Creative Director
The People Brand, Nampa, ID, United States
Creative Director
Job Summary:
We're seeking a dynamic, hands-on Creative Director to define and drive the brand's visual identity and storytelling across all touchpoints. This role will be pivotal in shaping how our products, values, and culture are expressed to the world, ensuring creative consistency while pushing boundaries to inspire our growing global community.
The ideal candidate is both a strategic thinker and an executional powerhouse, capable of translating brand vision into compelling creative campaigns and experiences. You will lead a talented creative team and work closely with leadership to bring our message to life across digital, physical, and experiential channels. This role requires a deep understanding of consumer behavior, especially within the fitness and lifestyle space, and a passion for crafting visually stunning and emotionally resonant content. Your leadership will guide the creative direction of product launches, advertising, content, and brand storytelling that authentically connect with our core audience.
About Us:
We make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look‑a‑likes.
We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more.
With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building.
Our Core Values:
Grow or Die
Customer Obsession
Extreme Ownership
Nothing is Given // Everything is Earned
Be Humble
1% Better Everyday
Live with Integrity
Sacrifice
Key Responsibilities:
Translate Brand Vision into Execution
Take high-level brand direction and turn it into
clear creative output
Ensure all assets align with tone, identity, and standards
Maintain consistency across:
Paid ads
PDPs (Amazon + Shopify)
Email/SMS
Social content
Product launches
Lead Creative Production Across Channels
Oversee development of all creative assets from concept → execution
Direct photoshoots, video production, and design output
Ensure creative is optimized for each channel while staying cohesive
Drive Campaign Execution
Bring campaign ideas to life across all formats and channels
Ensure campaigns feel
integrated, not fragmented
Adapt campaign concepts into:
Ads
PDPs
Email
Social
Improve Creative Performance
Partner with Ecommerce and Growth teams to improve:
CTR (ad creative)
CVR (PDP experience)
AOV (visual merchandising, bundling)
Iterate on creative based on performance data
Lead & Elevate the Creative Team
Manage designers, photographers, videographers, and editors
Provide clear direction, feedback, and quality control
Raise the bar on concept strength and execution
Build Creative Systems & Workflow
Implement structured:
Creative briefs
Review processes
Approval workflows
Improve speed, clarity, and output quality
Maintain a High Creative Standard
Own the quality of everything that goes out
Push for stronger ideas, not just more content
Kill weak creative early and elevate strong concepts
Qualifications:
6–12+ years of experience in creative roles (design, art direction, content, or brand)
2–5+ years leading and managing creative teams
Proven track record executing high-quality, on-brand creative at scale
Strong portfolio demonstrating:
Campaign-level thinking (not just individual assets)
Work across multiple channels (ads, ecommerce, social, email)
Experience working in ecommerce or consumer brands (DTC required, Amazon a strong plus)
Deep understanding of:
Paid media creative (hooks, angles, iteration)
PDP design and conversion principles
Visual storytelling across formats
Ability to take high-level direction and translate it into clear, executable creative
Experience running or contributing to:
Photoshoots
Video production
Product launches
Strong project management and organizational skills
Comfortable working in a fast-paced, high-growth environment
Benefits/Perks:
Competitive Pay
Company paid holidays
Paid Time Off (PTO)
on-site gym!
Newly renovated HQ!
401(k) with up to a 4% employer match
Life Flight Program, Voluntary
Employee Assistance Program
50% Employee Discount
100% Employer Paid: Medical, Dental and Vision
100% Employer Paid: Short-term and Long-term disability - life insurance for both employee and spouse/dependents
Health Savings Account (HSA) employee option
$130,000 - $150,000 a year
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Job Summary:
We're seeking a dynamic, hands-on Creative Director to define and drive the brand's visual identity and storytelling across all touchpoints. This role will be pivotal in shaping how our products, values, and culture are expressed to the world, ensuring creative consistency while pushing boundaries to inspire our growing global community.
The ideal candidate is both a strategic thinker and an executional powerhouse, capable of translating brand vision into compelling creative campaigns and experiences. You will lead a talented creative team and work closely with leadership to bring our message to life across digital, physical, and experiential channels. This role requires a deep understanding of consumer behavior, especially within the fitness and lifestyle space, and a passion for crafting visually stunning and emotionally resonant content. Your leadership will guide the creative direction of product launches, advertising, content, and brand storytelling that authentically connect with our core audience.
About Us:
We make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look‑a‑likes.
We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more.
With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building.
Our Core Values:
Grow or Die
Customer Obsession
Extreme Ownership
Nothing is Given // Everything is Earned
Be Humble
1% Better Everyday
Live with Integrity
Sacrifice
Key Responsibilities:
Translate Brand Vision into Execution
Take high-level brand direction and turn it into
clear creative output
Ensure all assets align with tone, identity, and standards
Maintain consistency across:
Paid ads
PDPs (Amazon + Shopify)
Email/SMS
Social content
Product launches
Lead Creative Production Across Channels
Oversee development of all creative assets from concept → execution
Direct photoshoots, video production, and design output
Ensure creative is optimized for each channel while staying cohesive
Drive Campaign Execution
Bring campaign ideas to life across all formats and channels
Ensure campaigns feel
integrated, not fragmented
Adapt campaign concepts into:
Ads
PDPs
Social
Improve Creative Performance
Partner with Ecommerce and Growth teams to improve:
CTR (ad creative)
CVR (PDP experience)
AOV (visual merchandising, bundling)
Iterate on creative based on performance data
Lead & Elevate the Creative Team
Manage designers, photographers, videographers, and editors
Provide clear direction, feedback, and quality control
Raise the bar on concept strength and execution
Build Creative Systems & Workflow
Implement structured:
Creative briefs
Review processes
Approval workflows
Improve speed, clarity, and output quality
Maintain a High Creative Standard
Own the quality of everything that goes out
Push for stronger ideas, not just more content
Kill weak creative early and elevate strong concepts
Qualifications:
6–12+ years of experience in creative roles (design, art direction, content, or brand)
2–5+ years leading and managing creative teams
Proven track record executing high-quality, on-brand creative at scale
Strong portfolio demonstrating:
Campaign-level thinking (not just individual assets)
Work across multiple channels (ads, ecommerce, social, email)
Experience working in ecommerce or consumer brands (DTC required, Amazon a strong plus)
Deep understanding of:
Paid media creative (hooks, angles, iteration)
PDP design and conversion principles
Visual storytelling across formats
Ability to take high-level direction and translate it into clear, executable creative
Experience running or contributing to:
Photoshoots
Video production
Product launches
Strong project management and organizational skills
Comfortable working in a fast-paced, high-growth environment
Benefits/Perks:
Competitive Pay
Company paid holidays
Paid Time Off (PTO)
on-site gym!
Newly renovated HQ!
401(k) with up to a 4% employer match
Life Flight Program, Voluntary
Employee Assistance Program
50% Employee Discount
100% Employer Paid: Medical, Dental and Vision
100% Employer Paid: Short-term and Long-term disability - life insurance for both employee and spouse/dependents
Health Savings Account (HSA) employee option
$130,000 - $150,000 a year
#J-18808-Ljbffr