Senior Product Marketing Manager
CyberArk, Boston, MA, United States
CyberArk , a Palo Alto Networks company, is the global leader in identity security, trusted by organizations around the world to secure human and machine identities in the modern enterprise. CyberArk’s AI-powered Identity Security Platform applies intelligent privilege controls to every identity with continuous threat prevention, detection and response across the identity lifecycle. With Identity Security, organizations can reduce operational and security risks by enabling zero trust and least privilege with complete visibility, empowering all users and identities, including workforce, IT, developers and machines, to securely access any resource, located anywhere, from everywhere. Learn more at cyberark.com.
What you will do CyberArk is looking for an experienced and passionate Senior Product Marketing professional. In this role, you will act as a subject matter expert for CyberArk’s offerings as we continue to scale our GTM efforts across machine identity security. Working as a conduit between Product Management, Sales, Channel, Marketing and Customer Success, you will create impactful messaging and positioning to engage digital interactions with customers and prospects, drive sales enablement creation and launch activities, and deliver market insights to guide product strategy.
Responsibilities
Create impactful and differentiated product positioning and messaging
Conduct qualitative and quantitative research to deliver market insights
Lead go-to-market efforts for product launches and develop marketing/sales enablement material for new product initiatives
Produce impactful sales enablement resources for sellers, sales engineers and partners
Collaborate closely with solutions marketing and brand experience teams on demand generation, content marketing and thought leadership initiatives
Serve as subject matter expert, developing and presenting collateral for Venafi customer events, webinars and industry events
Work cross-functionally to inform product strategy
Qualifications
7+ years of professional experience in security, marketing, sales engineering, sales enablement and/or product management (open to candidates with developer experience who are interested in making the transition to product marketing)
Ability to communicate effectively verbally and in writing
Ability to articulate / align technical features to customer needs
Experience with market research is a significant plus
Ability to work in a dynamic environment and solve problems with a positive attitude
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What you will do CyberArk is looking for an experienced and passionate Senior Product Marketing professional. In this role, you will act as a subject matter expert for CyberArk’s offerings as we continue to scale our GTM efforts across machine identity security. Working as a conduit between Product Management, Sales, Channel, Marketing and Customer Success, you will create impactful messaging and positioning to engage digital interactions with customers and prospects, drive sales enablement creation and launch activities, and deliver market insights to guide product strategy.
Responsibilities
Create impactful and differentiated product positioning and messaging
Conduct qualitative and quantitative research to deliver market insights
Lead go-to-market efforts for product launches and develop marketing/sales enablement material for new product initiatives
Produce impactful sales enablement resources for sellers, sales engineers and partners
Collaborate closely with solutions marketing and brand experience teams on demand generation, content marketing and thought leadership initiatives
Serve as subject matter expert, developing and presenting collateral for Venafi customer events, webinars and industry events
Work cross-functionally to inform product strategy
Qualifications
7+ years of professional experience in security, marketing, sales engineering, sales enablement and/or product management (open to candidates with developer experience who are interested in making the transition to product marketing)
Ability to communicate effectively verbally and in writing
Ability to articulate / align technical features to customer needs
Experience with market research is a significant plus
Ability to work in a dynamic environment and solve problems with a positive attitude
#J-18808-Ljbffr