K - 12 Sales Director – Foodservice Sales Agency
Fidler Marketing, Inc. / IBA, Granite Heights, WI, United States
K‑12 Sales Director Wanted: Lead Growth. Build Relationships. Drive Impact.
We’re seeking a driven
K‑12 Sales Director
to lead growth, strengthen manufacturer partnerships, and expand district relationships across the K‑12 foodservice channel. This role is ideal for a strategic, relationship‑focused sales leader who understands USDA Child Nutrition Programs and knows how to influence menu adoption in School Nutrition Programs.
What You’ll Do
Lead K‑12 sales strategy to drive growth for our manufacturer partners.
Build and maintain strong relationships with School Nutrition Directors, co‑ops, distributors, and state agencies.
Manage bid submissions, pricing, forecasting, and product placement in school districts.
Collaborate with manufacturers on business planning, reporting, and new product initiatives.
Represent the company at SNA events, food shows, trainings, and district presentations.
Track sales performance, pipeline opportunities, and distribution gaps.
What We’re Looking For
5+ years of experience in K‑12 foodservice sales (broker or manufacturer preferred).
Strong understanding of USDA Child Nutrition Programs and school bid processes.
Excellent communication, presentation, and relationship‑building skills.
Proven success influencing district menu adoption and driving sales results.
CRM proficiency and comfort with data-driven decision making.
Ability to travel regionally/nationally as needed.
Great-to-Have
Existing relationships with K‑12 operators, distributors, or co‑ops.
Experience leading or mentoring a sales team.
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K‑12 Sales Director
to lead growth, strengthen manufacturer partnerships, and expand district relationships across the K‑12 foodservice channel. This role is ideal for a strategic, relationship‑focused sales leader who understands USDA Child Nutrition Programs and knows how to influence menu adoption in School Nutrition Programs.
What You’ll Do
Lead K‑12 sales strategy to drive growth for our manufacturer partners.
Build and maintain strong relationships with School Nutrition Directors, co‑ops, distributors, and state agencies.
Manage bid submissions, pricing, forecasting, and product placement in school districts.
Collaborate with manufacturers on business planning, reporting, and new product initiatives.
Represent the company at SNA events, food shows, trainings, and district presentations.
Track sales performance, pipeline opportunities, and distribution gaps.
What We’re Looking For
5+ years of experience in K‑12 foodservice sales (broker or manufacturer preferred).
Strong understanding of USDA Child Nutrition Programs and school bid processes.
Excellent communication, presentation, and relationship‑building skills.
Proven success influencing district menu adoption and driving sales results.
CRM proficiency and comfort with data-driven decision making.
Ability to travel regionally/nationally as needed.
Great-to-Have
Existing relationships with K‑12 operators, distributors, or co‑ops.
Experience leading or mentoring a sales team.
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