Senior Manager, Event Registration & Tech Strategy

Manager, Registration & Event Technology Conferences & Events [14] / Vice President, Event Strategy & Operations FLSA Status Exempt Purpose of Position The Manager, Registration & Event Technology owns the registration process and the event technology platforms, workflows, and data infrastructure that support AdvaMed’s event portfolio. Reporting to the Vice President, Event Strategy & Operations, this role is accountable for the design, execution, and continuous improvement of the registration process while also configuring and maintaining event technology systems and managing integrations across platforms. The role ensures high-quality data and operational excellence that enable smarter audience acquisition, engagement, and revenue growth, supported by analytics leadership can use to guide strategy. Essential Duties of Position Event Technology Platforms and Execution Configures, tests, and maintains event technology platforms including registration and housing systems, Event apps, onsite badging, lead retrieval, session tracking, and other experience technologies Manages the full registration build lifecycle, including requirements intake, configuration, QA testing, launch readiness, and post-launch updates Designs and maintains complex registration logic, including categories, pricing tiers, discounts, eligibility rules, access permissions, and reporting fields Owns registration timelines and change control, ensuring updates are accurately implemented and communicated without disrupting downstream systems Partners with technology vendors to resolve platform issues, implement enhancements, manage releases, and ensure system reliability and uptime Ensures alignment and data flow across attendee-facing and internal systems to support a cohesive and modern event experience Data Integrity, Analytics, and Reporting Owns event data quality and enforce data standards across all event technology systems (including registration, exhibitor support systems, speaker and content support systems and the event app) throughout the event lifecycle Produces weekly and milestone dashboards tracking registration performance, engagement metrics, audience mix, pacing, and revenue trends Maintains and optimizes integrations between event platforms, CRM, marketing automation, and analytics tools (including Bear) Identifies data anomalies, performance gaps, and optimization opportunities, and recommends tactical adjustments to improve outcomes Attendee and Exhibitor Support Infrastructure Manager attendee and exhibitor customer service systems, including help desks/chat bots, ticketing tools, and knowledge base logic Evaluates, deploys, and manages automated support solutions (e.g., chatbots, self-service tools) to reduce low-value inquiries and improve response time Collaborates with marketing on tools that can support automated customer service solutions Resolves escalated issues requiring platform-level troubleshooting or cross-system coordination Onsite Event Technology Operations Leads onsite technology operations including registration and check-in systems, badging equipment, scanners, and event app functionality Trains and supports temporary staff and vendors on onsite technology workflows and troubleshooting procedures Monitors real-time performance and throughput, adjusting processes to reduce friction during peak periods Continuous Improvement and Innovation Monitors emerging event technology capabilities and recommend incremental improvements that can be implemented within existing systems or acquire new systems when necessary Partners with internal teams to evaluate new tools or features that enhance attendee experience, operational efficiency, or data visibility Tracks and implements process improvements driven by attendee feedback, system performance metrics, and post-event analysis Knowledge, Skills, and Abilities Proficiency with event technology platforms, registration systems, and event management software Knowledge of event technology requirements, system performance metrics, and platform optimization Strong understanding of system integrations, data flows, and analytics across multiple platforms Exceptional organizational skills and attention to detail Strong written and verbal communication skills with a customer-service mindset Ability to manage multiple systems, priorities, and deadlines in a fast-paced environment Analytical skills to translate data into actionable insights Collaborative approach with the ability to work effectively across teams and vendors Familiarity with the medical device industry is a plus Specifications Minimum Education Required: Bachelor’s degree in event management, business, or a related field Minimum Experience Required: 5+ years of experience managing event technology, registration, or event operations, preferably within an association environment or large-scale events (1,500+ attendees) Travel Required: Up to 15% Hybrid Work Policy: Teleworker: Employees report onsite regularly with some duties performed at home-based or alternative worksites within the Washington, DC Metropolitan area (MD, DC, VA). Minimum 2 days onsite per week

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