Brand & Content Manager
Honest Abe Roofing Corporate, Terre Haute, IN, United States
About Honest Abe Roofing
Honest Abe Roofing is one of the fastest-growing roofing companies in the country, with locations expanding coast to coast. We are building a modern, premium home services brand and are looking for someone who can help elevate how that brand shows up across every channel.
Position Summary Honest Abe Roofing is seeking a highly organized, creative, and growth-minded
Brand & Content Manager
to lead content execution and support brand communication across the company.
This role will oversee social media, content planning, brand consistency, and communication efforts across multiple markets. The right candidate will be able to think strategically while also handling day-to-day execution. This is not just a posting role. This person will help us create better content, maintain brand standards, and support broader marketing efforts including social, email, blogs, public relations, and franchise communications.
Key Responsibilities
Manage and execute the company’s social media presence across platforms including Facebook, Instagram, and Google Business Profiles
Build and maintain monthly and weekly content calendars
Coordinate with internal team members and outside partners on graphics, video, and campaign assets
Turn field content, project photos, testimonials, and company updates into branded marketing content
Help maintain brand consistency across all locations and channels
Support franchise locations with content direction, communication, and brand standards
Assist with email marketing campaigns, blog content, and written communication projects
Support public relations opportunities, announcements, and brand storytelling efforts
Monitor engagement, comments, messages, and general community activity across platforms
Track performance and provide simple, useful reporting on content and channel performance
Identify content opportunities tied to hiring, promotions, storm response, seasonal campaigns, and company growth
Help improve internal content systems, organization, and communication workflows
Qualifications
2 to 5+ years of experience in social media, content marketing, communications, or brand management
Strong writing and communication skills
Experience managing business social media accounts, not just personal accounts
Strong organizational skills and the ability to manage multiple projects at once
Understanding of content that performs across short-form video, social media, and digital platforms
Ability to work fast, stay organized, and maintain attention to detail
Comfortable working in a growing company where priorities can move quickly
Preferred Qualifications
Experience in home services, construction, franchising, or multi-location businesses
Experience with email marketing, blog writing, or public relations supportFamiliarity with tools such as Birdeye, Buffer, Canva, CapCut, Adobe Creative Suite, or similar platforms
Understanding of branding, creative direction, and content planning
Experience coordinating with graphic designers, videographers, photographers, or outside marketing vendors
Basic understanding of paid media and how content supports advertising performance
What Success Looks Like
More consistent and professional brand presence across all channels
Better organized content planning and execution
Stronger support for franchise locations and local marketing efforts
Improved communication and coordination across content, design, and video
Content that is more strategic, more on-brand, and more useful to the business
Compensation & Benefits
Competitive salary based on experience
Opportunity for advancement as the company continues to grow
Benefits package based on company offerings
Work Environment
Full-time role
Based in-office or hybrid depending on company needs
Some travel may be required for content capture, meetings, or location support
Why Join Honest Abe Roofing This is an opportunity to help shape the voice, content, and brand presence of a growing national company. We are looking for someone who wants to do more than just schedule posts. We want someone who wants to help build something.
#J-18808-Ljbffr
Position Summary Honest Abe Roofing is seeking a highly organized, creative, and growth-minded
Brand & Content Manager
to lead content execution and support brand communication across the company.
This role will oversee social media, content planning, brand consistency, and communication efforts across multiple markets. The right candidate will be able to think strategically while also handling day-to-day execution. This is not just a posting role. This person will help us create better content, maintain brand standards, and support broader marketing efforts including social, email, blogs, public relations, and franchise communications.
Key Responsibilities
Manage and execute the company’s social media presence across platforms including Facebook, Instagram, and Google Business Profiles
Build and maintain monthly and weekly content calendars
Coordinate with internal team members and outside partners on graphics, video, and campaign assets
Turn field content, project photos, testimonials, and company updates into branded marketing content
Help maintain brand consistency across all locations and channels
Support franchise locations with content direction, communication, and brand standards
Assist with email marketing campaigns, blog content, and written communication projects
Support public relations opportunities, announcements, and brand storytelling efforts
Monitor engagement, comments, messages, and general community activity across platforms
Track performance and provide simple, useful reporting on content and channel performance
Identify content opportunities tied to hiring, promotions, storm response, seasonal campaigns, and company growth
Help improve internal content systems, organization, and communication workflows
Qualifications
2 to 5+ years of experience in social media, content marketing, communications, or brand management
Strong writing and communication skills
Experience managing business social media accounts, not just personal accounts
Strong organizational skills and the ability to manage multiple projects at once
Understanding of content that performs across short-form video, social media, and digital platforms
Ability to work fast, stay organized, and maintain attention to detail
Comfortable working in a growing company where priorities can move quickly
Preferred Qualifications
Experience in home services, construction, franchising, or multi-location businesses
Experience with email marketing, blog writing, or public relations supportFamiliarity with tools such as Birdeye, Buffer, Canva, CapCut, Adobe Creative Suite, or similar platforms
Understanding of branding, creative direction, and content planning
Experience coordinating with graphic designers, videographers, photographers, or outside marketing vendors
Basic understanding of paid media and how content supports advertising performance
What Success Looks Like
More consistent and professional brand presence across all channels
Better organized content planning and execution
Stronger support for franchise locations and local marketing efforts
Improved communication and coordination across content, design, and video
Content that is more strategic, more on-brand, and more useful to the business
Compensation & Benefits
Competitive salary based on experience
Opportunity for advancement as the company continues to grow
Benefits package based on company offerings
Work Environment
Full-time role
Based in-office or hybrid depending on company needs
Some travel may be required for content capture, meetings, or location support
Why Join Honest Abe Roofing This is an opportunity to help shape the voice, content, and brand presence of a growing national company. We are looking for someone who wants to do more than just schedule posts. We want someone who wants to help build something.
#J-18808-Ljbffr