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Art Director - Innovation

OUTFRONT Media, New York, NY, United States


At

OUTFRONT Media

we're innovating everything about out-of-home advertising; from the value it provides to audiences and advertisers, the tools and methodologies used to plan and buy our media, to how an out-of-home company takes itself to market.

The Art Director - Innovation will join

OUTFRONT XLabs , the award-winning, cross-disciplinary, creative innovation group focused on the intersection of human-centered design and outdoor media.

What We Offer OUTFRONT offers a comprehensive benefits program including:

Medical, Dental, Vision (including same and opposite-sex domestic partners)

HSA and FSA plans, Family Benefits, Pet Benefits

401(k) Plan with an Employer Match

Paid Time Off, Commuter Benefits, Educational Assistance

Robust Diversity, Equity and Inclusion program including 7 Employee Resource Groups (ERGs)

The Role We're looking for an Art Director - Innovation with an eye for design, hands-on conceptual ability, and a love for pushing the boundaries of storytelling across physical and digital space. In this role, you'll partner closely with the Creative Technology and Innovation teams to craft high-impact Digital Out-of-Home (DOOH) campaigns and immersive brand experiences, high-fidelity client storyboards, comps, and user journeys.

You bring a maker's mindset and thrive in a world where big ideas come to life in unexpected formats from a city block to a transit screen to an interactive installation.

Key Responsibilities

Developing and executing original campaign concepts across digital out-of-home, experiential, and hybrid media formats

Lead the visual development of creative campaigns, from concept sketches to final design execution and production files

Create compelling, presentation-ready decks in Microsoft PowerPoint that communicate ideas with clarity and edge

Work closely with motion designers and technologists to bring ideas to life on digital and traditional canvases throughout the United States

Execute against creative strategy, brand guidelines, and media context to create highly engaging visuals tailored to each unique location or platform

Stay plugged into trends across design, advertising, culture, and emerging technology, bringing thought leadership and a maker mindset to each project

Core Skill Sets

Art direction and campaign execution

Graphic & motion design sensibility

Ability to design with formats and intent in mind

Storyboarding & visual storytelling

Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma

Microsoft core suite (PowerPoint for client-facing and internal presentations, Outlook and Teams for day-to-day comms, Word/Excel as needed).

After Effects or 3D design experience is a major plus

Passion for culture, design trends, and non-traditional media

Familiarity with AI tools and how to use those to aid in, but not replace, your human-centric design sensibility

Functional competency with core tools (Dropbox, Monday.com, OUTFRONT Intranet tools)

The Requirements

3-4 years of experience in an agency, in-house, or studio environment with a focus on advertising campaigns, including experiential and traditional work

A strong, diverse portfolio showcasing exceptional software ability, art direction, branding, and concept development across multiple mediums

Candidates will be expected to speak to their individual roles across projects within portfolios

Experience designing for large-format digital screens, motion assets, or site-specific activations

Ability to think across scales, crafting for both the big picture and the fine details

Solid understanding of production processes to keep work within not only strategy but budget/scope parameters as well

Proven ability to collaborate in a fast-paced, cross-functional environment with creatives, strategists, producers, and technologists

Strong presentation skills and the ability/desire to be client-facing is a plus

You're a Fit If You...

You are entrepreneurial and a self-starter

Comfortable having a voice and POV in internal and external client meetings

You can manage up in a collaborative and positive manner

Ability to clearly express creative ideas to various types of stakeholders

The salary range for this role is $110,000-$120,000. Compensation is determined during our interview process by assessing a candidate's experience and skills relative to internal peers and market benchmarks evaluated for the scope and responsibilities of the position. Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the New York City Salary Transparency Law.

OUTFRONT Media Is An Equal Opportunity Employer

All applicants shall receive equal consideration without regard to race, color, religion, gender, marital status, gender identity or expression, sexual orientation, national origin, age, veteran status or disability. Please refer to the OUTFRONT Media Affinitive Action policy statement.

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