Director, Strategic Planning - SVP
McCann Health London, New York, NY, United States
Job Description
The Dir, Strategic Planning, SVP is a strategic leader responsible for overseeing all aspects of existing business and pitches. They set the strategic vision for brands, providing oversight of all strategy deliverables and growing senior client relationships. They facilitate large, complex client workshops and drive organic growth for the strategic planning team and broader agency/network disciplines. Additionally, they participate in departmental and agency-wide initiatives, craft thought leadership pieces, and mentor and manage the next generation of strategists to achieve brand success and career growth.
ESSENTIAL FUNCTIONS
Brand Planning
Expert in strategic discipline, agency processes, and pharma compliance requirements.
Translates market dynamics, customer insights and deep understanding of disease state to developing brand strategy and solving brand challenges.
Excellent story telling skills and voice as it relates to written strategy skills.
Therapeutic area expertise.
Client Management
Expert level strategic leadership and facilitation of large and bespoke client workshops and brainstorming sessions.
Excellent presentation skills: ability to command and engage an audience.
Drives influence toward a strategic POV and recommendation internally and with senior clients.
Serves as consultant to client on market research design, methodologies, and analysis.
Strong strategic voice, driving clarification, direction, and leadership of internal and/or client meetings.
Cross Functional Collaboration
Leads strategic planning responsibilities on multiple brands, integrated accounts, with full autonomy and proficiency.
Partners with other agency departments to ensure pull through of insights and strategy.
Talent Management & Development
Supervises and develop larger teams and delegate incoming tasks and assignments as appropriate.
Responsible for hiring and staffing decisions and full life-cycle talent management (eg, delivering feedback, annual reviews, general and performance management).
New Business
Displays new business leadership in efforts to add to agency and/or network portfolio.
Mastery display of agency pitch process, delivering high quality strategic output consistently.
Drives organic growth on existing businesses.
Agency & Culture
Leads and participate in above brand agency initiatives and taskforces.
JOB DUTIES / RESPONSIBILITIES
*For Specialty functions, see additional information (if applicable) in the box below.
- Strategic leader on all aspects of existing business and new business opportunities with support of lower level talent.
- Leads full suite of brand strategy deliverables and guide department and/or cross functional counterparts to
achieve success.
- Executes expert level understanding of the strategic planning fundamentals of disease state, indications, customer and science over large and complex brands.
- Effectively mitigates brand challenges with strategic recommendations based on disease market.
- Deep understanding and effectively utilizes the strategic process and agency structure as well as pharmaceutical marketing guidance and compliance requirements.
- Market research expertise and consulting; drive insight mining/ideation to uncover strategic opportunities and inform and strengthen creative.
- Expert display of planning tools and core competencies, driving proper use; positioning, insight generation and creative brief writing.
- Strategic leadership/facilitation of large and complex set of client workshops/ brainstorm sessions.
- Participate in above brand agency initiatives and task forces driving collaboration within the agency and network.
- Directly supervises Director, VPs and Director levels on brand(s), and provides mentorship/guidance to team.
- Meets regularly with direct and indirect reports to proactively manage career development.
- Responsible for hiring, staffing, career development, and full life-cycle talent management for direct team (eg, delivering feedback, annual reviews, general and performance management).
- Demonstrates leadership, empathy and professionalism in communications.
EDUCATION
DEGREE/DIPLOMA
AREA OF STUDY
REQUIRED/PREFERRED
Bachelor's degree
Marketing, Advertising, Communications, or Related Field
Preferred
MINIMUM EXPERIENCE
AREA OF EXPERTISE
REQUIRED/PREFERRED
10+ years
Brand strategy or market research in an agency setting
Preferred
KNOWLEDGE, SKILLS, & ABILITIES Competent in software specific to the client and agency processes including Microsoft Word, Teams, PowerPoint,
Excel. Excellent working knowledge in research tools (search databases including SERMO, Datamonitor). Excellent working knowledge in social media platforms. Excellent oral and written communication. Excellent strategic thinking and analytical skills; triangulate insights and data from multiple
sources/departments/agency partners to analyze and solve problems. Able to work on multiple projects, adhere to timeline and maintain organization. Ability to use AI platforms as an accelerant for brand needs & strategic deliverables. Strong understanding of agency offerings, services, products, and solutions. Expert level understanding of brand/pharma marketing and promotional strategy and trends (customer,
industry, innovation). Strong executive presence and presentation skills.
COMPETENCIES
Communication
Expresses ideas accurately, concisely, and clearly.
Curiosity
Displays eagerness in learning and asks thought-provoking questions.
Passion
Demonstrates investment and commitment to brands, clients, teams, and assignments.
Organization
Creates clear goals, identifies, and finds the resources (eg, time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time.
Collaboration
Ability to work effectively in a team environment to build and foster positive relationships, trust and confidence.
Agility
Ability to change directions quickly and think on your feet.
Forward Thinking
Focused on short term wins as well as building towards long-term success.
Problem-Solving
Shows interest in finding the cause of problems, looks for and chooses effective solutions, and takes the necessary action to resolve them.
Assumption Challenger
Challenge assumptions and traditional ways of doing things to bring disruptive strategies and new ideas to brands.
Influence
Presents in a way to command and influence key and relevant stakeholders.
Accountability
Drive and motivates team towards actionable results. Keep themselves honest in effective output.
ADDITIONAL INFORMATION FOR SPECIALTY FUNCTIONS Bachelor and advanced degree preferred (marketing, social sciences, communications or related areas of study) Pharma/health strategic planning/marketing brand experience preferred Manufacturing experience a plus. Expertise in brand/pharma marketing and market access strategy and trends/culture (customer, industry, innovation). Sets the vision for the market access strategy, guiding/overseeing suite of strategy deliverables (positioning, creative briefs/briefings, message strategy, tactical planning). Organic growth for strategic planning and/or broader agency/network disciplines (e.g. sells in/leads planning projects); Develop/guide strategic section of new business pitches.
STATEMENT OF UNDERSTANDING
This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position.
Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what's outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.
There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person's performance.
This job description is not intended to include modifications consistent with providing a Reasonable Accommodation.
Salary
$190,000 to $270,000 annually
The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
About the Agency
https://www.fcbhealthny.com/
Part of the IPG Health network, FCB Health New York is a full-service agency with more than 40 years of experience marketing to healthcare professionals, patients and consumers. As a creative collective that believes in a never finished process with a passion for growth, driving business forward is in the agency's DNA. With a client roster comprised of top brands both big and small, FCB Health New York is constantly innovating and creating highly effective solutions that accelerate their impact on the world. The agency has earned a steady stream of industry accolades year after year from Cannes Lions to Clio Health, to the Manny Awards.
For U.S. Job Seekers
It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
The Dir, Strategic Planning, SVP is a strategic leader responsible for overseeing all aspects of existing business and pitches. They set the strategic vision for brands, providing oversight of all strategy deliverables and growing senior client relationships. They facilitate large, complex client workshops and drive organic growth for the strategic planning team and broader agency/network disciplines. Additionally, they participate in departmental and agency-wide initiatives, craft thought leadership pieces, and mentor and manage the next generation of strategists to achieve brand success and career growth.
ESSENTIAL FUNCTIONS
Brand Planning
Expert in strategic discipline, agency processes, and pharma compliance requirements.
Translates market dynamics, customer insights and deep understanding of disease state to developing brand strategy and solving brand challenges.
Excellent story telling skills and voice as it relates to written strategy skills.
Therapeutic area expertise.
Client Management
Expert level strategic leadership and facilitation of large and bespoke client workshops and brainstorming sessions.
Excellent presentation skills: ability to command and engage an audience.
Drives influence toward a strategic POV and recommendation internally and with senior clients.
Serves as consultant to client on market research design, methodologies, and analysis.
Strong strategic voice, driving clarification, direction, and leadership of internal and/or client meetings.
Cross Functional Collaboration
Leads strategic planning responsibilities on multiple brands, integrated accounts, with full autonomy and proficiency.
Partners with other agency departments to ensure pull through of insights and strategy.
Talent Management & Development
Supervises and develop larger teams and delegate incoming tasks and assignments as appropriate.
Responsible for hiring and staffing decisions and full life-cycle talent management (eg, delivering feedback, annual reviews, general and performance management).
New Business
Displays new business leadership in efforts to add to agency and/or network portfolio.
Mastery display of agency pitch process, delivering high quality strategic output consistently.
Drives organic growth on existing businesses.
Agency & Culture
Leads and participate in above brand agency initiatives and taskforces.
JOB DUTIES / RESPONSIBILITIES
*For Specialty functions, see additional information (if applicable) in the box below.
- Strategic leader on all aspects of existing business and new business opportunities with support of lower level talent.
- Leads full suite of brand strategy deliverables and guide department and/or cross functional counterparts to
achieve success.
- Executes expert level understanding of the strategic planning fundamentals of disease state, indications, customer and science over large and complex brands.
- Effectively mitigates brand challenges with strategic recommendations based on disease market.
- Deep understanding and effectively utilizes the strategic process and agency structure as well as pharmaceutical marketing guidance and compliance requirements.
- Market research expertise and consulting; drive insight mining/ideation to uncover strategic opportunities and inform and strengthen creative.
- Expert display of planning tools and core competencies, driving proper use; positioning, insight generation and creative brief writing.
- Strategic leadership/facilitation of large and complex set of client workshops/ brainstorm sessions.
- Participate in above brand agency initiatives and task forces driving collaboration within the agency and network.
- Directly supervises Director, VPs and Director levels on brand(s), and provides mentorship/guidance to team.
- Meets regularly with direct and indirect reports to proactively manage career development.
- Responsible for hiring, staffing, career development, and full life-cycle talent management for direct team (eg, delivering feedback, annual reviews, general and performance management).
- Demonstrates leadership, empathy and professionalism in communications.
EDUCATION
DEGREE/DIPLOMA
AREA OF STUDY
REQUIRED/PREFERRED
Bachelor's degree
Marketing, Advertising, Communications, or Related Field
Preferred
MINIMUM EXPERIENCE
AREA OF EXPERTISE
REQUIRED/PREFERRED
10+ years
Brand strategy or market research in an agency setting
Preferred
KNOWLEDGE, SKILLS, & ABILITIES Competent in software specific to the client and agency processes including Microsoft Word, Teams, PowerPoint,
Excel. Excellent working knowledge in research tools (search databases including SERMO, Datamonitor). Excellent working knowledge in social media platforms. Excellent oral and written communication. Excellent strategic thinking and analytical skills; triangulate insights and data from multiple
sources/departments/agency partners to analyze and solve problems. Able to work on multiple projects, adhere to timeline and maintain organization. Ability to use AI platforms as an accelerant for brand needs & strategic deliverables. Strong understanding of agency offerings, services, products, and solutions. Expert level understanding of brand/pharma marketing and promotional strategy and trends (customer,
industry, innovation). Strong executive presence and presentation skills.
COMPETENCIES
Communication
Expresses ideas accurately, concisely, and clearly.
Curiosity
Displays eagerness in learning and asks thought-provoking questions.
Passion
Demonstrates investment and commitment to brands, clients, teams, and assignments.
Organization
Creates clear goals, identifies, and finds the resources (eg, time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time.
Collaboration
Ability to work effectively in a team environment to build and foster positive relationships, trust and confidence.
Agility
Ability to change directions quickly and think on your feet.
Forward Thinking
Focused on short term wins as well as building towards long-term success.
Problem-Solving
Shows interest in finding the cause of problems, looks for and chooses effective solutions, and takes the necessary action to resolve them.
Assumption Challenger
Challenge assumptions and traditional ways of doing things to bring disruptive strategies and new ideas to brands.
Influence
Presents in a way to command and influence key and relevant stakeholders.
Accountability
Drive and motivates team towards actionable results. Keep themselves honest in effective output.
ADDITIONAL INFORMATION FOR SPECIALTY FUNCTIONS Bachelor and advanced degree preferred (marketing, social sciences, communications or related areas of study) Pharma/health strategic planning/marketing brand experience preferred Manufacturing experience a plus. Expertise in brand/pharma marketing and market access strategy and trends/culture (customer, industry, innovation). Sets the vision for the market access strategy, guiding/overseeing suite of strategy deliverables (positioning, creative briefs/briefings, message strategy, tactical planning). Organic growth for strategic planning and/or broader agency/network disciplines (e.g. sells in/leads planning projects); Develop/guide strategic section of new business pitches.
STATEMENT OF UNDERSTANDING
This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position.
Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what's outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.
There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person's performance.
This job description is not intended to include modifications consistent with providing a Reasonable Accommodation.
Salary
$190,000 to $270,000 annually
The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
About the Agency
https://www.fcbhealthny.com/
Part of the IPG Health network, FCB Health New York is a full-service agency with more than 40 years of experience marketing to healthcare professionals, patients and consumers. As a creative collective that believes in a never finished process with a passion for growth, driving business forward is in the agency's DNA. With a client roster comprised of top brands both big and small, FCB Health New York is constantly innovating and creating highly effective solutions that accelerate their impact on the world. The agency has earned a steady stream of industry accolades year after year from Cannes Lions to Clio Health, to the Manny Awards.
For U.S. Job Seekers
It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.