing effectiveness.
How you will contribute Multi-Channel Campaign Management
Deliver integrated digital campaigns across email, web, and paid/owned channels1ead copy, template builds, deployment, and workflow configuration.
Run engagement programs including social content calendars/scheduling and end-to-end webinar execution (logistics, speaker enablement, and post-event nurture).
Ensure brand-ready distribution with tracking, asset management, and consistency across campaign and thought-leadership touchpoints.
Content Enablement & Governance
Orchestrate content workflows from intake through approvals and publishing for broker, client, and member audiences.
Own content libraries, keep assets current, searchable, accessible, and compliant through version control and archival practices.
Lead governance and reviews in partnership with Creative, Compliance, Marketing leadership, and Product including monthly expiration audits.
Marketing Analytics & Performance Optimization
Turn performance data into action, track campaign, content, and platform metrics to surface insights and optimization opportunities.
Maintain operational rigor in Wrike, manage workflows, dashboards, and project structures for visibility, prioritization, and on-time delivery.
Provide reporting and trend analysis that supports continuous improvement and planning across marketing operations.
What you will bring with you
Ability to work with a diverse range of people
Bachelor's degree in Business, Marketing, Communications, or related field preferred
1-3 years of experience in marketing, communications, digital operations, or a related role
Experience in insurance, health services, or regulated industries preferred
Familiarity with project management tools (Wrike preferred), marketing automation platforms (e.g., Marketo), and content management systems preferred
Strong organizational skills with ability to manage multiple operational projects simultaneously
High attention to detail and quality standards
Effective communication and collaboration skills
Data analysis and interpretation - ability to translate metrics into actionable insights
Digital content development - writing and editing for email, web, and marketing materials
Ability to adapt to shifting priorities and evolving marketing needs
Experience or strong interest in marketing platforms, campaign execution, and operational workflows
Self-starter mindset, eager to learn and contribute across marketing operations
Salary $65,900-$98,900
At our company, we are committed to pay transparency and equity. The salary range for this role is competitive nationwide, and we strive to ensure that compensation is fair and equitable. Your actual base salary will be determined based on your unique skills, qualifications, experience, education, and geographic location. In addition to your base salary, this position is eligible for a discretionary annual incentive award based on your individual performance as well as the overall performance of the business. We are dedicated to creating a work environment where everyone is rewarded for their contributions.
Life is brighter when you work at Sun Life At Sun Life, we prioritize your well-being with comprehensive benefits, including generous vacation and sick time, market-leading paid family, parental and adoption leave, medical coverage, company paid life and AD&D insurance, disability programs and a partially paid sabbatical program. Plan for your future with our 401(k) employer match, stock purchase options and an employer-funded retirement account. Enjoy a flexible, inclusive and collaborative work environment that supports career growth. We're proud to be recognized in our communities as a top employer. Proudly Great Place to Work Certified in Canada and the U.S., we've also been recognized as a "Top 10" employer by the Boston Globe's "Top Places to Work" for two years in a row. Visit our website to learn more about our benefits and recognition within our communities.
We will make reasonable accommodation to the known physical or mental limitation of otherwise-qualified individuals with disabilities or special disabled veterans, unless the accommodation would impose an undue hardship on the operation of our business. Please email thebrightside@sunlife.com to request an accommodation.
For applicants residing in California, please read our employee California Privacy Policy and Notice.
We do not require or administer lie detector tests as a condition of employment or continued employment.
Sun Life will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including applicable fair chance ordinances.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Job Category Marketing
Posting End Date 12/04/2026
#J-18808-Ljbffr