Senior Manager, Institutional Customer Marketing, Platforms, Portfolio & Brand
Pfizer, S.A. de C.V, San Diego, CA, United States
United States - New York - New York City
We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place.
To fully realize Pfizer’s purpose – Breakthroughs that change patients’ lives – we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
Pfizer Global Supply proudly shoulders the responsibility of manufacturing and distributing our wide-ranging pharmaceutical products.
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues.
The US Commercial organization, which is part of the Global Hospital & Biosimilars organization, comprises over 200 products spanning more than 10 therapeutic areas, with annual revenue of over $2.5B.
Senior Manager, Institutional Customer Marketing The Senior Manager, Institutional Customer Marketing is responsible for execution of marketing tactics for the U.S. Hospital & Biosimilar portfolio. In this role, the colleague will support the Directors of Customer Marketing (Brands, Platforms, and Portfolio) and partner with internal and agency partners to create and maintain product sales and marketing assets and digital platforms that effectively reach and drive awareness among key sterile injectable, biosimilar and surgical customer audiences including hospital clinicians/pharmacy, Group Purchasing Organizations (GPOs) and Integrated Delivery Networks (IDNs). This role is part of the US Hospital Marketing and Communications Team, which supports the promotional marketing and customer communications strategy and implementation for the US Hospital & Biosimilar business.
The role involves working cross‑functionally with key stakeholders in Portfolio, Sales, Account Management, Medical, Legal, Regulatory, and PGS, among others, internal marketing team members, and external agency partners.
The Senior Manager, Institutional Customer Marketing, Platforms & Brands, reports directly to the Customer Marketing and Communications Lead.
How You Will Achieve It
Drive tactical implementation and execution of marketing strategy throughout the Hospital and Biosimilar portfolio.
Lead the development of sales tools and marketing assets—including Digital Sales Presentations (DSPs), Rep‑Triggered Emails (RTEs), HQ Emails, Print Leave‑Behinds, Digital Ads, and more.
Manage marketing development and approval processes and timelines, working closely with external agency partners and internal reviewers.
Maintain and update content on the Pfizer Hospital website in partnership with agency and Pfizer development partners.
Manage print resource utilization and distribution to support field force needs.
Prepare field force implementation guides and related resources to support customer‑facing colleague use of marketing assets.
Monitor marketing tactical performance, soliciting qualitative field force, customer and other stakeholder input alongside quantitative trends to identify continuous improvement and optimization opportunities.
Monitor Pfizer Digital Readiness Team (DRT) Guidelines to ensure that all sterile injectable digital assets are compliant with the latest guidelines, coordinating with Regulatory on required updates as needed.
Collaborate with Medical colleagues to monitor USPI label changes and ensure compliant updates to marketing resources as needed.
Support development of marketing strategies and product launch plans, leveraging effective omnichannel approaches to drive effective customer communication and engagement in partnership with Directors of Institutional Customer Marketing (Platforms and Brands).
Support content development at relevant sterile injectables conventions and congresses.
Collaborate with Marketing and Communication colleagues to drive adoption of omnichannel marketing best practices and CMO standards (Adobe AEM, Adobe Franklin, etc.).
Partner with Marketing and Communications colleagues to drive internal awareness and utilization of marketing assets and ensure effective and complementary customer communication regarding platform and brand product availability and supply status.
Here Is What You Need (Basic Requirements)
Undergraduate degree in marketing, business, or a related area.
7+ years’ experience in pharmaceutical marketing and/or sales.
Bonus Points If You Have (Preferred Requirements)
Experience developing marketing assets and content; website management or development experience preferred.
Strong project management experience; track record of reliable and timely marketing planning and execution.
Demonstrated understanding of how marketing strategy and tactics advance business results.
Overall marketing skills including strategy, customer targeting, tactical planning, marketing piece creation, digital advertising and social media, measurement and reporting; experience working with agency partners preferred.
Strong knowledge of healthcare and biopharmaceutical industries. Preferred knowledge of hospital generics / sterile injectables market. Preferred experience supporting sales teams (knowledge of sales tools, sales cycle, customer profiles, etc.).
Proven ability to work effectively and inclusively in teams with diverse stakeholders, including senior leaders; influence, negotiation and stakeholder management skills.
Excellent written and oral communication skills, including presentation/PowerPoint skills.
Ability to work to tight deadlines, manage multiple projects at once and maintain professionalism under pressure.
Proactive self‑starter, able to work independently, team player, entrepreneurial mindset.
Sterile Injectable, Surgical and/or Biosimilar experience preferred.
MBA preferred.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities, including the ability to influence and collaborate with peers, develop and coach others, and oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Work Location Assignment: Hybrid
Last Date To Apply: April 13, 2026
The annual base salary for this position ranges from $124,400.00 to $207,400.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share‑based long‑term incentive program.
We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer matching contributions and an additional Pfizer retirement savings contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits including medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits.
Relocation assistance may be available based on business needs and/or eligibility.
Candidates must be authorized to be employed in the U.S. by any employer.
U.S. work visa sponsorship (such as TN, O‑1, H‑1B, etc.) is not available for this role now or in the future.
Sunshine Act Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations...
EEO & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E‑Verify employer. This position requires permanent work authorization in the United States.
Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com.
#J-18808-Ljbffr
We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place.
To fully realize Pfizer’s purpose – Breakthroughs that change patients’ lives – we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
Pfizer Global Supply proudly shoulders the responsibility of manufacturing and distributing our wide-ranging pharmaceutical products.
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues.
The US Commercial organization, which is part of the Global Hospital & Biosimilars organization, comprises over 200 products spanning more than 10 therapeutic areas, with annual revenue of over $2.5B.
Senior Manager, Institutional Customer Marketing The Senior Manager, Institutional Customer Marketing is responsible for execution of marketing tactics for the U.S. Hospital & Biosimilar portfolio. In this role, the colleague will support the Directors of Customer Marketing (Brands, Platforms, and Portfolio) and partner with internal and agency partners to create and maintain product sales and marketing assets and digital platforms that effectively reach and drive awareness among key sterile injectable, biosimilar and surgical customer audiences including hospital clinicians/pharmacy, Group Purchasing Organizations (GPOs) and Integrated Delivery Networks (IDNs). This role is part of the US Hospital Marketing and Communications Team, which supports the promotional marketing and customer communications strategy and implementation for the US Hospital & Biosimilar business.
The role involves working cross‑functionally with key stakeholders in Portfolio, Sales, Account Management, Medical, Legal, Regulatory, and PGS, among others, internal marketing team members, and external agency partners.
The Senior Manager, Institutional Customer Marketing, Platforms & Brands, reports directly to the Customer Marketing and Communications Lead.
How You Will Achieve It
Drive tactical implementation and execution of marketing strategy throughout the Hospital and Biosimilar portfolio.
Lead the development of sales tools and marketing assets—including Digital Sales Presentations (DSPs), Rep‑Triggered Emails (RTEs), HQ Emails, Print Leave‑Behinds, Digital Ads, and more.
Manage marketing development and approval processes and timelines, working closely with external agency partners and internal reviewers.
Maintain and update content on the Pfizer Hospital website in partnership with agency and Pfizer development partners.
Manage print resource utilization and distribution to support field force needs.
Prepare field force implementation guides and related resources to support customer‑facing colleague use of marketing assets.
Monitor marketing tactical performance, soliciting qualitative field force, customer and other stakeholder input alongside quantitative trends to identify continuous improvement and optimization opportunities.
Monitor Pfizer Digital Readiness Team (DRT) Guidelines to ensure that all sterile injectable digital assets are compliant with the latest guidelines, coordinating with Regulatory on required updates as needed.
Collaborate with Medical colleagues to monitor USPI label changes and ensure compliant updates to marketing resources as needed.
Support development of marketing strategies and product launch plans, leveraging effective omnichannel approaches to drive effective customer communication and engagement in partnership with Directors of Institutional Customer Marketing (Platforms and Brands).
Support content development at relevant sterile injectables conventions and congresses.
Collaborate with Marketing and Communication colleagues to drive adoption of omnichannel marketing best practices and CMO standards (Adobe AEM, Adobe Franklin, etc.).
Partner with Marketing and Communications colleagues to drive internal awareness and utilization of marketing assets and ensure effective and complementary customer communication regarding platform and brand product availability and supply status.
Here Is What You Need (Basic Requirements)
Undergraduate degree in marketing, business, or a related area.
7+ years’ experience in pharmaceutical marketing and/or sales.
Bonus Points If You Have (Preferred Requirements)
Experience developing marketing assets and content; website management or development experience preferred.
Strong project management experience; track record of reliable and timely marketing planning and execution.
Demonstrated understanding of how marketing strategy and tactics advance business results.
Overall marketing skills including strategy, customer targeting, tactical planning, marketing piece creation, digital advertising and social media, measurement and reporting; experience working with agency partners preferred.
Strong knowledge of healthcare and biopharmaceutical industries. Preferred knowledge of hospital generics / sterile injectables market. Preferred experience supporting sales teams (knowledge of sales tools, sales cycle, customer profiles, etc.).
Proven ability to work effectively and inclusively in teams with diverse stakeholders, including senior leaders; influence, negotiation and stakeholder management skills.
Excellent written and oral communication skills, including presentation/PowerPoint skills.
Ability to work to tight deadlines, manage multiple projects at once and maintain professionalism under pressure.
Proactive self‑starter, able to work independently, team player, entrepreneurial mindset.
Sterile Injectable, Surgical and/or Biosimilar experience preferred.
MBA preferred.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities, including the ability to influence and collaborate with peers, develop and coach others, and oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Work Location Assignment: Hybrid
Last Date To Apply: April 13, 2026
The annual base salary for this position ranges from $124,400.00 to $207,400.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share‑based long‑term incentive program.
We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer matching contributions and an additional Pfizer retirement savings contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits including medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits.
Relocation assistance may be available based on business needs and/or eligibility.
Candidates must be authorized to be employed in the U.S. by any employer.
U.S. work visa sponsorship (such as TN, O‑1, H‑1B, etc.) is not available for this role now or in the future.
Sunshine Act Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations...
EEO & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E‑Verify employer. This position requires permanent work authorization in the United States.
Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com.
#J-18808-Ljbffr