Senior Marketing Analyst, Media & Brand
Constant Contact, Boston, MA, United States
At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non‑profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities—and we’re just getting started!
We are looking for a strategic and highly analytical
Senior Marketing Analyst
to support the measurement framework for our marketing funnel. In this role, you will move beyond single‑channel attribution to analyze a holistic view of how our media investment drives growth—from top‑of‑funnel brand awareness to bottom‑funnel conversion.
You will be the strategic partner to our Growth and Brand teams, using advanced measurement techniques (MMM, Incrementality) to determine the true value of our marketing mix. If you are passionate about connecting the dots between brand health metrics and hard sales data, this is the role for you.
Key Responsibilities
Full‑Funnel Measurement Strategy
Support the development of a unified measurement framework that evaluates paid, earned, and owned performance across all stages of the customer journey (Awareness, Consideration, Conversion, Retention).
Analyze the interplay between
Upper Funnel
(TV, CTV, Audio, OOH) and
Lower Funnel
(Search, Social, Affiliate) media to optimize investment for total portfolio growth.
Move the organization beyond "last‑click" thinking by championing holistic measurement methodologies.
Advanced Modeling & Testing (MMM & Incrementality)
Lead the execution and interpretation of
Marketing Mix Models (MMM) . You will either manage external vendor relationships or run in‑house models to forecast the impact of budget changes.
Design and execute a robust
Incrementality Testing roadmap
(e.g., Geo‑lift tests, holdout groups, matched market tests) to validate MMM findings and calibrate channel ROI.
Translate complex statistical outputs into clear, actionable media buying recommendations for the leadership team.
Brand Health & Performance Tracking
Brand Scorecard Development:
Design and manage a comprehensive Brand Scorecard or Brand Index that synthesizes survey data with behavioral & site data to track brand health over time.
Develop and execute measurement plans for specific brand programs like content, events, and social channels, including tracking and instrumentation recommendations.
Correlate brand lift metrics (Awareness, Ad Recall) with downstream performance metrics (CAC, CPA, ROAS) to quantify the long‑term value of brand media.
Strategic Optimization & Reporting
Partner with the Growth team to allocate budgets based on incremental ROI and diminishing returns analysis.
Create automated dashboards that provide real‑time visibility into full‑funnel KPIs.
Qualifications Must‑Have Skills
Experience:
2‑5 years of experience in Marketing Analytics, Data Science, or Marketing Strategy.
Full‑Funnel Fluency:
Deep understanding of the channels and specific KPIs relevant to different funnel stages (e.g., Reach/Frequency vs. ROAS/CAC) and how they influence one another.
Methodology Expertise:
Proven experience applying
Marketing Mix Modeling (MMM)
and designing
Incrementality/Lift Tests . You understand the math behind the models and the "why" behind the results.
Technical Stack:
Proficiency in
SQL
is required. Experience with Python or R for statistical analysis is optional.
Communication:
Ability to tell a story with data. You can explain complex concepts like "incremental lift" to non‑technical stakeholders without jargon.
Preferred Qualifications (The "Nice‑to‑Haves")
Brand Indexing:
Specific experience building custom
Brand Scorecards
or composite indexes that weight various brand health metrics into a single KPI.
Media Agency Experience:
Background working at a media agency or within a heavily media‑driven organization.
Pay Transparency - All Full Time Employees
$80,400 - $100,500 USD
Why You’ll Love Us
We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non‑profit organizations, and community groups.
You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
A generous paid time off policy and a competitive benefits package that supports the health and well‑being of you and your family
At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in‑person, participate in live trainings, and socialize with colleagues.
Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.
Vision6 Pty Limited is an affiliate of Constant Contact, Inc. and a part of the Constant Contact group of brands.
Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact talentacquisition@constantcontact.com.
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Notice to Recruiters and Staffing Agencies:
Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee‑based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.
California Residents Only: Pursuant to Cal Civ Code Sec. 1798.100(b) (the California Consumer Privacy Act or CCPA), this Invitation to Self‑Identify Race, Ethnicity, and Sex and as a Protected Veteran and Notice of Data Collection describes the categories of personal information we collect from you (e.g., identifiers and protected classification information) and the purposes for which we will use this personal information. [This Invitation to Self‑Identify Race, Ethnicity, and Sex and as a Protected Veteran and Notice of Data Collection supplements Constant Contact's Applicant/Employee CCPA Privacy Notices.]
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.
Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at
www.dol.gov/ofccp .
How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:
Alcohol or other substance use disorder (not currently using drugs illegally)
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention‑deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
Do you authorize Constant Contact, Inc. and its third service providers to use your information, including personal details, to evaluate your qualifications and confirm your eligibility and suitability for the role? * Select…
#J-18808-Ljbffr
We are looking for a strategic and highly analytical
Senior Marketing Analyst
to support the measurement framework for our marketing funnel. In this role, you will move beyond single‑channel attribution to analyze a holistic view of how our media investment drives growth—from top‑of‑funnel brand awareness to bottom‑funnel conversion.
You will be the strategic partner to our Growth and Brand teams, using advanced measurement techniques (MMM, Incrementality) to determine the true value of our marketing mix. If you are passionate about connecting the dots between brand health metrics and hard sales data, this is the role for you.
Key Responsibilities
Full‑Funnel Measurement Strategy
Support the development of a unified measurement framework that evaluates paid, earned, and owned performance across all stages of the customer journey (Awareness, Consideration, Conversion, Retention).
Analyze the interplay between
Upper Funnel
(TV, CTV, Audio, OOH) and
Lower Funnel
(Search, Social, Affiliate) media to optimize investment for total portfolio growth.
Move the organization beyond "last‑click" thinking by championing holistic measurement methodologies.
Advanced Modeling & Testing (MMM & Incrementality)
Lead the execution and interpretation of
Marketing Mix Models (MMM) . You will either manage external vendor relationships or run in‑house models to forecast the impact of budget changes.
Design and execute a robust
Incrementality Testing roadmap
(e.g., Geo‑lift tests, holdout groups, matched market tests) to validate MMM findings and calibrate channel ROI.
Translate complex statistical outputs into clear, actionable media buying recommendations for the leadership team.
Brand Health & Performance Tracking
Brand Scorecard Development:
Design and manage a comprehensive Brand Scorecard or Brand Index that synthesizes survey data with behavioral & site data to track brand health over time.
Develop and execute measurement plans for specific brand programs like content, events, and social channels, including tracking and instrumentation recommendations.
Correlate brand lift metrics (Awareness, Ad Recall) with downstream performance metrics (CAC, CPA, ROAS) to quantify the long‑term value of brand media.
Strategic Optimization & Reporting
Partner with the Growth team to allocate budgets based on incremental ROI and diminishing returns analysis.
Create automated dashboards that provide real‑time visibility into full‑funnel KPIs.
Qualifications Must‑Have Skills
Experience:
2‑5 years of experience in Marketing Analytics, Data Science, or Marketing Strategy.
Full‑Funnel Fluency:
Deep understanding of the channels and specific KPIs relevant to different funnel stages (e.g., Reach/Frequency vs. ROAS/CAC) and how they influence one another.
Methodology Expertise:
Proven experience applying
Marketing Mix Modeling (MMM)
and designing
Incrementality/Lift Tests . You understand the math behind the models and the "why" behind the results.
Technical Stack:
Proficiency in
SQL
is required. Experience with Python or R for statistical analysis is optional.
Communication:
Ability to tell a story with data. You can explain complex concepts like "incremental lift" to non‑technical stakeholders without jargon.
Preferred Qualifications (The "Nice‑to‑Haves")
Brand Indexing:
Specific experience building custom
Brand Scorecards
or composite indexes that weight various brand health metrics into a single KPI.
Media Agency Experience:
Background working at a media agency or within a heavily media‑driven organization.
Pay Transparency - All Full Time Employees
$80,400 - $100,500 USD
Why You’ll Love Us
We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non‑profit organizations, and community groups.
You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
A generous paid time off policy and a competitive benefits package that supports the health and well‑being of you and your family
At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in‑person, participate in live trainings, and socialize with colleagues.
Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.
Vision6 Pty Limited is an affiliate of Constant Contact, Inc. and a part of the Constant Contact group of brands.
Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact talentacquisition@constantcontact.com.
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Notice to Recruiters and Staffing Agencies:
Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee‑based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.
California Residents Only: Pursuant to Cal Civ Code Sec. 1798.100(b) (the California Consumer Privacy Act or CCPA), this Invitation to Self‑Identify Race, Ethnicity, and Sex and as a Protected Veteran and Notice of Data Collection describes the categories of personal information we collect from you (e.g., identifiers and protected classification information) and the purposes for which we will use this personal information. [This Invitation to Self‑Identify Race, Ethnicity, and Sex and as a Protected Veteran and Notice of Data Collection supplements Constant Contact's Applicant/Employee CCPA Privacy Notices.]
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.
Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at
www.dol.gov/ofccp .
How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:
Alcohol or other substance use disorder (not currently using drugs illegally)
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention‑deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
Do you authorize Constant Contact, Inc. and its third service providers to use your information, including personal details, to evaluate your qualifications and confirm your eligibility and suitability for the role? * Select…
#J-18808-Ljbffr