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Digital Marketing & Ecommerce Coordinator

Royal Apparel, Hauppauge, NY, United States


About Royal Apparel Royal Apparel is a USA-based apparel manufacturer known for high-quality, fashion-forward basics and a strong commitment to domestic production, sustainability, and service. We work across retail, wholesale, and promotional markets and are looking for a team member who wants to grow with a dynamic and evolving brand.

Description Royal Apparel is seeking a

Digital Marketing & Ecommerce Coordinator

to support growth across our ecommerce, wholesale, and promotional sales channels. This position is available as

hybrid, remote, or on-site

for the right candidate. We are looking for someone who is organized, analytical, creative, and comfortable managing day-to-day digital marketing, content publishing, website merchandising, and campaign support.

The ideal candidate will help execute marketing initiatives, improve online visibility, support paid media efforts, maintain website and product content, and assist with reporting and performance analysis across multiple channels.

Full-Time | Hybrid, Remote, or On-Site | Monday–Friday

Key Responsibilities SEO & Content Support

Edit and review SEO content, blog copy, and website content

Publish content across ecommerce and wholesale platforms

Support GEO/AI visibility efforts and citation building

Assist with technical SEO implementation

Track keyword rankings and organic visibility performance

Monitor search trends, competitor activity, and market opportunities

Paid Search & Paid Social Support

Assist with shopping feed optimization

Support campaign setup, optimization, and weekly creative updates

Validate conversion tracking

Maintain reporting dashboards

Help analyze performance and identify opportunities for improvement

Conversion Optimization & Analytics

Support landing page, product page, and category page improvements

Assist with CTA and offer testing

Review funnel performance and customer behaviorValidate GA4 tracking and tag management setup

Monitor attribution, cross-channel reporting, and data integrity

Email Marketing

Update and manage contact lists

Proof email creative and audience-specific headlines

Build email campaigns in templates, apply UTM tracking, test, and deploy sends

Website Merchandising

Create and edit product videos

Locate, edit, and add product photography

Organize tagged product groups and categories for campaigns

Add and update styles, colors, sizes, and inventory

Review approvals and deactivate discontinued items

Create coupons and update sliders, banners, and popups

Promo / Marketplace Support

Review affiliate sales performance

Add and update product information across promo and marketplace channels

Support EASI product export setup

Help manage merchandising and reporting for platforms such as Faire, Sage, and ASI

Schedule & Benefits

Full-time position

Hybrid, remote, or on-site opportunity depending on candidate fit

Monday through Friday

40 hours per week

Paid vacation

401(k)

Profit Sharing-Company Contribution

Medical, dental, and vision insurance

Employee assistance program

Employee discount

Year End Bonus

To apply: Please submit your resume and a brief summary of your experience in digital marketing, ecommerce, merchandising, or related work.

Requirements Qualifications

Experience (2-5 Years) in digital marketing, ecommerce, merchandising, or a related role

Familiarity with SEO, paid media support, website content publishing, and analytics

Strong attention to detail and ability to manage multiple projects

Strong written communication and organizational skills

Ability to work effectively both independently and collaboratively

Experience with ecommerce platforms, CMS tools, email platforms, GA4, and reporting tools is preferred

An interest in fashion or experience with apparel marketing is a bonus

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