Growth Marketing Manager
Wayvia (formerly PriceSpider), Irvine, CA, United States
Company Overview
At Wayvia, we help the world's top brands stay ahead—using AI, data, and innovation to shape the future of commerce. Whether you're charting a new path or leveling up your journey, Wayvia is where your career can go further. We'd love to meet you. We help global brands connect with their shoppers in ways that are relevant, respectful, and real. And we do the same for each other—with trust, transparency, and the human connection that makes great work possible. At Wayvia, you'll find a team that's curious, collaborative, and always up for solving what's next. We move fast, think boldly, and support one another in building something that matters—for our clients, for shoppers, and for each other.
Job Brief Wayvia is hiring a Growth Marketing Manager to execute and optimize the programs that turn strategy into pipeline and customer value. This role owns demand execution, lifecycle marketing, and website/SEO performance, working in close partnership with agencies. This role is responsible for running the engine, improving efficiency, and reporting on results.
Essential Function Demand & Funnel Execution
Execute demand generation programs across channels with agency partners
Support ABM and targeted campaigns aligned to GTM priorities
Manage lead flow, handoff, and nurture programs
Customer Lifecycle Marketing
Launch and manage lifecycle programs supporting onboarding, adoption, retention, and expansion
Partner with Sales and Customer Success on lifecycle moments and use cases
Use marketing to drive engagement within the existing customer base
Website, SEO & CRO Ownership
Own website backlog, prioritization, and performance outcomes
Partner with agencies on SEO strategy and execution
Lead CRO testing and optimization efforts
Performance & Reporting
Track pipeline contribution, conversion rates, and lifecycle engagement
Report on campaign effectiveness and optimization learnings
Use data to prioritize experiments and improvements
Collaboration
Execute against priorities set by the SVP of Strategy
Use Product Marketing frameworks to guide demand motions
Partner with Brand to ensure narrative consistency
Requirements
6–9 years experience in demand generation, growth, or lifecycle marketing
Experience owning pipeline stages, website performance, or lifecycle programs
Strong analytical mindset; comfortable being measured on outcomes
Experience working with agencies and holding them accountable
Comfortable operating in a complex B2B SaaS funnel
Benefits
Flexible work-from-home arrangements
401K Match
Flexible vacation
Medical/Dental/Vision
16 weeks of paid parental leave (US)
Technical stipend
Professional development programs
Wellness programs
Location This is a remote position open to candidates based in the United States.
Compensation The salary for this role is $120,000 - 140,000. Please note that our salary ranges are based on current market data and the offered compensation may vary based on experience, skills, location, and other factors permitted by law.
Wayvia is an equal opportunity employer that is committed to inclusion and diversity.
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Job Brief Wayvia is hiring a Growth Marketing Manager to execute and optimize the programs that turn strategy into pipeline and customer value. This role owns demand execution, lifecycle marketing, and website/SEO performance, working in close partnership with agencies. This role is responsible for running the engine, improving efficiency, and reporting on results.
Essential Function Demand & Funnel Execution
Execute demand generation programs across channels with agency partners
Support ABM and targeted campaigns aligned to GTM priorities
Manage lead flow, handoff, and nurture programs
Customer Lifecycle Marketing
Launch and manage lifecycle programs supporting onboarding, adoption, retention, and expansion
Partner with Sales and Customer Success on lifecycle moments and use cases
Use marketing to drive engagement within the existing customer base
Website, SEO & CRO Ownership
Own website backlog, prioritization, and performance outcomes
Partner with agencies on SEO strategy and execution
Lead CRO testing and optimization efforts
Performance & Reporting
Track pipeline contribution, conversion rates, and lifecycle engagement
Report on campaign effectiveness and optimization learnings
Use data to prioritize experiments and improvements
Collaboration
Execute against priorities set by the SVP of Strategy
Use Product Marketing frameworks to guide demand motions
Partner with Brand to ensure narrative consistency
Requirements
6–9 years experience in demand generation, growth, or lifecycle marketing
Experience owning pipeline stages, website performance, or lifecycle programs
Strong analytical mindset; comfortable being measured on outcomes
Experience working with agencies and holding them accountable
Comfortable operating in a complex B2B SaaS funnel
Benefits
Flexible work-from-home arrangements
401K Match
Flexible vacation
Medical/Dental/Vision
16 weeks of paid parental leave (US)
Technical stipend
Professional development programs
Wellness programs
Location This is a remote position open to candidates based in the United States.
Compensation The salary for this role is $120,000 - 140,000. Please note that our salary ranges are based on current market data and the offered compensation may vary based on experience, skills, location, and other factors permitted by law.
Wayvia is an equal opportunity employer that is committed to inclusion and diversity.
#J-18808-Ljbffr