Senior Manager, Marketing & Funnel Analytics - Aurora, IL
Sonova Group, Aurora, IL, United States
At Sonova, we envision a world where everyone can enjoy the delight of hearing. This vision inspires us and fuels our commitment to developing innovative solutions that improve hearing health and human connection - from personal audio devices and wireless communication systems to hearing aids and cochlear implants. We're dedicated to providing outstanding customer experiences through our global audiological care services, ensuring that everyone has the opportunity to engage fully with the world around them.
Guided by a culture of continuous improvement that fosters resilience and self-motivation, our team is united by a shared commitment to excellence and a deep sense of pride in our work, each of us playing a vital role in creating meaningful change,
Here you’ll find a diverse range of opportunities that span both consumer and medical solutions and the freedom to shape your career while making an impact on the lives of others. Join us in our mission to create a more connected world, where every voice is heard and every story matters.
Senior Manager, Marketing & Funnel Analytics - Aurora, IL Salary: $123,000.00-$140,000.00 + Bonus
Location: Aurora, IL/Hybrid
Hours: 8:30am-5:00pm Mon-Fri
Role Summary:
The Sr. Manager, Marketing & Funnel Analytics is responsible for enabling data-driven decision-making across the full patient journey—from demand generation through appointment conversion and revenue realization. This role transforms data into actionable insights, enabling the organization to clearly understand performance, identify opportunities, and take action to drive growth. The role plays a critical part in elevating the organization from reporting to insight to action—building the visibility, accuracy, and analytical rigor required to improve marketing performance and patient outcomes.
Key Responsibilities Insight Generation & Decision Support
Partner with executive leadership to shape performance narratives and inform strategic decisions
Translate data into clear, actionable recommendations and proactively surface the highest-impact opportunities to improve conversion, efficiency, and revenue
Quantify the impact of opportunities (e.g., conversion improvements, channel shifts, operational changes)
Partner with cross-functional leaders to inform decision-making and prioritization
Funnel Measurement & Reporting
Identify and quantify sources of lost demand and conversion inefficiencies across the patient journey
Ensure consistent definitions and alignment across marketing, call center, and clinic performance reporting
Identify, quantify, and prioritize performance trends and funnel leakage points
Attribution & Data Integrity
Strengthen data integrity across systems to ensure accurate and reliable performance measurement
Partner with CRM and technology teams to build and enhance attribution capabilities, including integration of online and offline signals to improve end-to-end visibility
Improve visibility into true marketing impact across the patient journey
Build and maintain forecasting models linking marketing inputs to revenue outcomes
Develop scenario analyses to quantify impact of performance improvements (e.g., conversion rate, show rate, channel mix)
Support planning and investment decisions with data-backed projections
Marketing & Website Analytics
Analyze performance across digital channels and website experience
Identify opportunities to improve conversion (CRO insights, user behavior, path analysis)
Partner with performance and product teams to prioritize optimization efforts
Own governance of tagging standards (e.g., GTM, GA4, UTMs, campaign codes) and ensure consistent implementation across teams and vendors
Partner with analytics and technology teams to validate data integrity and resolve tracking gaps (e.g., offline conversions, booking attribution)
Dashboarding & Performance Visibility
Build and maintain dashboards that provide clear, actionable visibility into funnel performance and marketing ROIEnsure reporting is timely, accurate, and focused on decision-making
Continuously improve how performance is communicated across the organization
Key Success Metrics
Adoption and trust in funnel reporting
Measurable improvement in attribution accuracy and marketing contribution visibility
Quality and impact of insights delivered
Measurable improvements in conversion and funnel performance
Forecast accuracy and usefulness in planning
Speed of insight generation and decision support
Profile
6–10+ years in marketing analytics, growth analytics, or similar role
Strong experience analyzing multi-step funnels and conversion performance
Experience working with attribution, CRM, and cross-channel data
Advanced analytical skills (SQL, Excel, BI tools; Python/R a plus)
Experience with digital analytics platforms (GA4, Adobe, etc.)
Ability to translate complex data into clear business insights and actions
Strong cross-functional collaborator (marketing, operations, technology)
Experience in healthcare, retail, or multi-location businesses preferred
Sonova is an equal opportunity employer. We love to work with great people and strongly believe that a diverse team makes us better. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of race, color, creed/religion, sex, sexual orientation, marital status, age, mental or physical disability.
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Guided by a culture of continuous improvement that fosters resilience and self-motivation, our team is united by a shared commitment to excellence and a deep sense of pride in our work, each of us playing a vital role in creating meaningful change,
Here you’ll find a diverse range of opportunities that span both consumer and medical solutions and the freedom to shape your career while making an impact on the lives of others. Join us in our mission to create a more connected world, where every voice is heard and every story matters.
Senior Manager, Marketing & Funnel Analytics - Aurora, IL Salary: $123,000.00-$140,000.00 + Bonus
Location: Aurora, IL/Hybrid
Hours: 8:30am-5:00pm Mon-Fri
Role Summary:
The Sr. Manager, Marketing & Funnel Analytics is responsible for enabling data-driven decision-making across the full patient journey—from demand generation through appointment conversion and revenue realization. This role transforms data into actionable insights, enabling the organization to clearly understand performance, identify opportunities, and take action to drive growth. The role plays a critical part in elevating the organization from reporting to insight to action—building the visibility, accuracy, and analytical rigor required to improve marketing performance and patient outcomes.
Key Responsibilities Insight Generation & Decision Support
Partner with executive leadership to shape performance narratives and inform strategic decisions
Translate data into clear, actionable recommendations and proactively surface the highest-impact opportunities to improve conversion, efficiency, and revenue
Quantify the impact of opportunities (e.g., conversion improvements, channel shifts, operational changes)
Partner with cross-functional leaders to inform decision-making and prioritization
Funnel Measurement & Reporting
Identify and quantify sources of lost demand and conversion inefficiencies across the patient journey
Ensure consistent definitions and alignment across marketing, call center, and clinic performance reporting
Identify, quantify, and prioritize performance trends and funnel leakage points
Attribution & Data Integrity
Strengthen data integrity across systems to ensure accurate and reliable performance measurement
Partner with CRM and technology teams to build and enhance attribution capabilities, including integration of online and offline signals to improve end-to-end visibility
Improve visibility into true marketing impact across the patient journey
Build and maintain forecasting models linking marketing inputs to revenue outcomes
Develop scenario analyses to quantify impact of performance improvements (e.g., conversion rate, show rate, channel mix)
Support planning and investment decisions with data-backed projections
Marketing & Website Analytics
Analyze performance across digital channels and website experience
Identify opportunities to improve conversion (CRO insights, user behavior, path analysis)
Partner with performance and product teams to prioritize optimization efforts
Own governance of tagging standards (e.g., GTM, GA4, UTMs, campaign codes) and ensure consistent implementation across teams and vendors
Partner with analytics and technology teams to validate data integrity and resolve tracking gaps (e.g., offline conversions, booking attribution)
Dashboarding & Performance Visibility
Build and maintain dashboards that provide clear, actionable visibility into funnel performance and marketing ROIEnsure reporting is timely, accurate, and focused on decision-making
Continuously improve how performance is communicated across the organization
Key Success Metrics
Adoption and trust in funnel reporting
Measurable improvement in attribution accuracy and marketing contribution visibility
Quality and impact of insights delivered
Measurable improvements in conversion and funnel performance
Forecast accuracy and usefulness in planning
Speed of insight generation and decision support
Profile
6–10+ years in marketing analytics, growth analytics, or similar role
Strong experience analyzing multi-step funnels and conversion performance
Experience working with attribution, CRM, and cross-channel data
Advanced analytical skills (SQL, Excel, BI tools; Python/R a plus)
Experience with digital analytics platforms (GA4, Adobe, etc.)
Ability to translate complex data into clear business insights and actions
Strong cross-functional collaborator (marketing, operations, technology)
Experience in healthcare, retail, or multi-location businesses preferred
Sonova is an equal opportunity employer. We love to work with great people and strongly believe that a diverse team makes us better. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of race, color, creed/religion, sex, sexual orientation, marital status, age, mental or physical disability.
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