Digital Marketing Specialist
Spectraforce Technologies, New Castle Northwest, PA, United States
Position Title
Digital Marketing Specialist
Work Location Princeton Pike (Lawrenceville, NJ)
Assignment Duration 12 Months
Work Schedule Mon - Fri 8am - 5pm
Work Arrangement 50% onsite
Position Summary The Customer Engagement Center (CEC) drives seamless multi-channel management across the USP enterprise by partnering with Brands on strategy and enabling execution. Through Multi-Channel Hubs, CEC develops and executes high-quality campaigns / tactics across digital, contact centers, and direct to customer channels while maintaining channel expertise for the USP enterprise.
Background & Context The Customer Engagement Center (CEC) drives seamless multi-channel management across the USP enterprise by partnering with Brands on strategy and enabling execution.
Key Responsibilities
Support the Digital Hub in the planning and implementation of digital projects, specifically in identification of brand projects to leverage to develop and pull through the development of standards, guidelines and /or templates
Manage and monitor critical steps in the LMR/TRAX and Multi-channel Capabilities Standards Committee process to ensure a smooth and successful review of proposed guidelines/standards/templates
Support and champion submission of digital material through the Legal/Medical/Regulatory (LMR) review process.
Assist in the development of the subsequent MCCSC educational communications and training to Digital Hub and other USP stakeholders.
Work with internal teams and outside agencies/vendors to define project scope, timelines, and deliverables
Define project tasks and resource requirements and communicate needs to management
Identify, assemble, and coordinate project support teams (both internal and external)
Develop and maintain full scale project plans and timelines
Draft creative briefs and other necessary requirements documents to support the development of digital programs.
Manage project budgets within internal tracking systems
Provide direction and support to project teams and implement changes when needed in order to achieve project objectives
Liaise and ensure communication between project support teams
Monitor project statuses and budgets and provide daily reporting on progress, problems, and solutions
Flex coverage across Digital Hub on as-needed basis
Qualification & Experience
Bachelor's degree in marketing, Communications, Business, or a related field.
3+ years of Campaign marketing experience.
3+ years in marketing and/or activation in large complex organization
3+ years of Print and Digital marketing management planning and budget allocation experience
3+ years Project Management experience (PMP not required, but ideal)
Familiarity with Agile Principles
MS Office 365 (especially Excel) is mandatory, Analytics platforms including AA and Tableau.
Understanding marketing data performance and how it informs decision-making
Familiar with marketing asset specifications, templates, content management systems, workflows
Highly organized and detailed oriented, accustomed to fast-paced settings
Exceptional written and verbal communication skills, with demonstrated ability to write, collaborate on and edit communications and presentations where needed
Has passion for the role, shares ideas, brings improvements forward, teaches others
Experience managing external vendors, budgets and invoicing including vendor performance management
Additional Information (If Applicable) None
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Work Location Princeton Pike (Lawrenceville, NJ)
Assignment Duration 12 Months
Work Schedule Mon - Fri 8am - 5pm
Work Arrangement 50% onsite
Position Summary The Customer Engagement Center (CEC) drives seamless multi-channel management across the USP enterprise by partnering with Brands on strategy and enabling execution. Through Multi-Channel Hubs, CEC develops and executes high-quality campaigns / tactics across digital, contact centers, and direct to customer channels while maintaining channel expertise for the USP enterprise.
Background & Context The Customer Engagement Center (CEC) drives seamless multi-channel management across the USP enterprise by partnering with Brands on strategy and enabling execution.
Key Responsibilities
Support the Digital Hub in the planning and implementation of digital projects, specifically in identification of brand projects to leverage to develop and pull through the development of standards, guidelines and /or templates
Manage and monitor critical steps in the LMR/TRAX and Multi-channel Capabilities Standards Committee process to ensure a smooth and successful review of proposed guidelines/standards/templates
Support and champion submission of digital material through the Legal/Medical/Regulatory (LMR) review process.
Assist in the development of the subsequent MCCSC educational communications and training to Digital Hub and other USP stakeholders.
Work with internal teams and outside agencies/vendors to define project scope, timelines, and deliverables
Define project tasks and resource requirements and communicate needs to management
Identify, assemble, and coordinate project support teams (both internal and external)
Develop and maintain full scale project plans and timelines
Draft creative briefs and other necessary requirements documents to support the development of digital programs.
Manage project budgets within internal tracking systems
Provide direction and support to project teams and implement changes when needed in order to achieve project objectives
Liaise and ensure communication between project support teams
Monitor project statuses and budgets and provide daily reporting on progress, problems, and solutions
Flex coverage across Digital Hub on as-needed basis
Qualification & Experience
Bachelor's degree in marketing, Communications, Business, or a related field.
3+ years of Campaign marketing experience.
3+ years in marketing and/or activation in large complex organization
3+ years of Print and Digital marketing management planning and budget allocation experience
3+ years Project Management experience (PMP not required, but ideal)
Familiarity with Agile Principles
MS Office 365 (especially Excel) is mandatory, Analytics platforms including AA and Tableau.
Understanding marketing data performance and how it informs decision-making
Familiar with marketing asset specifications, templates, content management systems, workflows
Highly organized and detailed oriented, accustomed to fast-paced settings
Exceptional written and verbal communication skills, with demonstrated ability to write, collaborate on and edit communications and presentations where needed
Has passion for the role, shares ideas, brings improvements forward, teaches others
Experience managing external vendors, budgets and invoicing including vendor performance management
Additional Information (If Applicable) None
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