Global Head of Editorial & Marketing Partnerships
Believe, New York, NY, United States
Believe is a global artist development company. We empower local artists, labels and publishers to grow their audiences at each stage of their careers with expertise, respect, fairness and transparency.
Operating in 50+ countries, with more than 2,000 employees, Believe covers a full range of services including audience development, publishing, marketing and distribution, with a tailor‑made approach to fit any artist, label or publisher.
Believe champions independence and innovation through a unique model that combines local expertise with a global tech platform, delivering exclusive solutions for artists to promote and monetize their music thanks to strategic partnerships with leading global digital service providers.
With a leading portfolio of brands that includes Nuclear Blast, naïve, TuneCore, Groove Attack, Sentric, AllPoints and Byond, Believe artists generated more than 800 billion streams worldwide in 2024 across all genres, and were recognized with more than 70 leading industry awards.
Believe is a simplified joint-stock company under French law.
Ready to set the tone with Believe?
Job Description The Global Head of Editorial & Marketing Partnerships (EMP) leads the worldwide strategy, execution, and performance of editorial and marketing partnerships across Believe’s artists and labels. Reporting directly to Believe’s Chief Marketing Officer, this role is central to shaping how Believe drives visibility, discovery, and growth across global DSP ecosystems.
This is a high‑impact leadership role focused on maximizing Believe’s share of voice across DSPs (Spotify, YouTube, TikTok, Meta and others). You will define how Believe wins in editorial and promotional environments—combining data, product, and strategic relationships to unlock opportunities at scale.
You are both analytical and product‑minded, with deep expertise in artist services and DSP dynamics. You will empower local teams with the tools, insights, and frameworks to succeed, while driving global alignment and securing premium opportunities for artists across all business units (Artist Services, Label & Artist Services, TuneCore).
Key responsibilities Data‑Driven EMP Strategy
Define and implement a global KPI framework to track editorial and promotional performance across artists, releases, and DSPs
Map Believe’s artists and catalogue to the most impactful EMP opportunities across platforms
Set performance benchmarks aligned to market share, release lifecycle, and artist segmentation
Partner with Product to evolve pitching tools, selection processes, and data infrastructure to drive performance and scalability
Integrate EMP into broader marketing strategies—defining sequencing, use cases, and best practices by genre and artist profile
Work with Data teams to embed measurement, automation, and a strong ROI lens across EMP efforts
Translate insights into clear playbooks, GTM materials, and narratives for internal teams and clients
Global DSP Relationship Building
Build and maintain senior relationships with editorial and marketing teams across DSPs globally
Secure high‑impact editorial, marketing, and promotional opportunities across all Believe business units
Track and benchmark Believe’s share of editorial placements to inform negotiation strategies and advocate for our artists
Stay ahead of DSP strategies and proactively position Believe artists for global campaigns, seasonal moments, and emerging opportunities (digital, OOH, and beyond)
Cross‑functional Leadership
Oversee central EMP operations across Artist Services, Label & Artist Services, and TuneCore, working closely with the Director of EMP Operations, with a focus on improving efficiency and scalability
Drive coordination across Product, Data, Marketing, and local EMP teams to ensure strategic alignment and execution
Translate data and product insights into actionable strategies for local teams to implement at scale
Elevate and showcase global artist priority programs to ensure they are consistently top‑of‑mind for DSP partners
Qualifications
15+ years of senior experience in strategic marketing, partnerships, or operations within the digital music ecosystem
Deep expertise in DSPs, editorial dynamics, and digital growth levers
Strong business, product, and data mindset with a focus on performance and ROI
Proven track record leading cross‑functional teams in fast‑paced, global environments
Ability to operate at both strategic and hands‑on levels
Additional Information Salary: $219,000-240,000
Set the tone with us.
Working at Believe means having individual and collective impact in a fast‑growing company!
At all stages of their careers, Believers are an important part of what we are doing: shaping the future of the music industry.
We need teams that truly reflect the diversity of our clients: our international presence is an inspiring and enriching work environment for each one of us, with daily opportunities to connect with our colleagues all over the world.
We have two hearts at Believe – our People and our Artists.
We believe in THE POWER OF OUR PEOPLE, who grow every day to develop their potential… We aim to provide our Believers with the best environment to thrive.
ROCK THE JOB
Tailor‑made training and coaching program
Remote working policy
A wellness program “Pauses” with many activities and animations in‑house
Access to Eutelmed, a digital mental health and well‑being platform that allows you to speak with an experienced psychologist
A healthy and eco‑responsible company restaurant
Individual or family health insurance
SING IN HARMONY
Ambassador program: an employee volunteering initiative dedicated to all Believers interested in having a positive impact on Diversity, Equity & Inclusion (DEI), wellbeing and the planet.
Implementation of the sustainable mobility package “Forfait mobilité durable” => Reimbursement of up to 600€ for public transport/low carbon footprint
5 calendar days 2nd parent leave with 100% pay (in addition to the legal paternity or adoption leave)
#J-18808-Ljbffr
Operating in 50+ countries, with more than 2,000 employees, Believe covers a full range of services including audience development, publishing, marketing and distribution, with a tailor‑made approach to fit any artist, label or publisher.
Believe champions independence and innovation through a unique model that combines local expertise with a global tech platform, delivering exclusive solutions for artists to promote and monetize their music thanks to strategic partnerships with leading global digital service providers.
With a leading portfolio of brands that includes Nuclear Blast, naïve, TuneCore, Groove Attack, Sentric, AllPoints and Byond, Believe artists generated more than 800 billion streams worldwide in 2024 across all genres, and were recognized with more than 70 leading industry awards.
Believe is a simplified joint-stock company under French law.
Ready to set the tone with Believe?
Job Description The Global Head of Editorial & Marketing Partnerships (EMP) leads the worldwide strategy, execution, and performance of editorial and marketing partnerships across Believe’s artists and labels. Reporting directly to Believe’s Chief Marketing Officer, this role is central to shaping how Believe drives visibility, discovery, and growth across global DSP ecosystems.
This is a high‑impact leadership role focused on maximizing Believe’s share of voice across DSPs (Spotify, YouTube, TikTok, Meta and others). You will define how Believe wins in editorial and promotional environments—combining data, product, and strategic relationships to unlock opportunities at scale.
You are both analytical and product‑minded, with deep expertise in artist services and DSP dynamics. You will empower local teams with the tools, insights, and frameworks to succeed, while driving global alignment and securing premium opportunities for artists across all business units (Artist Services, Label & Artist Services, TuneCore).
Key responsibilities Data‑Driven EMP Strategy
Define and implement a global KPI framework to track editorial and promotional performance across artists, releases, and DSPs
Map Believe’s artists and catalogue to the most impactful EMP opportunities across platforms
Set performance benchmarks aligned to market share, release lifecycle, and artist segmentation
Partner with Product to evolve pitching tools, selection processes, and data infrastructure to drive performance and scalability
Integrate EMP into broader marketing strategies—defining sequencing, use cases, and best practices by genre and artist profile
Work with Data teams to embed measurement, automation, and a strong ROI lens across EMP efforts
Translate insights into clear playbooks, GTM materials, and narratives for internal teams and clients
Global DSP Relationship Building
Build and maintain senior relationships with editorial and marketing teams across DSPs globally
Secure high‑impact editorial, marketing, and promotional opportunities across all Believe business units
Track and benchmark Believe’s share of editorial placements to inform negotiation strategies and advocate for our artists
Stay ahead of DSP strategies and proactively position Believe artists for global campaigns, seasonal moments, and emerging opportunities (digital, OOH, and beyond)
Cross‑functional Leadership
Oversee central EMP operations across Artist Services, Label & Artist Services, and TuneCore, working closely with the Director of EMP Operations, with a focus on improving efficiency and scalability
Drive coordination across Product, Data, Marketing, and local EMP teams to ensure strategic alignment and execution
Translate data and product insights into actionable strategies for local teams to implement at scale
Elevate and showcase global artist priority programs to ensure they are consistently top‑of‑mind for DSP partners
Qualifications
15+ years of senior experience in strategic marketing, partnerships, or operations within the digital music ecosystem
Deep expertise in DSPs, editorial dynamics, and digital growth levers
Strong business, product, and data mindset with a focus on performance and ROI
Proven track record leading cross‑functional teams in fast‑paced, global environments
Ability to operate at both strategic and hands‑on levels
Additional Information Salary: $219,000-240,000
Set the tone with us.
Working at Believe means having individual and collective impact in a fast‑growing company!
At all stages of their careers, Believers are an important part of what we are doing: shaping the future of the music industry.
We need teams that truly reflect the diversity of our clients: our international presence is an inspiring and enriching work environment for each one of us, with daily opportunities to connect with our colleagues all over the world.
We have two hearts at Believe – our People and our Artists.
We believe in THE POWER OF OUR PEOPLE, who grow every day to develop their potential… We aim to provide our Believers with the best environment to thrive.
ROCK THE JOB
Tailor‑made training and coaching program
Remote working policy
A wellness program “Pauses” with many activities and animations in‑house
Access to Eutelmed, a digital mental health and well‑being platform that allows you to speak with an experienced psychologist
A healthy and eco‑responsible company restaurant
Individual or family health insurance
SING IN HARMONY
Ambassador program: an employee volunteering initiative dedicated to all Believers interested in having a positive impact on Diversity, Equity & Inclusion (DEI), wellbeing and the planet.
Implementation of the sustainable mobility package “Forfait mobilité durable” => Reimbursement of up to 600€ for public transport/low carbon footprint
5 calendar days 2nd parent leave with 100% pay (in addition to the legal paternity or adoption leave)
#J-18808-Ljbffr