Director, Field Marketing - North America
Perk, Chicago, IL, United States
About Perk
Perk (formerly TravelPerk) is the intelligent platform for travel and spend management. Built to tackle the time-consuming, manual work that gets in the way of real work, our tools automate everything from travel bookings to expenses, invoice processing, and more. By eliminating this shadow work that wastes hours, erodes morale, and saps innovation, we’re on a mission to power real work, with real impact. We’re trusted by more than 10,000 companies worldwide, including Wise, On Running, Breitling, and Fabletics, tackling the 7 hours of lost productivity per employee each week, a $1.7 trillion problem. Founded in 2015, Perk has grown into a global company of more than 1,800 people across 12 offices globally, with headquarters in London and Boston. We combine innovation, control, and simplicity to transform how businesses work and how people feel at work. At Perk, we’re driven by our values like being an owner, delivering a 7-star experience, and working as one team. We value curiosity, purpose, and mindset, not just knowledge, to unlock the power in your potential. Our talent team brings together leading minds from the travel and SaaS industries, representing over 70 countries. If you’re excited about having a real impact and shaping how millions of people experience work, we’d love you on the team. Visit www.perk.com to learn more.
The Role We are seeking a strategic and results-driven Director of Field Marketing to be our first demand generation hire in North America where you will drive regional pipeline and business growth. The role is a critical and broad one, helping drive pipeline and growth in one of Perk’s priority markets globally. It’s an exciting time to join with significant momentum in the US. This role is someone who is a strategic operator, thinks big picture but also builds a team to execute efficiently.
The role includes developing and executing comprehensive field marketing and marketing strategies, working closely with sales and marketing teams to achieve ambitious goals. The goal is to be a best-in-class regional marketer, helping sales get closer to customers and building regional demand for global products. This role requires a blend of strategic vision, leadership, analytical skills, and a deep understanding of the North American B2B SaaS market.
What will you be doing? Strategic Planning & Execution
Develop and execute the North America field marketing strategy aligned with marketing and sales objectives, and in close collaboration with the European field marketing teams.
Build and deliver the local marketing plan focusing on regional brand awareness, demand generation and customer advocacy.
Forecast and track pipeline performance against quarterly and annual goals, identifying and troubleshooting data gaps and inconsistencies and partnering closely with the regional SDR teams to drive quality pipeline.
Identify opportunities to optimize budget allocation and maximize ROI.
Encourage a culture of experimentation to drive innovation across marketing channels, keeping the company at the forefront of industry trends.
Campaign Management & Execution
Orchestrate and optimize integrated marketing campaigns, including digital, events, and ABM initiatives.
Collaborate with the integrated marketing team to localize global content strategies.
Plan and execute high-impact industry events, conferences, and customer-focused experiences, with a small team.
Work with the growth marketing team on localized, targeted, conversion-focused campaigns.
Leverage advanced digital marketing channels such as paid media, content marketing, SEO, and email to create high-performing campaigns.
Sales Alignment & Collaboration This is a critical part of the role. The ability to partner with the VP of sales and his leads, to drive pipeline and growth is a key part of this role.
Act as the key liaison between marketing and leadership in North America, ensuring alignment and collaboration to achieve revenue targets.
Be part of the extended leadership team in North America, helping influence decision making and outcomes.
Lead the marketing partnership with the SDR organization to optimize handoffs and pipeline performance.
Maintain pipeline accountability by tracking and analyzing performance against shared objectives.
Leadership & Team Management
Build a high-performing marketing team, fostering a culture of collaboration and accountability.
Be open, honest and transparent about regional challenges and opportunities, immersing yourself deeply into competitive and market insights.
Be known as the single voice of marketing in the region, with primary responsibility for field marketing and pipeline generation, but a secondary responsibility of being a dot connector for all marketing activations in NAM.
What You Need To Succeed Expertise
12+ years of experience in B2B SaaS marketing and leadership, with a focus on field marketing and demand generation.
Proven track record of developing and executing successful field marketing strategies in North America.
Extensive experience in demand generation, pipeline creation, and campaign execution across competitive and mature markets.
Experience building, leading and developing teams including direct and dotted line reports.
Experience in managing and forecasting budgets, and partnering with finance and data teams to measure and report on ROI from brand, demand and customer marketing.
Skills & Traits
Strategic thinker with the ability to translate vision into actionable plans.
“Roll your sleeves up” type work ethic - not afraid to lean in and execute.
One team mindset - collaborating with global teams, while partnering closely with regional teams.
Exceptional leadership and team management skills.
Strong understanding of multi-channel marketing strategies, including digital, events, and ABM.
Analytical mindset with a passion for metrics and data-driven decision-making.
Excellent verbal and written communication and collaboration skills.
Ability to thrive in a fast-paced, relentlessly changing, dynamic environment.
Growth mindset
Self-motivation and proactive problem-solving skills.
Benefits
Receive competitive compensation and equity ownership in Perk.
Rest and recharge with 20 vacation days and 12 public holidays.
Three medical plans to choose from, with company contributions and an HSA when enrolling in an HDHP plan.
Comprehensive dental, vision, and gym/subscription benefits from start date.
Life and disability policies from start date, with voluntary buy-up options.
401(k) plan with company matching contributions.
Pet insurance discounts through partner programs.
Occasional Perk events, including the annual summer party.
Spring Health wellbeing support with access to therapy and coaching.
12-16 weeks of paid parental leave.
16 paid hours per year for volunteering.
Up to 20 Work from Anywhere days per year.
Four-week fully paid sabbatical after 5 years.
Relocation assistance to move to one of our hubs.
Compensation Compensation for this role is a combination of salary and stock options. The anticipated base salary range is $161,000 – $190,000 per year. Actual compensation may vary based on specific qualifications, experience, and other job-related factors.
How We Work Perk takes an in-real-life (IRL) first approach to work, with in-person collaboration 3 days a week. This role requires you to be based within commuting distance of our hubs.
For certain roles, relocation from anywhere in the world may be possible. English is the official language at the office. Please submit your resume in English and include an updated portfolio or resume.
Perk is a global company with a diverse customer base and is an equal opportunity employer. You’re welcome at Perk regardless of how you look, where you’re from, or anything else that makes you, well, you.
Protect Yourself from Recruitment Scams All official communication from Perk will come from @perk.com or @externalperk.com domains, verified social channels, or recruiters listed on our official LinkedIn page. We will never ask you to pay for equipment, training, or fees, request sensitive personal information early in the process, or communicate through unofficial apps. If you receive a suspicious message, please forward it to security@perk.com.
Compensation Range: $161K - $190K
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The Role We are seeking a strategic and results-driven Director of Field Marketing to be our first demand generation hire in North America where you will drive regional pipeline and business growth. The role is a critical and broad one, helping drive pipeline and growth in one of Perk’s priority markets globally. It’s an exciting time to join with significant momentum in the US. This role is someone who is a strategic operator, thinks big picture but also builds a team to execute efficiently.
The role includes developing and executing comprehensive field marketing and marketing strategies, working closely with sales and marketing teams to achieve ambitious goals. The goal is to be a best-in-class regional marketer, helping sales get closer to customers and building regional demand for global products. This role requires a blend of strategic vision, leadership, analytical skills, and a deep understanding of the North American B2B SaaS market.
What will you be doing? Strategic Planning & Execution
Develop and execute the North America field marketing strategy aligned with marketing and sales objectives, and in close collaboration with the European field marketing teams.
Build and deliver the local marketing plan focusing on regional brand awareness, demand generation and customer advocacy.
Forecast and track pipeline performance against quarterly and annual goals, identifying and troubleshooting data gaps and inconsistencies and partnering closely with the regional SDR teams to drive quality pipeline.
Identify opportunities to optimize budget allocation and maximize ROI.
Encourage a culture of experimentation to drive innovation across marketing channels, keeping the company at the forefront of industry trends.
Campaign Management & Execution
Orchestrate and optimize integrated marketing campaigns, including digital, events, and ABM initiatives.
Collaborate with the integrated marketing team to localize global content strategies.
Plan and execute high-impact industry events, conferences, and customer-focused experiences, with a small team.
Work with the growth marketing team on localized, targeted, conversion-focused campaigns.
Leverage advanced digital marketing channels such as paid media, content marketing, SEO, and email to create high-performing campaigns.
Sales Alignment & Collaboration This is a critical part of the role. The ability to partner with the VP of sales and his leads, to drive pipeline and growth is a key part of this role.
Act as the key liaison between marketing and leadership in North America, ensuring alignment and collaboration to achieve revenue targets.
Be part of the extended leadership team in North America, helping influence decision making and outcomes.
Lead the marketing partnership with the SDR organization to optimize handoffs and pipeline performance.
Maintain pipeline accountability by tracking and analyzing performance against shared objectives.
Leadership & Team Management
Build a high-performing marketing team, fostering a culture of collaboration and accountability.
Be open, honest and transparent about regional challenges and opportunities, immersing yourself deeply into competitive and market insights.
Be known as the single voice of marketing in the region, with primary responsibility for field marketing and pipeline generation, but a secondary responsibility of being a dot connector for all marketing activations in NAM.
What You Need To Succeed Expertise
12+ years of experience in B2B SaaS marketing and leadership, with a focus on field marketing and demand generation.
Proven track record of developing and executing successful field marketing strategies in North America.
Extensive experience in demand generation, pipeline creation, and campaign execution across competitive and mature markets.
Experience building, leading and developing teams including direct and dotted line reports.
Experience in managing and forecasting budgets, and partnering with finance and data teams to measure and report on ROI from brand, demand and customer marketing.
Skills & Traits
Strategic thinker with the ability to translate vision into actionable plans.
“Roll your sleeves up” type work ethic - not afraid to lean in and execute.
One team mindset - collaborating with global teams, while partnering closely with regional teams.
Exceptional leadership and team management skills.
Strong understanding of multi-channel marketing strategies, including digital, events, and ABM.
Analytical mindset with a passion for metrics and data-driven decision-making.
Excellent verbal and written communication and collaboration skills.
Ability to thrive in a fast-paced, relentlessly changing, dynamic environment.
Growth mindset
Self-motivation and proactive problem-solving skills.
Benefits
Receive competitive compensation and equity ownership in Perk.
Rest and recharge with 20 vacation days and 12 public holidays.
Three medical plans to choose from, with company contributions and an HSA when enrolling in an HDHP plan.
Comprehensive dental, vision, and gym/subscription benefits from start date.
Life and disability policies from start date, with voluntary buy-up options.
401(k) plan with company matching contributions.
Pet insurance discounts through partner programs.
Occasional Perk events, including the annual summer party.
Spring Health wellbeing support with access to therapy and coaching.
12-16 weeks of paid parental leave.
16 paid hours per year for volunteering.
Up to 20 Work from Anywhere days per year.
Four-week fully paid sabbatical after 5 years.
Relocation assistance to move to one of our hubs.
Compensation Compensation for this role is a combination of salary and stock options. The anticipated base salary range is $161,000 – $190,000 per year. Actual compensation may vary based on specific qualifications, experience, and other job-related factors.
How We Work Perk takes an in-real-life (IRL) first approach to work, with in-person collaboration 3 days a week. This role requires you to be based within commuting distance of our hubs.
For certain roles, relocation from anywhere in the world may be possible. English is the official language at the office. Please submit your resume in English and include an updated portfolio or resume.
Perk is a global company with a diverse customer base and is an equal opportunity employer. You’re welcome at Perk regardless of how you look, where you’re from, or anything else that makes you, well, you.
Protect Yourself from Recruitment Scams All official communication from Perk will come from @perk.com or @externalperk.com domains, verified social channels, or recruiters listed on our official LinkedIn page. We will never ask you to pay for equipment, training, or fees, request sensitive personal information early in the process, or communicate through unofficial apps. If you receive a suspicious message, please forward it to security@perk.com.
Compensation Range: $161K - $190K
#J-18808-Ljbffr