Senior Data Strategy Consultant (Mensch)
WPP Media, Aberdeen, MD, United States
Senior Data Strategy Consultant (Mensch)
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships all united by our pioneering agentic marketing platform, WPP Open we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. WPP stands for creative transformation. With the power of creativity, we shape a better future for our employees, our customers, our communities, and our planet. This is where WPP Media comes in: As a global media network of WPP, we unite the best platforms, talents, and partners to create new opportunities for limitless growth in a connected media world. Das bieten wir dir:
Work-Life-Balance: With our flexible working hours & remote work, you can shape your daily routine as it suits you. You can also compensate for overtime. Vacation mode on: You receive 30 vacation days plus a flexible day additionally, December 24th and 31st are off. Wellbeing first: Health benefits, attractive pension plans, and mental health awareness days put your health at the center. Practice makes perfect: Unfold with our diverse training opportunities and take advantage of our internal career programs for your development in the WPP network. More than just a job: You can look forward to unforgettable events, employee discounts, and other highlights like the job ticket, wellhub, or the job bike. Be yourself: Everyone is welcome here diversity and equal opportunities are close to our hearts. Das bewegst du:
As a Senior Data Strategy Consultant (Mensch) you develop and implement data strategies in close collaboration with internal and external stakeholders to realize data-driven solutions. Your area of responsibility includes maximizing the value of customer data assets, always ensuring consumer trust and data privacy. Data Strategy Development: Guide the development of data strategies for our customers' media activities with a focus on 1st party data strategy, data partnerships, and data enablement. 1st Party Data Strategy: Work together with our customers to develop a strategy on how they can collect, store, and activate their 1st party data while considering consumer trust and data privacy. Data Partnerships & Platforms Strategy: Identify the right data assets in the market with which our customers can enrich and support their own data. Guide the onboarding of these data through innovative platforms and media activation channels. Data Enablement: Support our customers in integrating available data signals in media and creative strategies throughout the entire planning and activation process. Consultation and Collaboration: Work closely with AdTech managers on the implementation of operational AdTech projects, contributing strategic insights and customer background. Thought Leadership: Stay up-to-date on industry trends, innovations, and new technologies and offer thought leadership and POVs to your colleagues & customers on the ever-evolving data and MarTech landscape. Das zeichnet dich aus:
Qualification: Completed degree (e.g., Business Administration, Computer Science) or comparable training with a technical focus. Professional experience: At least 3 years of experience in media data strategies and/or the activation of biddable media (search, social, programmatic) and AdTech. Expertise: In-depth understanding of data privacy regulations, best practices for data activation, and digital marketing strategies. Skills: Excellent communication and presentation skills as well as the ability to lead data strategy projects and work effectively in teams. MarTech-affinity: Familiarity with MarTech solutions and data management platforms (CDPs, CRM) is an advantage. Language skills: Fluent German and English in speech and writing. Furthermore, you are: #teamplayer #self-reliant #curious If you find this job exciting, we explicitly encourage you to apply, even if you cannot meet every qualification listed above. Working at WPP Media:
At WPP Media, we shape the future of media and consistently invest in our employees. Every colleague enjoys the benefits of the global WPP Media and WPP network to develop and learn at the forefront of marketing and advertising. We live diversity and cohesion through numerous employee resource groups and regular internal events for exchange, inspiration, and celebrating our successes together. WPP Media is an employer that promotes equal opportunities. We consider all applicants for all positions without discrimination. Our goal is a culture of respect and belonging, where everyone has the same opportunities to contribute and grow professionally. Please read our Privacy Notice for more information on how we process the information you provide.
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships all united by our pioneering agentic marketing platform, WPP Open we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. WPP stands for creative transformation. With the power of creativity, we shape a better future for our employees, our customers, our communities, and our planet. This is where WPP Media comes in: As a global media network of WPP, we unite the best platforms, talents, and partners to create new opportunities for limitless growth in a connected media world. Das bieten wir dir:
Work-Life-Balance: With our flexible working hours & remote work, you can shape your daily routine as it suits you. You can also compensate for overtime. Vacation mode on: You receive 30 vacation days plus a flexible day additionally, December 24th and 31st are off. Wellbeing first: Health benefits, attractive pension plans, and mental health awareness days put your health at the center. Practice makes perfect: Unfold with our diverse training opportunities and take advantage of our internal career programs for your development in the WPP network. More than just a job: You can look forward to unforgettable events, employee discounts, and other highlights like the job ticket, wellhub, or the job bike. Be yourself: Everyone is welcome here diversity and equal opportunities are close to our hearts. Das bewegst du:
As a Senior Data Strategy Consultant (Mensch) you develop and implement data strategies in close collaboration with internal and external stakeholders to realize data-driven solutions. Your area of responsibility includes maximizing the value of customer data assets, always ensuring consumer trust and data privacy. Data Strategy Development: Guide the development of data strategies for our customers' media activities with a focus on 1st party data strategy, data partnerships, and data enablement. 1st Party Data Strategy: Work together with our customers to develop a strategy on how they can collect, store, and activate their 1st party data while considering consumer trust and data privacy. Data Partnerships & Platforms Strategy: Identify the right data assets in the market with which our customers can enrich and support their own data. Guide the onboarding of these data through innovative platforms and media activation channels. Data Enablement: Support our customers in integrating available data signals in media and creative strategies throughout the entire planning and activation process. Consultation and Collaboration: Work closely with AdTech managers on the implementation of operational AdTech projects, contributing strategic insights and customer background. Thought Leadership: Stay up-to-date on industry trends, innovations, and new technologies and offer thought leadership and POVs to your colleagues & customers on the ever-evolving data and MarTech landscape. Das zeichnet dich aus:
Qualification: Completed degree (e.g., Business Administration, Computer Science) or comparable training with a technical focus. Professional experience: At least 3 years of experience in media data strategies and/or the activation of biddable media (search, social, programmatic) and AdTech. Expertise: In-depth understanding of data privacy regulations, best practices for data activation, and digital marketing strategies. Skills: Excellent communication and presentation skills as well as the ability to lead data strategy projects and work effectively in teams. MarTech-affinity: Familiarity with MarTech solutions and data management platforms (CDPs, CRM) is an advantage. Language skills: Fluent German and English in speech and writing. Furthermore, you are: #teamplayer #self-reliant #curious If you find this job exciting, we explicitly encourage you to apply, even if you cannot meet every qualification listed above. Working at WPP Media:
At WPP Media, we shape the future of media and consistently invest in our employees. Every colleague enjoys the benefits of the global WPP Media and WPP network to develop and learn at the forefront of marketing and advertising. We live diversity and cohesion through numerous employee resource groups and regular internal events for exchange, inspiration, and celebrating our successes together. WPP Media is an employer that promotes equal opportunities. We consider all applicants for all positions without discrimination. Our goal is a culture of respect and belonging, where everyone has the same opportunities to contribute and grow professionally. Please read our Privacy Notice for more information on how we process the information you provide.