Integrated Campaigns Manager, Account-Based Marketing
Stripe, San Francisco, CA, United States
About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
About The Team Stripe’s global campaigns team delivers integrated marketing campaigns that drive awareness and engagement for our audiences, solutions, and products worldwide. Working closely with sales and marketing teams, our campaigns support Stripe’s larger business objectives. We build and deliver campaigns across a broad suite of content, tactics, and channels. We measure and experiment in order to continuously improve outreach, enhance the customer journey, and support revenue growth for the company.
What you’ll do Stripe is hiring an Account‑Based Marketing Lead to build a global multi‑segment, multi‑product ABM Center of Excellence (CoE). Working with internal partners, agencies, and third‑party providers, you will craft strategies, tools, data, and playbooks to standardize and scale ABM in support of reaching, engaging, and expanding Stripe’s most critical accounts.
The ideal candidate
Has a proven history building successful, scaled ABM programs at a global technology company
Excels in leading and driving large, complex, global campaigns or programs
Has strong analytical skills, with the ability to interpret, analyze, and communicate campaign, tactic, and account performance across marketing and sales KPIs
Works with and influences across cross‑functional stakeholder groups, including senior sales, marketing, and product leaders
Deeply sales‑fluent; understands how sellers work and what they need to be successful
Has a proven track record developing global campaigns and delivering campaign playbooks for international localisation and execution
Leads with AI to improve efficiency, insights, and impact
Sees around corners; anticipates and unblocks challenges, stays ahead of market/audience trends, and anticipates regional/country needs and nuance
Is agile, iterative, and comfortable building through ambiguity in high growth environments
Responsibilities
Build the global ABM strategy, program, and toolset in deep partnership with Campaigns, Regional Demand Generation, Product Marketing, Exec Marketing, Strategy and Operations, Engineering, Sales and Customer Success, and more
Design standards for a variety of ABM approaches including 1:1, 1:few, and 1:many
Partner with Regional Demand Generation teams to understand local ABM needs and deliver resources that support regional strategy, delivery, scale, and pipeline generation
Establish a measurement framework to demonstrate how your work is driving impact (ex. Account reach, account engagement, pipeline); report regularly on results, opportunities, and learnings
Who you are We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum Requirements
10+ years of enterprise B2B marketing experience that includes some mix of account-based marketing, integrated campaigns, content marketing, and/or regional/field marketing with demonstrated increase in scope
Experience with third‑party account‑based marketing technology (6Sense, Clay, DemandBase, etc.)
AI‑forward; hands‑on experience using AI tools to automate and accelerate insights, production, and processes
Knowledge of FinTech industry landscape, trends, and technology
Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline
Analytical acumen, with the ability to build, interpret, and adjust measurement tools and data
Exceptional presentation, writing, and communication skills, especially to executive stakeholders
High ownership; appetite and ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups
Ability to build campaigns and programs from the ground, orchestrating many moving parts across disparate functions
Hybrid work at Stripe This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office). Office‑assigned employees are expected to spend at least 50 % of the time in their local office or with users, while remote employees are expected to regularly work from home. Stripe does not cover relocation costs for remote locations. We encourage applicants to apply for roles that match their current or planned location.
Pay and benefits The annual US base salary range for this role is $191,400 – $287,200. For sales roles, the range provided is the role’s On Target Earnings (OTE) range, meaning it includes both the sales commissions/sales bonuses target and annual base salary. This range may cover multiple career levels and will be narrowed during the interview process based on experience, qualifications, and location. Applicants located outside the US may request the appropriate salary range for their location. Additional benefits may include equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.
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About The Team Stripe’s global campaigns team delivers integrated marketing campaigns that drive awareness and engagement for our audiences, solutions, and products worldwide. Working closely with sales and marketing teams, our campaigns support Stripe’s larger business objectives. We build and deliver campaigns across a broad suite of content, tactics, and channels. We measure and experiment in order to continuously improve outreach, enhance the customer journey, and support revenue growth for the company.
What you’ll do Stripe is hiring an Account‑Based Marketing Lead to build a global multi‑segment, multi‑product ABM Center of Excellence (CoE). Working with internal partners, agencies, and third‑party providers, you will craft strategies, tools, data, and playbooks to standardize and scale ABM in support of reaching, engaging, and expanding Stripe’s most critical accounts.
The ideal candidate
Has a proven history building successful, scaled ABM programs at a global technology company
Excels in leading and driving large, complex, global campaigns or programs
Has strong analytical skills, with the ability to interpret, analyze, and communicate campaign, tactic, and account performance across marketing and sales KPIs
Works with and influences across cross‑functional stakeholder groups, including senior sales, marketing, and product leaders
Deeply sales‑fluent; understands how sellers work and what they need to be successful
Has a proven track record developing global campaigns and delivering campaign playbooks for international localisation and execution
Leads with AI to improve efficiency, insights, and impact
Sees around corners; anticipates and unblocks challenges, stays ahead of market/audience trends, and anticipates regional/country needs and nuance
Is agile, iterative, and comfortable building through ambiguity in high growth environments
Responsibilities
Build the global ABM strategy, program, and toolset in deep partnership with Campaigns, Regional Demand Generation, Product Marketing, Exec Marketing, Strategy and Operations, Engineering, Sales and Customer Success, and more
Design standards for a variety of ABM approaches including 1:1, 1:few, and 1:many
Partner with Regional Demand Generation teams to understand local ABM needs and deliver resources that support regional strategy, delivery, scale, and pipeline generation
Establish a measurement framework to demonstrate how your work is driving impact (ex. Account reach, account engagement, pipeline); report regularly on results, opportunities, and learnings
Who you are We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum Requirements
10+ years of enterprise B2B marketing experience that includes some mix of account-based marketing, integrated campaigns, content marketing, and/or regional/field marketing with demonstrated increase in scope
Experience with third‑party account‑based marketing technology (6Sense, Clay, DemandBase, etc.)
AI‑forward; hands‑on experience using AI tools to automate and accelerate insights, production, and processes
Knowledge of FinTech industry landscape, trends, and technology
Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline
Analytical acumen, with the ability to build, interpret, and adjust measurement tools and data
Exceptional presentation, writing, and communication skills, especially to executive stakeholders
High ownership; appetite and ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups
Ability to build campaigns and programs from the ground, orchestrating many moving parts across disparate functions
Hybrid work at Stripe This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office). Office‑assigned employees are expected to spend at least 50 % of the time in their local office or with users, while remote employees are expected to regularly work from home. Stripe does not cover relocation costs for remote locations. We encourage applicants to apply for roles that match their current or planned location.
Pay and benefits The annual US base salary range for this role is $191,400 – $287,200. For sales roles, the range provided is the role’s On Target Earnings (OTE) range, meaning it includes both the sales commissions/sales bonuses target and annual base salary. This range may cover multiple career levels and will be narrowed during the interview process based on experience, qualifications, and location. Applicants located outside the US may request the appropriate salary range for their location. Additional benefits may include equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.
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