Digital Media Specialist FT ROC

Responsibilities Responsible for launching new digital marketing campaigns, including email, web banner ads, landing pages, website monitoring and maintenance, and social media marketing campaigns. Work with the System Director of Marketing and Public Relations to develop and execute the yearlong digital marketing strategy, and collaborate with the marketing team to assist in cross‑platform programs and campaigns. Perform additional duties as required. Social Media Execute the social media plan in coordination and collaboration with corporate by maintaining numerous social media profile content calendars for various platforms (Facebook, Twitter, Instagram, Pinterest, YouTube, etc.), including graphic design, photography and video, campaign suggestions, and identifying opportunities to work with experts and influencers in the market. Develop monthly content calendars for social media platforms for South Texas Health Systems hospitals and freestanding ERs, including all social media posts. Monitor and respond to posts and comments in real‑time with oversight from the UHS corporate team and facility management, market sensitivity and constant care. Conceptualize, develop, plan, schedule and implement new and ongoing social media strategies and initiatives. Utilize strong graphic design skills to create and design various materials for digital and print as needed. Website Regularly update South Texas Health System’s various websites to ensure content and information is correct and current. Manage the overall content of all STHS websites, including the system’s blog and news pages, to ensure they are dynamic, current and relevant. Consider new ways to further develop the websites to make them a selling tool. Review and evaluate web analytics and digital ad campaigns on an ongoing basis and make changes to the campaigns/programs as necessary. Review and evaluate web monthly reports regarding site traffic to ensure traffic growth. Ensure that all social media and web advertising campaigns feature a proper call‑to‑action. Misc. Responsible for guaranteeing that STHS’ content is properly shared at all facilities, including digital billboards, television monitors, etc. Write weekly content (blogs, articles) for the STHS websites and content for STHS’ social media accounts, as assigned. Support the STHS Marketing Team at all assigned STHS events by assisting as needed. Perform additional duties as assigned. Qualifications Strong project management and organizational skills with the ability to handle multiple ongoing projects in various stages of planning and execution simultaneously. Strong oral and written communication skills and ability to influence others. Strong photography and graphic design skills (Adobe Creative Cloud). Strong knowledge of social media and web platforms, including Facebook, Instagram, Twitter, YouTube, LinkedIn and Pinterest. Knowledge of data metrics to effectively measure impact and determine improvements. Knowledge of web analytics to effectively measure impact and determine improvements. Ability to craft compelling messages and communication materials for all key audiences, including digital content. Must demonstrate commitment and adherence to STHS’s Compliance Program and Code of Conduct through compliance with all policies and procedures, the Code of Conduct, attendance at required training, and immediately reporting suspected compliance issue(s) to the Compliance Officer. Education / Licensure Bachelor’s degree in marketing, business, communication or another related field, or equivalent experience. EEO Statement All UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. UHS subsidiaries are equal‑opportunity employers and as such openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws. We believe that diversity and inclusion among our teammates is critical to our success. #J-18808-Ljbffr