Service Line Marketing & Community Engagement Coordinator

Capital Health is the region's leader in providing progressive, quality patient care with significant investments in our exceptional physicians, nurses and staff, as well as advanced technology. Capital Health is a dynamic health care resource accredited by the DNV that includes two hospitals, an outpatient center, satellite ED, and an expansive network of primary and specialty care. Capital Health Medical Group is made up of more than 600 physicians and other providers who offer primary and specialty care, as well as hospital-based services, to patients throughout the region. Capital Health recognizes that attracting the best talent is key to our strategy and success as an organization. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we can attract the best candidates. Pay Range $58,531.20 - $76,086.40 Scheduled Weekly Hours 40 Position Overview SUMMARY (Basic Purpose of the Job) The Service Line Marketing and Events Coordinator supports the Service Line Director – Marketing and Strategy in planning and executing multi‑channel marketing initiatives across key service lines. This role coordinates key awareness month campaigns, community events and referring provider engagement activities (including CME dinners). The role also manages the administrative and on‑site logistics for professional video and photo productions and drafts compelling promotional content for social media, email and web platforms. Additionally, the Service Line Marketing and Events Coordinator tracks campaign performance metrics and gathers post‑event feedback used to identify opportunities to expand Capital Health. Minimum Requirements Education: Bachelor's degree in Marketing, Communications, Public Relations or related field. An Associate's degree and additional years of experience may be considered in lieu of a Bachelor's degree. Experience: One year of relevant experience, including internships, in marketing, communications, event planning and/or customer‑facing roles with project coordination responsibilities when accompanied by a Bachelor's degree. Three years of relevant experience, including internships, in marketing, communications, event planning and/or customer‑facing roles with project coordination responsibilities when accompanied by an Associate's degree. Other Credentials Foundational understanding of event logistics, including assisting with timelines, vendor coordination and day‑of‑execution tasks. Demonstrated ability to foster positive professional connections across both clinical and administrative departments. Proven ability to utilize strong organizational skills to prioritize daily tasks, meet deadlines and maintain accurate records. Effective written and verbal communication skills with the ability to professionally engage with practitioners, community members and internal leadership. Proficiency in Microsoft Office applications used for data management, presentations and communication. Special Training Familiarity with Canva and/or WordPress preferred. Mental, Behavioral and Emotional Abilities Ability to remain professional, calm and display a positive attitude when adapting to change, particularly during live events. Problem‑solve. Proven ability to work independently and take the initiative to resolve minor obstacles. Demonstrated strong attention to detail and reliable follow‑through to ensure all assigned tasks are complete and accurate. Proven ability to monitor tasks and ensure project deadlines are consistently met. Proven ability to handle multiple small projects and shift priorities as directed by leadership. Strong customer service and relationship‑building skills. Usual Work Day 8 Hours Reporting Relationships Does this position formally supervise employees? No Essential Functions Coordinate the planning and execution of marketing initiatives across Cancer, Cardiac, Neuro, and Maternal Infant service lines in partnership with the Service Line Director – Marketing Strategy Coordinate logistics for video and photo shoots produced/edited by third‑party vendors, including scheduling, on‑site planning and ensuring required stakeholders and assets are prepared in advance Assist with the development and/or coordination of promotional materials and communications including flyers, landing page copy, email drafts, social captions, event messaging and basic internal communications for key events/projects Facilitate the planning, promotion, execution and post‑event follow‑up for disease site awareness month campaigns with strategic direction and support from the Service Line Director Coordinate the logistics for community events, including but not limited to supplies, staffing needs, signage and run‑of‑show planning Partner with internal stakeholders such as clinical teams, service line leaders, the Capital Health Foundation and community outreach to ensure alignment and strong participation across departments for awareness months and community events Support growth and expansion of awareness month programming by recommending new event concepts and promotional approaches Coordinate the planning and execution of CME dinner programs for referring physicians, including event logistics, registration, communications and on‑site support, with support from the Capital Health Foundation Serve as a key point of contact for internal physician speakers and staff to support smooth execution Coordinate with prospective and chosen venues on menus, AV needs, seating, and event flow – with support from the Capital Health Foundation Support the Capital Health Foundation's efforts in developing agenda for key service line involvement in the Capital Health Continuing Education Conference Collect and organize performance metrics for campaigns and events (e.g. attendance, leads, engagement, referral feedback where applicable) to help improve future programs and strengthen referral engagement Collect photos, testimonials and event highlights for post‑event communications and future promotions Conduct simple post‑event evaluations to identify successes, challenges and actionable recommendations for future improvements Perform other duties as assigned Physical Demands and Work Environment Frequent physical demands include: Sitting, keyboard use/repetitive motion, talk or hear. Occasional physical demands include: Standing, walking, carrying objects, push/pull, twisting, bending, reaching forward, reaching overhead, squat/kneel/crawl, wrist position deviation, pinching/fine motor activities. Continuous Physical Demands Include Lifting floor to waist 15 lbs. Lifting waist level and above 10 lbs. This Position Is Eligible For The Following Benefits Medical Plan Prescription drug coverage & In‑House Employee Pharmacy Dental Plan Vision Plan Flexible Spending Account (FSA) Healthcare FSA Dependent Care FSA Retirement Savings and Investment Plan Basic Group Term Life and Accidental Death & Dismemberment (AD&D) Insurance Supplemental Group Term Life & Accidental Death & Dismemberment Insurance Disability Benefits – Long Term Disability (LTD) Disability Benefits – Short Term Disability (STD) Employee Assistance Program Commuter Transit Commuter Parking Supplemental Life Insurance Voluntary Life Spouse Voluntary Life Employee Voluntary Life Child Voluntary Legal Services Voluntary Accident, Critical Illness and Hospital Indemnity Insurance Voluntary Identity Theft Insurance Voluntary Pet Insurance Paid Time‑Off Program The pay range listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future. When determining base salary and/or rate, several factors may be considered including, but not limited to location, years of relevant experience, education, credentials, negotiated contracts, budget, market data, and internal equity. Bonus and/or incentive eligibility are determined by role and level. The salary applies specifically to the position being advertised and does not include potential bonuses, incentive compensation, differential pay or other forms of compensation, compensation allowance, or benefits health or welfare. Actual total compensation may vary based on factors such as experience, skills, qualifications, and other relevant criteria. #J-18808-Ljbffr