Demand Generation Specialist
Iron Mountain Inc, Harrisburg, PA, United States
Demand Generation & Account-Based Marketing (ABM) Specialist
We are seeking a motivated Demand Generation & Account-Based Marketing (ABM) Specialist to join our team. In this role, you will be the "tactical engine" behind our marketing programs, working closely with sales and marketing sub-functions to execute multi-channel campaigns that generate high-quality leads and move prospects through the buyer's journey. You will support ABM strategies by researching target accounts and personalizing outreach to our most valuable prospective clients. What You'll Do
Campaign Execution: Assist in the launch and management of multi-channel demand generation programs, including custom events, email marketing, social media, and digital advertising. ABM Support: Research high-priority accounts to identify target contacts and compile profile information to prepare them for strategic outreach. Sales Enablement: Create email templates, call scripts, and collateral for the sales team to use in following up on marketing-generated interest. Content & Assets: Develop lead-nurturing email sequences and assist in developing landing pages or digital assets to support campaign goals. Data & Reporting: Monitor campaign performance (CTR, conversion rates) and provide reports to help optimize lead quality and marketing efficiency. Lead Management: Vet incoming leads and ensure qualified prospects are efficiently handed over to Sales with relevant background info. What You'll Bring
Education: Bachelor's degree in Marketing, Communications, or a related business field. Experience: 02 years of marketing experience (internships in B2B demand generation or sales development preferred). Technical Aptitude: Familiarity with CRM systems (Salesforce preferred) and Marketing Automation Platforms (HubSpot, Marketo, or similar). Communication: Strong writing skills are essential for creating persuasive emails and marketing copy. Analytical Mindset: Proficiency in Excel or Google Sheets for data analysis and a curiosity for identifying trends in buyer behavior. Collaboration: Proven ability to work effectively with cross-functional teams, including Sales, Creative, and Operations. Our Values (The Iron Mountain Way)
Act with Integrity: We are open and honest and live our values every day. Own Safety & Security: We protect ourselves and each other from harm, and secure our customers' assets as if they were our own. Build Customer Value: We constantly look for ways to better serve our customers and improve their business. Take Ownership: We take personal responsibility for the success of our teams, our customers, and our company. Promote Inclusion & Teamwork: We look for and value each other's unique ideas and perspectives to get better results. What We Offer
Competitive compensation and benefits. Flexible vacation time. Comprehensive health, wellness, and retirement plans. Opportunities for continuous learning and professional growth. Reasonably expected salary range: $68,400.00 - $85,500.00 Please note that an employee's starting salary may vary based on a variety of factors. Where State, Municipal, Provincial, Territorial or other legal minimum wages exceed the federal minimum wage, employees are entitled to the higher rate. Category: Marketing Iron Mountain is a global leader in storage and information management services trusted by more than 225,000 organizations in 60 countries. We safeguard billions of our customers' assets, including critical business information, highly sensitive data, and invaluable cultural and historic artifacts. Iron Mountain helps lower cost and risk, comply with regulations, recover from disaster, and enable digital and sustainable solutions, whether in information management, digital transformation, secure storage and destruction, data center operations, cloud services, or art storage and logistics. To view the Equal Employment Opportunity is the Law posters and the supplement, as well as the Pay Transparency Policy Statement, CLICK HERE Requisition: J0099440
We are seeking a motivated Demand Generation & Account-Based Marketing (ABM) Specialist to join our team. In this role, you will be the "tactical engine" behind our marketing programs, working closely with sales and marketing sub-functions to execute multi-channel campaigns that generate high-quality leads and move prospects through the buyer's journey. You will support ABM strategies by researching target accounts and personalizing outreach to our most valuable prospective clients. What You'll Do
Campaign Execution: Assist in the launch and management of multi-channel demand generation programs, including custom events, email marketing, social media, and digital advertising. ABM Support: Research high-priority accounts to identify target contacts and compile profile information to prepare them for strategic outreach. Sales Enablement: Create email templates, call scripts, and collateral for the sales team to use in following up on marketing-generated interest. Content & Assets: Develop lead-nurturing email sequences and assist in developing landing pages or digital assets to support campaign goals. Data & Reporting: Monitor campaign performance (CTR, conversion rates) and provide reports to help optimize lead quality and marketing efficiency. Lead Management: Vet incoming leads and ensure qualified prospects are efficiently handed over to Sales with relevant background info. What You'll Bring
Education: Bachelor's degree in Marketing, Communications, or a related business field. Experience: 02 years of marketing experience (internships in B2B demand generation or sales development preferred). Technical Aptitude: Familiarity with CRM systems (Salesforce preferred) and Marketing Automation Platforms (HubSpot, Marketo, or similar). Communication: Strong writing skills are essential for creating persuasive emails and marketing copy. Analytical Mindset: Proficiency in Excel or Google Sheets for data analysis and a curiosity for identifying trends in buyer behavior. Collaboration: Proven ability to work effectively with cross-functional teams, including Sales, Creative, and Operations. Our Values (The Iron Mountain Way)
Act with Integrity: We are open and honest and live our values every day. Own Safety & Security: We protect ourselves and each other from harm, and secure our customers' assets as if they were our own. Build Customer Value: We constantly look for ways to better serve our customers and improve their business. Take Ownership: We take personal responsibility for the success of our teams, our customers, and our company. Promote Inclusion & Teamwork: We look for and value each other's unique ideas and perspectives to get better results. What We Offer
Competitive compensation and benefits. Flexible vacation time. Comprehensive health, wellness, and retirement plans. Opportunities for continuous learning and professional growth. Reasonably expected salary range: $68,400.00 - $85,500.00 Please note that an employee's starting salary may vary based on a variety of factors. Where State, Municipal, Provincial, Territorial or other legal minimum wages exceed the federal minimum wage, employees are entitled to the higher rate. Category: Marketing Iron Mountain is a global leader in storage and information management services trusted by more than 225,000 organizations in 60 countries. We safeguard billions of our customers' assets, including critical business information, highly sensitive data, and invaluable cultural and historic artifacts. Iron Mountain helps lower cost and risk, comply with regulations, recover from disaster, and enable digital and sustainable solutions, whether in information management, digital transformation, secure storage and destruction, data center operations, cloud services, or art storage and logistics. To view the Equal Employment Opportunity is the Law posters and the supplement, as well as the Pay Transparency Policy Statement, CLICK HERE Requisition: J0099440