Marketing Director
Pacific Quest, Topeka, KS, United States
Join Pacific Quest and make a difference!
Pacific Quest provides licensed and accredited residential mental healthcare on Hawaii Island and is a leader in integrative, nature‑based residential treatment for adolescents and young adults.
Why You’ll Love Working Here:
Be part of a mission‑driven team committed to fostering health, connection, and resilience
Work in a collaborative, supportive environment where every role contributes to life‑changing outcomes
Enjoy competitive pay, great benefits
The purpose of the Marketing Director is to develop and execute top‑of‑the‑funnel marketing efforts, develop cutting‑edge content, optimize Pacific Quest’s online presence and develop and nurture new referral pathways.
Essential Responsibilities
Develop and execute a marketing strategy with a specific focus on search engine optimization, new referral source generation, online advertising, and podcasts/relevant media platform cross‑collaboration
Develop content with a particular focus on video content designed to elevate the sophistication of Pacific Quest services, digital flyers & print handouts designed for new referral partners, branded swag to engage and nurture new connections, photos of programming, facilities and experiences, and a website that engages prospective clients, families and referral partners
In coordination with the Admissions & Outreach Directors, develop new referral relationships through virtual & on‑island tours, conference attendance & presentation, regional travel, warm call, email, and social media campaigns
In coordination with the Admissions & Outreach Directors, develop, implement and maintain CRM strategy to elicit and analyze data to inform marketing strategies, ensure accountability to strategy, identify, analyze and pursue in partnership with the business development and other teams, new referral sources, B2B, and other service line opportunities
Additional Duties
Supports and implements all admissions and business development goals and strategy, working closely with all other departments
Supporting and implementing admissions and outreach systems and process
Communicate directly with families/students, educational consultants/referral sources, psychiatrists/psychologists, schools/programs, and transport companies
Clear, thorough, and timely communication and documentation
Review and maintain marketing statistics and report to management
Manage email marketing campaigns in Mailchimp
Assist with staff recruiting and outreach
Additional duties as assigned
Competencies
High level professional communication skill set
Requires ability to be a team player, to form mutually respectful relationships with staff and to grow professionally in meeting the challenges of this position
Mainland location preferred in order to manage different client time zones
Ability to work independently
Must demonstrate alignment with Pacific Quest Core Values: Professionalism, Health, Connection & Resilience
Skills/Qualifications
3‑5 years in admissions or outreach/development work
BA/BS preferred
Microsoft applications, including Excel
Google applications experience
Electronic medical records system experience
Ability to pass pre‑hire and ongoing background, fingerprint and drug screen clearance
Pre‑hire physical and 2‑step TB clearance required
Work Hours
Flexible schedule as needed
Primarily regular business hours with occasional need for weekends
Occasional travel required
Physical Demands
With or without reasonable accommodation, the physical and mental requirements of this job may include: seeing, hearing, speaking, and writing clearly. Occasional reaching with hands and arms, stooping, kneeling, crouching, crawling, frequent sitting, standing and walking, may be required for long periods and may involve climbing stairs, walking up inclines and on uneven terrain. Additional physical requirements may include frequent lifting and/or moving up to 25 pounds
Pacific Quest is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Pacific Quest is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact Human Resources at hr@pacificquest.org.
Starting Salary Commensurate With Experience And Qualifications Healthcare including preventative health and wellness coverage; optional prescription, dental and vision benefits.
Paid time off accrual and holidays.
Paid parental leave.
401k plan.
Disability insurance.
Prodeals and discounts.
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Pacific Quest provides licensed and accredited residential mental healthcare on Hawaii Island and is a leader in integrative, nature‑based residential treatment for adolescents and young adults.
Why You’ll Love Working Here:
Be part of a mission‑driven team committed to fostering health, connection, and resilience
Work in a collaborative, supportive environment where every role contributes to life‑changing outcomes
Enjoy competitive pay, great benefits
The purpose of the Marketing Director is to develop and execute top‑of‑the‑funnel marketing efforts, develop cutting‑edge content, optimize Pacific Quest’s online presence and develop and nurture new referral pathways.
Essential Responsibilities
Develop and execute a marketing strategy with a specific focus on search engine optimization, new referral source generation, online advertising, and podcasts/relevant media platform cross‑collaboration
Develop content with a particular focus on video content designed to elevate the sophistication of Pacific Quest services, digital flyers & print handouts designed for new referral partners, branded swag to engage and nurture new connections, photos of programming, facilities and experiences, and a website that engages prospective clients, families and referral partners
In coordination with the Admissions & Outreach Directors, develop new referral relationships through virtual & on‑island tours, conference attendance & presentation, regional travel, warm call, email, and social media campaigns
In coordination with the Admissions & Outreach Directors, develop, implement and maintain CRM strategy to elicit and analyze data to inform marketing strategies, ensure accountability to strategy, identify, analyze and pursue in partnership with the business development and other teams, new referral sources, B2B, and other service line opportunities
Additional Duties
Supports and implements all admissions and business development goals and strategy, working closely with all other departments
Supporting and implementing admissions and outreach systems and process
Communicate directly with families/students, educational consultants/referral sources, psychiatrists/psychologists, schools/programs, and transport companies
Clear, thorough, and timely communication and documentation
Review and maintain marketing statistics and report to management
Manage email marketing campaigns in Mailchimp
Assist with staff recruiting and outreach
Additional duties as assigned
Competencies
High level professional communication skill set
Requires ability to be a team player, to form mutually respectful relationships with staff and to grow professionally in meeting the challenges of this position
Mainland location preferred in order to manage different client time zones
Ability to work independently
Must demonstrate alignment with Pacific Quest Core Values: Professionalism, Health, Connection & Resilience
Skills/Qualifications
3‑5 years in admissions or outreach/development work
BA/BS preferred
Microsoft applications, including Excel
Google applications experience
Electronic medical records system experience
Ability to pass pre‑hire and ongoing background, fingerprint and drug screen clearance
Pre‑hire physical and 2‑step TB clearance required
Work Hours
Flexible schedule as needed
Primarily regular business hours with occasional need for weekends
Occasional travel required
Physical Demands
With or without reasonable accommodation, the physical and mental requirements of this job may include: seeing, hearing, speaking, and writing clearly. Occasional reaching with hands and arms, stooping, kneeling, crouching, crawling, frequent sitting, standing and walking, may be required for long periods and may involve climbing stairs, walking up inclines and on uneven terrain. Additional physical requirements may include frequent lifting and/or moving up to 25 pounds
Pacific Quest is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Pacific Quest is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact Human Resources at hr@pacificquest.org.
Starting Salary Commensurate With Experience And Qualifications Healthcare including preventative health and wellness coverage; optional prescription, dental and vision benefits.
Paid time off accrual and holidays.
Paid parental leave.
401k plan.
Disability insurance.
Prodeals and discounts.
#J-18808-Ljbffr