PartTime Legal Marketing Assistant
KEW Legal, Florida, NY, United States
KEW Legal | Sunny Isles Beach, Florida This is a key role responsible for supporting the Firm’s Marketing Department with the creative execution, coordination, and performance tracking of the firm’s marketing initiatives. The Legal Marketing Assistant will contribute both creative content development and data-driven analysis to ensure marketing efforts are engaging, effective, and aligned with the firm’s strategic goals. This role works closely with attorneys, internal team members, referral sources, and outside vendors. The ideal candidate is creative, detail-oriented, analytical, and organized, with the ability to balance content creation with metrics, deadlines, and reporting.
Responsibilities
Support the execution of the firm’s marketing plan across digital, print, and live initiatives
Create and coordinate
original marketing content , including:
Social media posts, captions, reels, stories, and short‑form videos
Promotional graphics and visuals (in coordination with brand guidelines)
Website, blog, webinar, and newsletter content support
Manage firm systems for distributing communications to prospective, current, and former clients, vendors, and referral sources
Coordinate and support speaking engagements, webinars, social events, and firm‑hosted initiatives
Serve as “back‑of‑the‑room” support at speaking engagements and live events
Operate post‑representation marketing systems to nurture past client relationships and drive repeat matters and referrals
Coordinate live events, seminars, open houses, and client or referral appreciation receptions, including planning, logistics, and follow‑up
Coordinate with copywriters on monthly mailed and digital newsletters and ensure timely distribution
Maintain marketing calendars and coordinate daily and weekly check‑ins to ensure deadlines are met
Execute and coordinate the firm’s online presence, including:
Social media platforms (Facebook, LinkedIn, Instagram, TikTok)
YouTube channel content support
Website updates and directory listings
Edit, rewrite, and develop marketing and communications content, ensuring a polished, professional tone and compliance with Associated Press style guidelines
Proof and quality‑check marketing materials to ensure accuracy, consistency, and brand alignment
Coordinate with vendors, agencies, photographers, videographers, and designers as needed
Identify and track speaking, publishing, podcast, and media opportunities for the firm
Creative & Content Development
Develop engaging, on‑brand content that reflects the firm’s voice, professionalism, and white‑glove service
Assist with basic photo and video editing for social and digital platforms
Support campaign concepts, content themes, and creative brainstorming
Ensure consistent branding across all marketing channels
Analytics & Performance Tracking
Track and report on marketing metrics and analytics, including social media engagement, email performance, website traffic, lead sources, and event attendance
Maintain organized reports and dashboards within CRM and marketing platforms
Analyze performance trends to help refine content, campaigns, and outreach strategies
Ensure accurate data entry and reporting across marketing systems
Qualifications
Proven experience as a Marketing Assistant or similar role
Bachelor’s degree in marketing, business, communications, or related field preferred
Strong proficiency in Microsoft Word, Excel, PowerPoint, email marketing platforms, CRMs, and marketing tools
Demonstrated ability to work with analytics, numbers, and performance metrics
Experience creating content for social media and digital platforms
Experience with Adobe Creative Suite, Canva, and/or Photoshop is required
Experience managing social media platforms (Facebook, LinkedIn, Instagram); YouTube required
Experience with WordPress or similar content management systems preferred
Strong attention to detail, organization, and time management skills
Ability to multitask and thrive in a fast‑paced environment
Strong interpersonal and customer service skills
Ability to work independently and collaboratively
Spanish fluency is a plus
Compensation $20 – $25 hourly based on experience
#J-18808-Ljbffr
Responsibilities
Support the execution of the firm’s marketing plan across digital, print, and live initiatives
Create and coordinate
original marketing content , including:
Social media posts, captions, reels, stories, and short‑form videos
Promotional graphics and visuals (in coordination with brand guidelines)
Website, blog, webinar, and newsletter content support
Manage firm systems for distributing communications to prospective, current, and former clients, vendors, and referral sources
Coordinate and support speaking engagements, webinars, social events, and firm‑hosted initiatives
Serve as “back‑of‑the‑room” support at speaking engagements and live events
Operate post‑representation marketing systems to nurture past client relationships and drive repeat matters and referrals
Coordinate live events, seminars, open houses, and client or referral appreciation receptions, including planning, logistics, and follow‑up
Coordinate with copywriters on monthly mailed and digital newsletters and ensure timely distribution
Maintain marketing calendars and coordinate daily and weekly check‑ins to ensure deadlines are met
Execute and coordinate the firm’s online presence, including:
Social media platforms (Facebook, LinkedIn, Instagram, TikTok)
YouTube channel content support
Website updates and directory listings
Edit, rewrite, and develop marketing and communications content, ensuring a polished, professional tone and compliance with Associated Press style guidelines
Proof and quality‑check marketing materials to ensure accuracy, consistency, and brand alignment
Coordinate with vendors, agencies, photographers, videographers, and designers as needed
Identify and track speaking, publishing, podcast, and media opportunities for the firm
Creative & Content Development
Develop engaging, on‑brand content that reflects the firm’s voice, professionalism, and white‑glove service
Assist with basic photo and video editing for social and digital platforms
Support campaign concepts, content themes, and creative brainstorming
Ensure consistent branding across all marketing channels
Analytics & Performance Tracking
Track and report on marketing metrics and analytics, including social media engagement, email performance, website traffic, lead sources, and event attendance
Maintain organized reports and dashboards within CRM and marketing platforms
Analyze performance trends to help refine content, campaigns, and outreach strategies
Ensure accurate data entry and reporting across marketing systems
Qualifications
Proven experience as a Marketing Assistant or similar role
Bachelor’s degree in marketing, business, communications, or related field preferred
Strong proficiency in Microsoft Word, Excel, PowerPoint, email marketing platforms, CRMs, and marketing tools
Demonstrated ability to work with analytics, numbers, and performance metrics
Experience creating content for social media and digital platforms
Experience with Adobe Creative Suite, Canva, and/or Photoshop is required
Experience managing social media platforms (Facebook, LinkedIn, Instagram); YouTube required
Experience with WordPress or similar content management systems preferred
Strong attention to detail, organization, and time management skills
Ability to multitask and thrive in a fast‑paced environment
Strong interpersonal and customer service skills
Ability to work independently and collaboratively
Spanish fluency is a plus
Compensation $20 – $25 hourly based on experience
#J-18808-Ljbffr